Kathy Davidson Email and Phone Number
Kathy Davidson's Location
Little Rock, Arkansas, United States, United States
Kathy Davidson's Contact Details
Kathy Davidson work email
- Valid
- Valid
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Kathy Davidson personal email
n/a
Kathy Davidson phone numbers
About Kathy Davidson
Kathy Davidson is a highly accomplished and results-oriented marketing and analytics leader with extensive experience in transforming data and analytics into actionable insights and outcomes that drive business marketing success stories. Proven track record of organizing, coaching, and inspiring talented individuals to become high-performing teams that deliver business value. Additional experience includes client/vendor relations, implementations, design and development, strategic planning, forecasting, process improvement, and program management. Data and analytics expertise encompasses consumer, business, behavior, and digital data as well as descriptive, diagnostic, predictive, and prescriptive multichannel marketing analytics and survey research. Industry experience includes telecom, retail banking, vacation ownership, investment services, insurance, retail, healthcare, energy, B2B, government, and nonprofit.
Kathy Davidson's Current Company Details
Kathy Davidson Work Experience Details
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Manager, Data AnalyticsEntergy Jan 2024 - PresentNew Orleans, La, UsLead a team of data analysts, data scientists, and data engineers who will design, develop, implement, and manage informatics and analytic solutions to help business functions identify and remediate customer pain points in the Meter to Cash process.
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Director, Data Client Services & AnalyticsMerkle Oct 2019 - Sep 2023Columbia, Md, UsEvaluated predictive power, descriptive power, and coverage of data sources and potential data sources for the company’s data products. Worked with data vendors to understand their offerings from an analytics perspective. Provided hands-on support with analytics methodology and communication to DataSource Analytics teams as needed. Drove test design requirements, execution, and analyzed results. Provided ongoing evaluation of our services to identify gaps/opportunities between our solutions and client needs.• Designed, developed, and implemented a method for testing data sources and potential sources used in the production of the DataSource product. • Automated new data source testing method, reducing the time for completing a test from three months to two weeks.• Led team migration from SAS environment to Snowflake Data Cloud environment converting SAS processes to SQL, Python, and R processes. -
Senior Business AnalystFirst Orion Feb 2018 - Jul 2019North Little Rock, Arkansas, UsProvided ownership for company data sources, including documentation, ingestion, and communicating with data vendors, partners, and internal clients about the value of the data and its quality. Developed actionable insights and applications to incorporate into telecom data product development. Built data dictionaries, catalogs, and roadmaps for data sources. Created and implemented business-likely predictive model to identify legitimate businesses that looked like scammers in order to whitelist. Developed processes for data source ownership and then trained and oversaw apprentice data analysts learning and using these processes. Designed wireframes for customer support tool page for servicing caller ID support tickets. • Performed research and analysis on First Orion’s Best Name database and developed initiatives to improve the quality and quantity of consumer and business names. Grew names database from 20 million names to 150 million names.• Defined requirements and designed process for servicing customer tickets for First Orion's caller ID product. • Presented company information at college recruitment events at UALR, UCA, and Harding College. • Developed and presented STEM career information at Girls in STEM programs at UCA and the Museum of Discovery. -
Director Applied AnalyticsAcxiom Aug 2015 - Jun 2017Conway, Arkansas, UsWorked with clients as engagement leader for company consulting and analytics and provided thought leadership as subject-matter expert for analytic products. Oversaw analytic resource management, client engagement process, and project deliverables from multiple disciplines, and assigned appropriate resources for supporting client engagements. Scoped new projects, including definition of effort, development of cost, and statement of work. Guided engagement execution around methodology and approach to ensure timeliness and quality of deliverables to meet client expectations. -
Senior Manager Of EngineeringAcxiom Sep 2008 - Jan 2015Conway, Arkansas, UsOversaw development and maintenance of analytic product that consisted of over 5,000 off-the-shelf models for consumer behavior prediction and marketing and generated $300,000,000 in revenue. On boarded and trained thirteen entry-level analysts with advanced degrees to build predictive models and develop analytic insights for marketing effectiveness. Configured Agile Scrum process to produce models and deliver client analytic projects.
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Team Leader, Analytics Solution DevelopmentAcxiom Jul 2006 - Sep 2008Conway, Arkansas, UsManaged analytic team of 13 analysts, including project and resource management as well as training and development. Developed and delivered analytic projects for clients, including segmentation, predictive models, and campaign measurement reports. Directed the procurement, implementation, and maintenance of a SAS server for the team. Developed training program for new analysts, resulting in ability to hire recent college graduates instead of more experienced senior analysts. Cut new labor expense by 50% for each additional new hire. Created and delivered first online/offline analytics project for client in investment services vertical. Enabled client to understand how website visits result in offline purchases. Received company Investment Services Partner award.
