AboutHello! I’m the Managing Director of Stratos, a business-oriented marketing consultancy built upon my many years as the President and CEO of Northlich, an independent strategic marketing and advertising agency. Stratos was inspired by the stratosphere, the atmospheric layer above turbulence. It’s where the air is clear, and the view is expansive. Our big-picture perspective comes from years of experience in driving behavior change and building business.In the agency business we were always tasked to drive staff billable hours. At Stratos we take a more progressive approach to resourcing and rather than fitting the needs to the team we have; we begin with our client’s business challenge and then assemble the right team to best address the work that needs to be done. I am very involved in the community with an interest in social impact, the arts, higher education and healthcare. I serve as a trustee with the Urban League of Southwest Ohio, a board advisor with the Lindner College of Business within the University of Cincinnati. I recently completed my term as trustee for the YWCA of Greater Cincinnati and am honored to have been named as an emeritus trustee for the Cincinnati Ballet. I have a deep interest in community access to healthcare and participate as a member of the editorial advisory board for Strategic Health Care Marketing and author www.AimForThe80.com, a blog that explores the ways hospital marketers can effectively reach and communicate with their most important consumers.