Twenty five years of marketing expertise – building, executing and evaluating messages, products and programs for internationally recognized consumer brands in specialty outdoor, snowsports, sporting goods, and destination travel/resort industries. Eight years’ experience in multiple brand strategic and financial planning, operational execution, and sales/marketing management of $20M business. Exceptionally skilled in the product to market process from research to product/program development, sell in to sell through, POP/merchandising, advertising, public relations, and ROI analysis. Successfully launched and directed many first to market concepts and products, including entering new markets in Europe, Asia and Scandinavia.Well versed in small business environment as well as large corporation structure; adept in planning, communication, team building, project management, budgeting, and financial analysis. Highly motivated individual with strong work ethic, impressive organization skills, and entrepreneurial passion. Results driven.Specialties: • Strategic Planning – Analyze new market opportunities, and expand existing markets globally. Development and execution of integrated marketing plan, budget. • Brand Building – Conduct brand audit relevant to target audiences and trade channels with clear segmentation and differentiation strategies.• Product Launches – Develop comprehensive product launch plan with executional milestones and metrics leveraged into the business structure and marketplace.