Kathy Staples

Kathy Staples Email and Phone Number

Marketing Manager at CampusGuard @ CampusGuard
chicago, illinois, united states
Kathy Staples's Location
Littleton, Colorado, United States, United States
Kathy Staples's Contact Details
About Kathy Staples

With over 25 years of experience in Digital Marketing, my primary focus is in the delivery of key marketing initiatives for clients, as well as marketing execution and strategy. I have delivered email strategy, campaign initiatives and account management for clients over the past several years representing a variety of industries, including several large retail and financial brands.

Kathy Staples's Current Company Details
CampusGuard

Campusguard

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Marketing Manager at CampusGuard
chicago, illinois, united states
Website:
campusguard.com
Employees:
28
Kathy Staples Work Experience Details
  • Campusguard
    Marketing Manager
    Campusguard Aug 2022 - Present
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  • Peterson'S
    E-Commerce Marketing Manager
    Peterson'S Dec 2019 - Aug 2022
    Denver, Colorado, United States
    - Provides omni-channel marketing strategies that drive test preparation sales for consumers (pre-high school, college, graduate school, military, and adult learners)- Helped boost overall test prep sales over 47% from 2020 - present- Promotes test prep through email promotions, newsletters, automated emails and drip campaigns to help drive conversions- Provided content for over 225 product pages, category, and sub-category pages to improve and optimize SEO keywords - Helped launch a test prep app by developing content and adding it to WooCommerce - Manages SMS program through customer journeys (subscription welcome series, cart abandonment, browse abandonment, purchase onboarding) and campaigns (monthly giveaways and promotions)- Identifies new personas and consumer segments and creates promotional programs targeting them- Develops content marketing and designed promotional materials such as infographics, case studies, print materials, images used for social media, email, and more- Authored over 160 blog posts aimed at driving test prep conversions while providing higher education and career inspiration - Connects with colleges and universities to develop custom content promoting their institutions and programs- Manages social media platforms to build brand awareness and drive subscription sales- Supported the data sales team in building email drip campaigns and marketing materials- Manages affiliate marketing programs and partnerships with publishers- Created community resource pages for military, adult learners, transfer students, and those seeking credit by exam - Developed military branch-specific pages to optimize SEO keywords and provide a resource for those seeking to enter the military - Generates reports for email and SMS campaigns and conversions, and custom content clicks and page visits - Designs surveys to seek customer feedback on test prep subscription and community resource pages
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  • Clickfox, The Journey Company
    Marketing Manager
    Clickfox, The Journey Company Jun 2019 - Sep 2019
    - Project managed the agency responsible for assisting in the roll-out of our new company brand initiatives- Composed content for email/web copy to be used for events, sales leads, blog posts, marketing collateral, etc.- Analyzed/updated current white papers, case studies, blog posts, etc., to ensure voice and messaging are consistent with new corporate rebranding- Collaborated with sales, engineering, and product teams to obtain updates needed to compose the weekly business update on behalf of the CEO (distributed internally) - Partnered with the sales team to pass/evaluate leads who have initiated interest in receiving a product demo - Coordinated sales events for the purposes of strengthening relationships with partners, existing clients and potential clients while positioning our value proposition in the CX market- Focused on improving our social media presence through the cultivation of relevant content and posts featuring our involvement in community outreach- Managed relationship with Forrester analysts in positioning our CX messaging - Planned events such as the corporate brand launch party
  • Publicis Sapient, Salesforce Practice
    Sr. Marketing Automation Consultant
    Publicis Sapient, Salesforce Practice May 2016 - May 2019
    • Manages implementation projects in accordance with scope • Assists in the migration of marketing automation platforms (such as Marketo, Eloqua, HubSpot, etc.) to Pardot or Marketing Cloud• Configures Pardot/Marketing Cloud instance, including asset migration, IP warming, tracking, sender domain/user set-up, etc.• Serves as the primary point of contact to the client’s Product Owner for marketing automation and/or client marketing team• Provides strategic consulting for a variety of client needs, such as demand generation, email campaigns, list segmentation/management, scoring and grading, nurture programs, campaign process flows, and high-level guidance on marketing best practices• Generates resource requirements for each project and produces customer deliverables and implementation plans• Captures client requirements and develops marketing automation-specific User Stories• Configures email templates, landing pages, forms, automations, and nurture programs/journeys • Creates client-based training materials and delivers end-user training• Provides reporting metrics, analysis for campaigns and opportunities to increase ROI • Serves as Project Manager responsible for overall project success and customer satisfaction
  • Merkle
    Account Manager
    Merkle Nov 2012 - May 2016
    Greater Denver Area
