Kathy Lubner Email & Phone Number

New York, Ny, Us

New York, New York, United States

Lead Client Engagements: Spearhead learning plans and research for new clients integrating with the Suzy platform, ensuring a seamless transition and successful first year. Act as a primary liaison within Suzy’s Center of Excellence, fostering strong client relationships through proactive communication and tailored solutions.Expertise and Leadership in Consumer Insights: Conduct in-depth research, offer strategic support, and deliver comprehensive training designed to enhance performance and drive business outcomes.Real-Time Market Research: Utilize Suzy’s cutting-edge real-time market research platform to empower brands to make informed decisions quickly by accessing direct consumer feedback. Facilitate the crafting and deployment of objective-specific research to targeted consumer groups to inform everything from innovation, product development, brand and marketing strategies.

New York City Metropolitan Area

Global Research & Analytics Lead between Edelman Data x Intelligence (DxI) and United Entertainment Group (UEG). Developed best-in-class research and analytics capabilities to support data-driven decision-making across marketing and comms engagements for our Edelman, DXI, and UEG clients. Built out data & analytics capabilities to identify, optimize, and measure the value of branded partnerships, social/influencer campaigns, and experiential marketing.

Greater New York City Area

Recognized as a strong leader and consistent performer at Nielsen, a global media & data intelligence provider, I demonstrated my leader by consistently meeting and exceeding aggressive revenue targets while enabling our clients to grow their business. Promoted to Vice President of Entertainment Research, I led research across Nielsen’s entire Sports North America client portfolio and e-sports. As Vice President, I set a new bar for Customer Success by introducing a methodology that ensured stakeholder alignment across all phases of the onboarding and delivery process, and focused on improving the data literacy of our clients.Our key clients included rights-holders, sport leagues/teams, music labels, studios, online streaming/content providers, live event promoters, and brands that partner with these entertainment properties.During this time, I also strengthened industry perceptions of research as a core Nielsen competency in Entertainment & Brand Partnerships through targeted speaking engagements: Advertising Week NY, September 2019, Using Insights to Enable Data-Driven Decision MakingVoice Con, NYC, May 2018, Defining your Music Strategy – the New Frontier of Voice & Digital Audio

Greater New York City Area

Initially brought in to turn around a Music Research business that had been shut down earlier due lack of traction, I was successful in rebuilding the business from the ground up to deliver substantial growth in 2 years – far exceeding expectations. Key to my success was my commitment to talent development and the ability to differentiate Nielsen via the design of customized research programs that met the unique needs of each client. As a result of strong business performance, in 2018, we sold the Music Research business to Billboard in 2019. Some of the services we provided: Global Ad & Brand Tracking ProgramsGlobal Research DesignVoice of CustomerEntertainment & Brand PartnershipsFan Insights Digital Marketing Measurement

New York City

As Research Director for Hall & Partners, a global advertising and brand consulting firm, I led the Global Brand & Advertising Research program for the company’s largest NY-office account, American Express, and owned overall client satisfaction, team development, research integrity, and insights generation for programs spanning Consumer and B2B markets, including digital campaign performance measurement. Key highlights: Turned around a stagnant global brand-tracking program in first 6 months – culminating in highest client satisfaction scores to date. Addressed employee engagement and retention issues by spearheading a division-wide Training & Development task force.

New York City

Vice President | Global Success Team Lead for Anheuser-Busch | 2013 – 2014 Over a span of 6+ years at Ipsos, a global advertising and brand research company, my role evolved and expanded significantly. Initially brought in to manage the Sears Retail Brand & Category Tracker in Chicago, I relocated to NYC to help start-up a newly formed Research team, working primarily on digital campaign performance measurement (for J&J and other clients). In this role, I revitalized a stale retail brand and category tracker, culminating in promotion to Vice President role in 2013, where managed 9 direct reports and was appointed to manage the Anheuser Busch global tracker as the Global Customer Success Team Leader. Key highlights: Turned around one of the company’s largest Global Beverage accounts by revamping the entire 22-country, Global Brand & Advertising Tracking program to provide a new level of value to the client. During this time, I led the entire research program, including client service and operational support teams in 10+ countries.Recognized as an industry expert. Developed POVs for clients on all aspects of advertising and brand equity/strategyDirector | 2008 – 2012Leveraging my earlier experience in global research account management and client development, I was able to ramp quickly into this new role and deliver results. From my earlier roles, I gained extensive experience in providing the following services and insights to Food & Beverage and Global Apparel and Accessories clients: Consumption and Usage and Consumer Trends Brand Equity TrackingPredictive AnalysisConsumer Segmentation Consumer Insights

Bachelor Of Arts, Major: Psychology; Minor: Linguistics

Education record