Kathy Mayor Email & Phone Number

Miami, FL, US

Miami, Florida, US

Spot is #62nd Inc 5000 fastest growing company in 2024 * Grew monthly policies 10% vs 3 months ago * Grew monthly brand search volume 17% vs 3 months ago* Increased testing of new channels, creative & web pages with new psychographic segment & geo lift analytics * Launched new brand ad, new celebrity & pet influencers, and new modularized ads & gen AI.

Basel, Switzerland, CH

Vaughan, Ontario, CA

Audit Committee Member

Longwood, FL, US

• Appliance Repair
• Automated paid search campaigns based on service availability at a zip code level & made landing pages dynamic with paid search terms, growing paid bookings 8x
• Expanded affiliate lead sources to grow channel from ~100 leads per week to ~3000 leads per week & optimized based on service availability & upsell predictions
• Redesigned scheduling flow to reduce from 7 steps to 3, displaying phone number based on conversion rate predictions, & launching chatbot to increase conversion rate from ~25% to ~33%
• Deployed routing rules to match highest converting traffic to highest converting agents, & new credit card capture protocols to increase complete rates by 22%
• Developed appliance maintenance branded content & brand campaign, & leveraged employed technicians in winback & recruiting campaignsHome Warranty

Austin, Texas, US

Compensation Committee Chair - 2022-2023Nomination & Governance Committee Member - 2021-2023Audit Committee Member - 2019-2020

New York, New York, US

• Demand Generation & Performance Marketing
• Grew subscribers 2x in 2 years
• Scaled media 4-5x & optimizing targets, bids, creative & landing pages
• Grew search terms on page 1 2.6x QOQ in Q2'20
• Grew referrals to ~15% of new subs & prospect list 25% in Q2'20CRM for Retention & Lifetime Value
• Maintained a 93% MOM retention in Q2'20 despite covid

• eCommerce & Digital Product Mgmt.
• Leading digital product features & UX/UI design, mktg. plans & cross-functional business readiness, resulting in:
• BoxyPopUp launched in Jul'19 – Grew to 3-digit SKUs & 7-digit sales in May'20
• Add-Ons launched in Oct'19 – Grew to 3-digit SKUs & 7-digit sales in Jun'20
• Choice, Complexion Customization & ~20% Price Change launched in Nov'19
• BoxyCharm Premium subscription launched in Jul'19 – Grew to 6-digit subs paying 1.4x more

• Customer Experience (2019 – 2020)
• Aligned leadership on next-gen vision & people, process & technology roadmap, & continually championing the Voice of the Customer
• Leading email & social service with ~150 agents across Miami, Philippines & Dominican Republic, & started BPO RFP to improve KPIs
• Continually maximizing current service tools (Kustomer, Conversocial & Maestro), analyzing drivers of high volume or low CSAT, & collaborating with Merchanding & Logistics to improve policies, processes & macros to.
• Started work from home agents, contact reason-based auto-responses, NLP-based chatbot, & AI-based social comment responses to scale response capacity
• Started use of Exclusive Choice & Exclusive Charm Room as new tools to mitigate cancels without costs, & proactive outreach ahead of issues to maximizing retention & reduce service volumeMerchandising (2018 – 2019)

Miami, Florida, US

Miami, Florida, US

• Drove digital transformation via communication, coordination and collaboration across the 8 Carnival Corporation brands: Carnival, Princess, Holland America, Seabourn, Cunard, P&O, Costa and Aida
• Grew share of “suitcase” by working with digital partners such as Pinterest and Trip Advisor to insert cruise into the consideration set higher up in the vacation path to conversion
• Leveraged scale-driven data, advanced data science and digital partnerships to better match the right customer to the right brand to support guest satisfaction, advocacy and repeat
• Explored the technical solutions to enable data sharing and matching across brands, and consolidated search and consultative selling based on declared or inferred preferences
• Explored the feature differences between and interoperability of a Google Marketing Cloud-based platform at Carnival brand and Adobe Marketing Cloud-based platform at the Holland American Group.
• Improved cost per acquisition amidst aggressive competition by optimizing generic search, remarketing and inactive database to minimize overlap across brands

Miami, Florida, US

(1) Demand Generation - Oversee brand, advertising, public relations, social media & creative development(a) Launched new brand platform with new brand ambassador, with higher scores vs. benchmark(b) Inspired brand love via celebrities/influencers, passion-based branded content & cultural moment activations (c) Launched new ship with activation that.