    - Assist clients leverage the power of digital marketing to drive new customer acquisition and engagement opportunities- Create marketing strategies, testing, and execution of client programs - Act as direct liaison between the internal departments while supporting the organization’s strategic, tactical and support functions (creative, technology, and analytics) in order to achieve the client and company objectives.- Ensure timeliness and quality of client deliverables to include campaign counts, reports, change requests and proposals- Execute email programs on behalf of large retail and financial services clients including Abbvie, Omaha Steaks, Regions Bank, PNC Bank, Eddie Bauer, and Gulf States Toyota- Manage editing, proofing and tracking of email campaigns through ExactTarget- Perform list management including segmentation, processing suppressions, uploading lists, etc.- Ensure on time, on strategy, accurate program execution- Provide recommendations for improved email performance, ways to increase open/click-through rates, user engagement, etc.- Help establish timelines for various ad hoc campaigns and automations- Create automated triggered email campaigns and email confirmations to better communicate with the users - Devise an A/B testing plan to see what types of subject lines, content, etc. would yield the highest open and click-through rates - Ensure email programs meet with regulatory compliance (CAN SPAM) and privacy/permission policy best practices - Design and implement a plan to address deliverability issues with Gmail and other email providers- Assist with comprehensive reporting on all email campaign metrics, comparing them to determine which ones produced the best results
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  • Mywedding.Com
    Email Marketing Specialist
    Mywedding.Com Feb 2012 - Aug 2012
    Castle Rock, Co
    - Create newsletters, direct email blasts, vendor and bridal promotional emails (using ExactTarget) - Focus on improving the open and click-through rate of email campaigns (boosted open rate from 3-5% to over 15%, click-through rate from 8% to over 20%)- Develop marketing plans and timelines for various product releases- Establish a 10-part email drip campaign for co-branded partner series - Produce a lifecycle email campaign for brides throughout their planning process- Design and implement an email deliverability plan to address deliverability issues with Gmail and other email providers- Complete reporting on all email campaign metrics- Construct list segments of users based on location and date-to-wed parameters to better target company messaging - Perform list hygiene by isolating inactive users and sending targeted emails to more engaged users - Process unsubscribes, upload new lists, and handle opt-in/opt-out requests
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  • Ontargetjobs Inc.
    Email Marketing Specialist
    Ontargetjobs Inc. Mar 2010 - Feb 2012
    Centennial, Co
    - Design, edit and build emails (experience with Responsys and Lyris HQ, Salesforce), keeping in line with company branding/messaging - Thoroughly test emails for compatibility across all email clients on multiple computer platforms- Coordinate email content (e.g. images, tracking codes, etc.) - Collaborate with sales team and clients to provide targeted email campaigns using specialized lists and messaging- Work with client-provided HTML templates or in-house templates; provide design and image editing - Perform A/B testing strategy to ensure best possible open/click-through rates- Design ad banners used in newsletters, employer promotions, targeted email messages, and other email campaigns- Ensure email programs meet with regulatory compliance (CAN SPAM) and privacy/permission policy best practices - Pull segmented list counts for sales team- Works in a fast-paced environment to build, test, and deploy an average of 25-40 emails/week- Provide solutions for deliverability issues, ways to increase open/click-through rates, user engagement, etc.- Track and report comprehensive performance indicators/metrics for all campaigns utilizing ESP reporting- Perform list management and overall list hygiene (process unsubscribes, upload new lists, and handle opt-in/opt-out requests)
  • Allied Home Services, Inc
    Marketing Manager
    Allied Home Services, Inc Jun 2002 - Feb 2010
    - Create, manage and update company websites www.alliedcarpetcleaning.com and www.advancedpowervac.com) * Maintain company blogs (HubPages, Wordpress, Blogger.com, etc.)- Manage company profiles on Twitter, Facebook, etc.- Compose, proofread and distribute monthly newsletter, The Latest Dirt- Coordinate direct mail/email campaigns (Constant Contact) to potential and existing clients- Write, proofread and distribute all company mailings - Manage account receivables, client invoices- Manage and update multiple company mailing lists- Distributing broadcast messages to clients- Maintain relationships with home builders, realtors, property managers, etc.- Manage client relations with 7,500 +customers- Help obtain new clients and business for the company
  • Fujitsu It Services
    Marketing Communications Specialist
    Fujitsu It Services Oct 1995 - May 2002
    - Editor of Newsline, Fujitsu’s weekly electronic newsletter; compose content for newsletter that highlights company press releases, news, events, wins, and employee benefits; edit newsletter and post it on company’s Intranet; distribute newsletter to all employees worldwide via email- Write high-level, company-wide organizational announcements, and articles regarding company events, benefits information, etc.; edit announcements and post them to an online database; distribute announcements to all employees worldwide; maintain mailing lists used for mass distribution- Responsible for the daily maintenance of Amdahl Online, FIH’s Internal Website; demonstrate innovation and creativity to make Website dynamic- Maintain editorial schedule with tight deadlines; interview necessary individuals; produce content for each edition; write and proofread articles; take photographs for each article; design the layout of each edition; work with in-house graphic designers, printers and outside vendors to design, produce and distribute publication to more than 7,000 employees; post each edition to the company’s Internal Website- Write, proofread and take photos for Read to Succeed News, a quarterly newsletter that highlights the events and success of the program
  • Integrated Device Technology Inc
    Pr Intern
    Integrated Device Technology Inc Jun 1995 - Oct 1995
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Kathy Staples Skills

