Responsible for all aspects of marketing strategy, product positioning and communication elements. Key emphasis is on research based, branded, functional ingredients for the health and wellness category in supplements, food and beverage sectors.

Responsible for the global sales and marketing strategy, plus customer engagement for High Plains Bison and Carmen Creek brands in the grocery and foodservice channels. Key contact for the Kroger Simple Truth bison products. Delivered most profitable year for company. Rehauled all marketing assets for improved social media engagement and consumer connections.

Golden Bison provides bison products to retailers and fine restaurants throughout the US, Canada and Europe. Our products are all natural - no hormones, fillers, antibiotics or artificial ingredients. Responsible for US and Canadian sales strategy and activities. Managed supply shortages, reduced headcount, renegotiated broker contracts and developed a sales strategy to focus on high profit customers.

AIDP, has been providing added value ingredients to the nutritional market for over 20 years. Manage research based ingredient portfolio. Responsible for sales, marketing, corporate marketing, public relations, international development and new products• Increased branded sales from $.5M to $5.0M • Developed plant protein portfolio to $5.0M in 2 years. Created branding, marketing & sales strategy and developed new customer base• Launched Magtein™, a cognitive ingredient, developed marketing strategy and all executional collateral materials. Achieved retail value of $10M in 18 months• Repositioned 4 branded products and launched plant based protein portfolio resulting in increased sales.

Bioenergy Ribose is widely available in nutraceuticals, health products as well as many energy dirnks, functional waters and shots. Managed all aspects of growing Bioenergy Ribose Ingredient Division. Provided strategic marketing support for other Bioenergy Inc. Divisions. Developed and managed marketing & sales programs, annual and long term budgets plus set clinical research priorities.• Grew business 50%, by diversifying customer base and into expanding to new markets • Developed rebranding strategy creating, new collateral materials, print campaign and trade booth.• Primary contact for three clinical trials, evaluated results, developed marketing & sales strategy.• Identified and trained international distributors increasing channel sales 10 fold.

Kroger West Region Sales Manager (2000-2003)Trained, developed and motivated food broker teams across seven states and four divisions. Forecasted sales, maintained budgetary controls for $12 million and insured merchandising standards.Intermountain Region Sales Manager (1992-2000)Managed and trained regional brokers in Denver, Salt Lake and Phoenix while controlling merchandising budget of $16 million. Senior Product Manager & New Product Development Manager, Houston, Texas (1987-1992)Project manager for new product test and roll out. Managed kid’s beverage new product team and ad agency.