Kathy Risch Email & Phone Number

Jacksonville, Florida, US

Promoted to SVP, Shopper Insights & Thought Leadership for Acosta in March 2022, following Acosta’s acquisition of Premium Retail Services in December 2021.

Jacksonville, Florida, US

• Hired directly from full-time executive consultant for Premium Retail Services to Vice President, Consumer Insights & Analytics; led department of 30 people.
• Transformed Premium into an insights-driven culture across the company.
• Grew department by 50% in 3 years, developing a talented, collaborative analytics team focused on turning data into insights and actions to help grow our clients’ business.
• Drove improved quality, data automation, best practice sharing, and advanced analytics innovation.

Jacksonville, Florida, US

Full-time consultant for the Executive Team at Premium Retail Services.

Leuven, BE

• Developed and led strategy, pipeline, and execution of packaging innovation for all brands at the leading global brewer that produces and markets the world’s best-selling beers including Budweiser, Bud Light, and.
• Directed the re-focusing of all packaging initiatives on consumer-led growth opportunities based on: 1) consumer unmet needs, 2) new consumer occasions, and 3) building stronger consumer brand equity and engagement.
• Managed a $3.6 million innovation budget, and led, coached, and developed four managers, two consultants, and four interns.
• Led development of a three-year plan of new innovation launches valued at $150 million for brands including Budweiser, Bud Light, Michelob ULTRA, Busch, Natural Light, Rolling Rock, Lime-a-Ritas, Shock Top, and Stella.
• Oversaw 50 new packaging initiatives through the launch process, both national and pilot level.
• Built the 2018 capital investment plan required for innovation in the breweries: $7.1 million budget.

Leuven, BE

• Recruited and relocated to ABI North American headquarters; led Consumer Insights team for all Brands in the ABI portfolio.
• Oversaw the advertising development and validation research process for the ABI portfolio; provided insights and recommendations to ABI Marketing and third-party agencies through creative development process for 20.
• Managed a $9 million research budget, and led, coached, and developed a consumer insights team of three senior managers.
• Led in-depth brand health analysis across Brands and competitors; oversaw digital media campaign effectiveness testing plans.
• Partnered with ABI Marketing to develop new positioning for Bud Light brand family and Michelob ULTRA.
• Oversaw research plan to develop and launch Bud Light Cool Twist aluminum bottle, exceeding launch goal.

Los Angeles, CA, US

• Recruited and promoted to direct all primary consumer research, secondary research, competitive analysis, and volume forecasting for a global producer and distributor of filmed entertainment.
• Led market research team for Paramount’s Worldwide Home Media division; successfully navigated through turbulent economic conditions, organizational turmoil, changing business model, and senior executive turnover.
• Partnered with Marketing leadership to help develop marketing strategies, positioning, target audience, retail plans, pricing, and promotion strategies for each DVD/Blu-ray/Digital movie release.
• Surfaced new consumer insights from entertainment consumption and segmentation studies, which influenced Management strategies to leverage our most valuable entertainment consumer segments.
• Guided Management to set aggressive yet realistic sales goals through the application of key consumer metrics and volume forecasts for every new DVD/Blu-ray disc release.

New Brunswick, NJ, US

• Oversaw all research, including innovation and product qualification plans for 30 to 35 new product launches per year for a leading manufacturer and marketer of a line of premium priced skin and hair care products.
• Led all aspects of the Marketing Research department for a $1 billion brand, including growing the team from three to eight, which included two Associate Directors, three Managers, two Assistant Managers, and an.
• Managed $7 million research budget, including primary and secondary consumer research and trends.
• As core member of the executive New Product Steering Committee, influenced senior management decisions regarding new product strategy and pipeline of launch initiatives.
• Spearheaded, developed and rolled out a consumer-driven new idea generation process, leading to consistently improved year-over-year success rates in concept testing; process was recognized for its excellence by an.
• Instituted broad use of ethnographic research methods into the new product development process, leading to stronger insights and superior new product ideas; led product development consumer use testing program for all.

Irvine, CA, US

• Recruited to direct all menu development consumer research, focused on the new product pipeline for the leading Mexican-inspired quick service restaurant brand with more than 5,000 restaurants (at the time) worldwide.
• Managed and developed three Consumer Insights professionals, led new product research program for the U.S. market, and provided strategic input and recommendations which identified several new products that met or.
• Served in an innovation role; assisted in branding, equity, and build-out of the “restaurant of the future” concept; presented recommendations to senior management for the combined “two in one” concept with KFC, Taco.
• Provided consumer insights to Marketing for menu board improvements which increased profitability and simplified consumer purchase decisions; played strategic role in brand revitalization project to improve quality and.

Fullerton, CA, US

Taught two semesters of undergraduate Marketing Research night course to a class of 30 students.

Cincinnati, Ohio, US

• Relocated to oversee global and regional marketing research for a portfolio of prestige / fine fragrances for a multinational manufacturer of product ranges including family, personal and household care products.
• Managed consumer product qualification research for four successful global fragrance launches of Hugo Boss and Giorgio Beverly Hills brands, including insight generation, concept and fragrance development, package.

Cincinnati, Ohio, US

• Hired into a six-month training program and promoted to manage consumer and professional research for a variety of brands.
• Recruited and hired as one of 12 high-potential trainees, and promoted to design, manage, and analyze consumer research for Metamucil, Vick’s, Nyquil, Secret, Sure, and Old Spice for both Brand Marketing and Product.

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts - Ba, Economics & Management