Email Marketing Marketing Marketing Strategy Social Media Marketing Blogging Salesforce.com Wordpress Facebook Online Advertising Social Media Advertising Account Management Marketing Communications Digital Marketing Lead Generation Copywriting Seo Sem Press Releases Public Relations Dreamweaver Online Marketing Web Analytics Strategy E Commerce Digital Media Integrated Marketing Social Media Measurement B2b Lyris Exacttarget Email Strategy Web Marketing Google Analytics Newsletters Graphic Design Ppc Mobile Marketing Omniture Google Adwords Direct Marketing Affiliate Marketing Digital Strategy B2b Marketing

Kathy Staples Education Details

Frequently Asked Questions about Kathy Staples

What company does Kathy Staples work for?

Kathy Staples works for Campusguard

What is Kathy Staples's role at the current company?

Kathy Staples's current role is Marketing Manager at CampusGuard.

What is Kathy Staples's email address?

Kathy Staples's email address is ks****@****inc.com

What is Kathy Staples's direct phone number?

Kathy Staples's direct phone number is +130348*****

What schools did Kathy Staples attend?

Kathy Staples attended California State University, Fresno, Gunderson.

What skills is Kathy Staples known for?

Kathy Staples has skills like Email Marketing, Marketing, Marketing Strategy, Social Media Marketing, Blogging, Salesforce.com, Wordpress, Facebook, Online Advertising, Social Media, Advertising, Account Management.

Who are Kathy Staples's colleagues?

Kathy Staples's colleagues are Ruth Harpool, Aap, Aprp, Ctp, David G., Dayne Newquist, Pete Campbell, M.ed., Cisa, Cissp, Qsa, Judi Seguy, Dawn Taratuski, Lawren Krone, Pcip.

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