Kathy Mccracken Snodgrass Email & Phone Number

Chicago, Illinois

Chicago, Il

Anheuser-Busch client workLead retail/trade marketing programs for The High End portfolio of brands.Comcast:Secondment assignment filling in for client on maternity leave- Supported retail team on in-store product and promotional launches - Led development of scalable event programs with partners such as NASCAR, WWE, NBC/UNI, and Vme Kids that drove engagement and loyalty in-storeMilkPEP client work- Full execution of retail activations featuring the charity program of The Great American Milk Drive raising over $300K for Feeding America food banksBiogen client work- Account manager for two products within the targeted space of the hemophilia market- Directed strategy and messaging for all tactical executions

- Brand management for HIV medication late in lifecycle- Guide, mentor, manage employees on the account team- Continued management of digital and print projects; strategy through execution- Dual targeting of initiatives to HCPs and patients- US market and Global market experience

- Experience within the oncology setting- Serve as account team lead and primary client liaison- Extensive digital experience in production of websites, banner ads, paid search, CRM programs, iPad digital sales aids, and digital touchscreens- Spearheaded 2014 tactical planning & presentation of plan to client- Main contributor to the TRISENOX 2014 Brand Plan- Successful rollout of SYNRIBO product launch in Oct 2012- Create strong trusting relationships with clients, vendors, and regulatory/medical/legal team leads

- Account management within infectious disease and cardiology categories- Provided day-to-day planning and client service support, ensured all assignments were executed timely, accurately, and within budget- Main account team contact for project execution during the INCIVEK Canada launch- Developed and implemented the first iPad applications for NIASPAN and SIMCOR- Compiled and analyzed competitive information- Managed and evaluated all financial aspects of client projects

Managed project workflows across 10 brands, 6 account teams, and 3 creative teamsAbelsonTaylor, Inc. operates as a pharmaceutical advertising agency in the United States. It creates brand imagery to sell its clients’ products. The company also designs and contents the site. AbelsonTaylor, Inc. was founded in 1981 and is based in Chicago, Illinois.

Apex Systems is a leading provider of technical and professional staffing solutions to Fortune 1000 and mid-sized clients across North America. With a core focus on Information Technology, Business Applications, Accounting & Finance, Legal, Telecommunications, and Engineering, and a proven recruiting model, Apex Systems has become one of the most in-demand staffing companies around for providing short-term, long-term, and temp-to-perm staffing solutions.

CorePharma is a generic pharmaceutical manufacturer of prescription, and over-the-counter products. Established in 1998 Corepharma focuses in solid oral dosage forms both modified and immediate release dosage forms and controlled drug products.