Kathy Ramsay Email and Phone Number

Create and implement annual and strategic marketing plans. Design innovative marketing materials and public relation campaigns to assist in brand recognition. Develop marketing strategies to generate new commercial, residential and government business. AccomplishmentsDesign, implement and monitor marketing campaigns for commercial and residential construction. Create and implement public relation campaigns for both corporations.Design and maintain; Write, edit and produce brochures, catalogs, postcards, newsletters - all promotional materials were designed in-house. Create and implement media campaigns utilizing radio and print media for trade and consumer ad campaigns.Supervise various vendors and staff to achieve marketing goals and deadlines.

Responsible for all marketing campaigns, strategies and budgets for both Star Roses in Cutler, CA and The Conard-Pyle Co., in West Grove, PA. Develop and monitor a consistent and positive brand image within both the nursery industry and consumer audience. Negotiated vendor printing and media contracts that saved the company more than 35% annually.Visited garden center to showcase new products. Assisted in selling product and POP materials during trade shows.Plan, manage, and execute annual trade shows. Select vendors, design show booth and Point Of Purchase materials for trade shows. Organize, plan and implement all special events. Design, implement and maintain the Starroses.com, Starplants.com Theknockoutrose.com and Conard-pyle.com websites. Write, edit and produce in-house newsletters, and marketing materials distributed through direct mail and e-mail.Designed all POP materials for hundreds of Garden Centers Nationwide.Create and implement media campaigns utilizing television, radio and print media for trade and consumer ad campaigns.Supervise various vendors and staff to achieve marketing goals and deadlines. Manage public relations agency and evaluate cost effective PR campaigns.Work with customers to help promote and continue market share of the Star Roses and Star Quality Plants brand name.

Developed marketing campaigns and strategies that generated new business and increased brand awareness. Write, edit and produce newsletters and marketing materials that target medical professionals. Create a marketing plan that utilizes various internet and website media to attract new business and expand within specific geographic areas.Write materials to attract a broader audience.Supervise vendors to produce materials within budget and deadline.

Responsible for selling radio advertising and designing marketing campaigns for accounts, helping them to achieve required ROI.Achieved my sales goal after the second monthWrote radio commercials that helped customers achieve their desired market saturation.

Negotiated printing and media contracts and established vendor trades that resulted in a savings of more than 40%.; Responsible for designing, developing and maintaining traffic and production of all printed materials, distributed throughout U.S. AccomplishmentsCreated promotional materials for various business programs and services.Worked with vendors to design promotional programs that enhanced existing membership and attracted new customers.Designed and wrote copy for monthly newsletter distributed to ABA membership nationwide.

Responsible for the marketing, promotion, strategy and budget of more than fourteen computer vendors. Controlled an annual marketing budget of 15 million.AccomplishmentsCreated successful marketing campaigns that increased sales by 40% in the first quarter. This campaign included the design, copy writing and distribution of more than 20 annual computer catalogs. Coordinated trade shows and training programs for all new product launches.