Kathy Snow Email and Phone Number
Kathy Snow work email
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Kathy Snow personal email
Professional experience focused on B2B and B2C marketing with corporate organizations. Marketing of Products, Services, and Educational information. It doesn't matter what or whom you're selling or educating - all basic marketing principles apply: Know your product/service including solid Value Proposition and Differentiators, Know your existing customer, desired customer, and undesired customer, Understand your competitive and social environment - Deliver against unit, revenue and profitability goals within budget. Know and build your digital online presence.Get the right people, understand their unique ability and support your team for the best likelihood of success.Specialties: Specializing in Direct to Consumer Marketing. Acquisition Marketing (Direct, Partner, Online), Marketing Channel Optimization (print, digital and email marketing), Brand Management, Database Marketing & Development, Loyalty and Retention Marketing, Segmentation & Targeting, Project Management, Budgeting and Forecasting, Staff Management
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Director Of Business DevelopmentDrmg | Direct Response Media GroupMississauga, On, Ca -
Senior Director, Sales And Sales OperationsDrmg | Direct Response Media Group Sep 2022 - PresentOakville, Ontario, CaOversee sales in Canada meeting and exceeding annual revenue, retention and new business goals across multiple direct response product lines. Manage, empower and grow internal teams leading Sales, Sales Operations, Account Management and Client Experience.
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Director Of Business Development & Partner SuccessDrmg | Direct Response Media Group Mar 2021 - Sep 2022Oakville, Ontario, CaLiaison for Franchise Markets including strategic development, profitability and performance. Identifying and securing business opportunities: New Revenue, Strategic Partners and Products.
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Senior Manager Marketing, Lead Generation & CommunicationsDrmg | Direct Response Media Group Mar 2018 - Mar 2021Oakville, Ontario, CaResearch, develop, plan and execute marketing strategies to: Drive brand awareness and ensure consistent brand profile, generate new leads with all internal and external acquisition channels including product marketing. Support new customers with email nurturing campaign management and internal and external communications.
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General ManagerSurround Integrated Marketing Jul 2015 - Mar 2017A young, successful, fast paced, digital marketing agency that is growing and scaling up after meeting all the milestones of a start up and ultimately selling to DRMG. Starting as an Executive Assistant role to owner and CEO and quickly growing to General Manager. Providing support in all areas of the business - a passionate, talented and entrepreneurial team. Developing process, building a marketing database and planning and execution of communications to clients, vendors and staff balanced with optimizing the presence and expertise of the President with Public Relations, networking, travel and educational efforts. Responsible for overseeing the office management, admin work for onboarding new hires and recognizing and rewarding milestones reached for staff, company accomplishments and clients and business and social media writing.
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Consumer Marketing OfficerPerfect Partners Relationship Search Inc. Jan 2010 - May 2015Toronto, Ontario, CaLead the Consumer Marketing and Client Services divisions of Perfect Partners, The Relationship Executive Search Firm and Perfect Partners Online. Strategize, Plan, Oversee and Deliver in the following consumer marketing teams: Acquisition, Retention, Customer Care and Call Centre, Marketing Database Management and Voice of Consumer. Contributor to Perfect Partners Online Independent Consultant business unit responsible for building independent network of Perfect Partners Online Consultant across North America. Sits on the Executive Leadership Team to grow, improve and give the organization continued success. -
Vp MarketingThe Sugar Free Shoppe Ltd. Nov 2005 - Apr 2010Launched consumer Retail and Online business. Negotiated retail space and launched turnkey boutique retail location and fully functional online markeplace with shopping ability.- Developed Brand, Value Proposition- Operationalized 5 year business plan- Strategize, Plan, Execute and Track all marketing, loyalty and retention campaigns- Developed marketing database - Created full business metrics, benchmarks and reporting packages
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Marketing ConsultantAtb Financial Feb 2008 - May 2008Edmonton, Alberta, CaIdentified and led cross functional team to introduce email marketing as a viable marketing tool/channel that delivers acquisition and retention metrics as part of their overall marketing goals.- Developed Email marketing strategy and roadmap- Gathered requirements, defined process and developed policies to execute and measure success of email marketing campaigns- Implemented internal Change Management strategy to successfully navigate and engage a diverse group of key stakeholders.- Created Email marketing best practices, presented and rolled out to larger organization. -
Director, Acquisition, Loyalty And Database MarketingAol Canada Feb 2000 - Nov 2005New York, Ny, UsLed consumer marketing team of 12 direct reports to strategize, plan, meet and exceed annual new member registration goals and retention rates through various marketing channels such as Advertising, Direct Marketing and Online. Built and operationalized marketing database to develop effective loyalty, retention and customer relationship programs. Led cross functional teams to launch new lines of business and products to marketplace increasing brand awareness, adoption and usage.
Kathy Snow Skills
Kathy Snow Education Details
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Professional Education Accomplishments -
Red Deer PolytechnicSocial Services
Frequently Asked Questions about Kathy Snow
What company does Kathy Snow work for?
Kathy Snow works for Drmg | Direct Response Media Group
What is Kathy Snow's role at the current company?
Kathy Snow's current role is Director Of Business Development.
What is Kathy Snow's email address?
Kathy Snow's email address is ka****@****ers.com
What schools did Kathy Snow attend?
Kathy Snow attended Professional Education Accomplishments, Red Deer Polytechnic.
What are some of Kathy Snow's interests?
Kathy Snow has interest in Passionate About Data And Information, Diverse Groups Of People, Reading.
What skills is Kathy Snow known for?
Kathy Snow has skills like Email Marketing, Direct Marketing, Marketing Strategy, Digital Marketing, Strategy, Project Management, Marketing, Crm, Online Advertising, Leadership, Cross Functional Team Leadership, Marketing Management.
Who are Kathy Snow's colleagues?
Kathy Snow's colleagues are Glen Dodsworth, Jayni Shah, Jack Dong, Nicole Vander Ploeg, Bonnie Marr, Darren Wallace, Jessica Hamamy.
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