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Business Solutions AnalystAcxiom Jul 2004 - Jul 2006Conway, Arkansas, UsDelivered consulting on best practices in analytics and customer insight to some of the largest worldwide and nationwide companies in the financial services industry. Developed custom models, using client internal data, company demographic data, and credit data, to predict response, risk, and profitability. Performed segmentation studies for clients in financial services, retail, media, and travel industries.
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Marketing Database ConsultantArvest Bank May 2003 - Jul 2004Established customer segmentation model to validate and enhance intuitive customer segmentation created by marketing for customer insight and marketing effectiveness. Developed company university program used to enhance customer relationships with key customer segments, such as families with college students and first-time home buyers. -
Assistant Vice President, MarketingSuperior Bank Oct 2001 - May 2003UsOversaw MCIF system and decreased monthly load processing time from two weeks to two days, while improving data quality and integrity. Performed data mining and campaign analysis research to use in list selection criteria for further campaigns, resulting in 2.0% response rates and higher. Developed "next most likely" product models for cross-sell programs. Utilized mapping and financial projection software to analyze prospective branch sites. -
Analytics Team LeaderAcxiom Jun 2000 - Jun 2001Conway, Arkansas, UsCreated predictive models, profiles, and custom analyses for clients across a wide range of industries, using SAS. Developed and implemented project assignment, tracking, and quality assurance process. Managed data mining tool evaluation projects, including evaluation of SPSS Clementine and Angoss Knowledge Studio.
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Marketing Information ManagerAlltel Wireless May 1998 - Jun 2000Little Rock, Ar, UsDirected installation, knowledge transfer, and implementation of SAS Enterprise Miner for use in data mining and predictive modeling by marketing information team. Managed development of demographic-based segmentation system derived from cluster analysis for direct marketing campaigns and spearheaded customer-focused initiatives throughout the company. Improved segmentation report quality and implemented churn profile report used as input for predictive models identifying customers at risk. -
Senior AnalystAlltel Wireless Aug 1996 - May 1998Little Rock, Ar, UsImproved data quality and functionality of marketing database. Implemented and managed welcome card program for new customers. Developed proactive retention program to reduced churn, resulting in a savings of $4,000,000 of customer revenue.
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Marketing CoordinatorAlltel Wireless Jun 1992 - Aug 1996Little Rock, Ar, UsDeveloped company's first sales report from billing system data. Created rate plan usage report used in pricing analysis.
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ConsultantSygnis Marketing Research Jun 1991 - Jun 1992Managed marketing research projects, including development of survey instrument, data collection, data analysis using SPSS, write-up, and presentation of findings.
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Research AnalystAcxiom Oct 1990 - Jun 1991Conway, Arkansas, UsBuilt predictive models for customer acquisition for clients in seminar and vacation ownership industries. Performed ad hoc analysis projects for clients in several industries.
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Marketing Research And List ManagerFairfield Communities Oct 1988 - Aug 1990Supervised list rental program for direct marketing campaigns. Developed, implemented, and summarized results and recommendations for property owner surveys. Established points-based vacation rental program. Conducted focus group sessions with customers and presented results to senior management.
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Research AssistantUniversity Of Arkansas At Little Rock Dec 1984 - Oct 1988Little Rock, Ar, UsDeveloped reports for legislative budgeting process, using SPSS, Excel, and Harvard Graphics. Created ad hoc research reports at request of university administrators, using SPSS. Responded to requests from businesses, state agencies, and private individuals about census data information. Provided guidelines for interpretation of census data for use in business plans, grant reports, and research. Developed market studies used in grant applications for FHA funds to build rental housing in communities within Arkansas.
Kathy Davidson Skills
Analytics
Database Marketing
Segmentation
Lead Generation
Direct Marketing
Multi Channel Marketing
Crm
Digital Marketing
Email Marketing
Customer Acquisition
Integrated Marketing
Marketing
Leadership
Marketing Research
B2b
Customer Relationship Management
Market Research
Kathy Davidson Education Details
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University Of Arkansas At Little RockMarketing And Finance
Frequently Asked Questions about Kathy Davidson
What company does Kathy Davidson work for?
Kathy Davidson works for Entergy
What is Kathy Davidson's role at the current company?
Kathy Davidson's current role is Transforming Data into Business Applications Using Analytics and Insights.
What is Kathy Davidson's email address?
Kathy Davidson's email address is kd****@****iom.com
What is Kathy Davidson's direct phone number?
Kathy Davidson's direct phone number is +150124*****
What schools did Kathy Davidson attend?
Kathy Davidson attended University Of Arkansas At Little Rock.
What skills is Kathy Davidson known for?
Kathy Davidson has skills like Analytics, Database Marketing, Segmentation, Lead Generation, Direct Marketing, Multi Channel Marketing, Crm, Digital Marketing, Email Marketing, Customer Acquisition, Integrated Marketing, Marketing.
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