Las Vegas, Nevada, US

• Global eCommerce & Digital Marketing
• Manages product managers that develop the roadmap for capabilities across web, mobile web, mobile app, email, SMS and social
• Manages project managers that deliver capabilities (e.g. meta search, gamification, content management, blog, chat, booking, payments, way finding, etc.) in collaboration with IT and vendors
• Collaborates with properties on web & email A/B testing & optimizationGlobal Performance Management & Data Science
• Manages business intelligence analysts that automate dashboards and conduct post-analysis
• Manages data scientists that build predictive and prescriptive models across eCommerce, social, loyalty/CRM & hotel revenue managementLoyalty/CRM & Market/Consumer Research

Las Vegas, Nevada, US

• Loyalty Marketing
• Manage team (1) developing campaigns and collateral to promote cross-market awareness and visitation, (2) performing loyalty-specific competitive benchmarking and consumer research, (3) analyzing and recommending.
• Pursue solutions to administer the loyalty program more flexibly and to recognize loyalty tier and redeem loyalty points across markets, and pilot a global loyalty program targeted at group sales customers Data.
• Manage team building data marts, reports and dashboards that provide current and mobile access for enhanced decision-making across functions incl. marketing/sales, finance/credit, operations and quality/customer service
• Build and manage team of analysts, delivery engineers and operations engineers based in Las Vegas and SingaporeMarketing Analytics and Data Science
• Manage team creating advanced analytical models for the property marketing teams; examples include engagement score-based segmentation model, available budget vs. time pattern detection model, and 2nd trip value based.

Las Vegas, Nevada, US

• Product Management and Marketing of Mobile Gaming and During-the-game Sports Betting
• Lead launch of pocketcasino, coordinating IT, regulatory, finance, operations and marketing elements
• Drive customer adoption and product development via market research, promotions, direct mail and telemarketing Product Management and Marketing of New Hospitality, Entertainment and Retail Concepts
• Spearhead launch and programming of $8M / year sports bar, $6M / year themed bars, and $3M / year luxury pool
• Initiate wholistic multi-cultural marketing efforts, and interest-based lifestyle loyalty program
• Pilot invitation-only ultra luxury suite offering, and explore monetization of airplane inventory and halted condo Marketing Alliances and Business Development Deals

Las Vegas, NV, US

• New Revenue-Generation Initiatives
• Drove efforts to access new customers and provide new branded experiential offerings via corporate alliances
• Piloted efforts related to on-property upsells, enterprise approach to meeting sales, and corporate sponsorshipsOperations Oversight and Coordination
• Supported Chairman by monitoring operational results and drivers, identifying opportunity areas and pilots, following-through on next steps, and coordinating activities and sharing learnings across functions and.
• Chairman’s liaison on taskforces related to development, innovation, employee engagement, and environment

Las Vegas, NV, US

• Master Plan for Las Vegas
• Led the effort to develop concept, design and financials of $1B entertainment complex, and secure tenant deals
• Negotiated 10-year partner deal with an NPV of $40M, and initiated deal discussions for 2000-unit condo-hotelBid for Singapore license at Marina Bay and Sentosa Island
• Received Star Performer Award for leading the concept, design, marketing, and financials of two $3B projects
• Worked with film, broadcast, theme park, museum, live entertainment and retail partners to enhance bidsNew Developments in Spain and Eastern Europe
• Designed and analyzed market research to evaluate market and develop business plan for four $600M+ projects

Round Rock, Texas, US

• Initiated product bundles and corporate alliances based on website surveys, focus groups and in-depth interviews
• Developed purchase behavior-based direct marketing program to grow profitability by $3.5 million annually

US

• Marketing Strategy for President of the Philippines and Department of Tourism:
• Constructed expected value model to prioritize sources of tourists and allocate $100 million tourism budget
• Led team of 2 Business Analysts and 8 client sub-teams to develop a plan to triple tourist arrivals in 5 years
• Worked with Secretary of Tourism to launch plan among key players in the Philippines, Japan and GermanyTurnaround Program for Bank Suffering From Liquidity Crisis:
• Analyzed funds flow and developed customer information file application to identify causes of bank run
• Designed new sales process and product offering that recovered $100 million in 3 months

Quezon City, Metro Manila, PH

Cincinnati, Ohio, US

• Assistant Brand Manager; ASEAN, Australasia, and India; Joy dishwashing liquid
• Developed regional marketing strategy and $3 million budget allocation based on business reviews
• Advised Australia brand team to turn business around using new TV ads, competitive pricing and line extensions
• Conducted consumer interviews, concept development and test markets to explore expansion into India Assistant Brand Manager, Philippines, Joy dishwashing liquid
• Received World Class Award for Stretch. Cited for increasing shipments 20% and capturing market leadership.
• Received Special Appreciation Award. Cited for leading $700,000 campaign involving a live event, TV, radio and print ads, and store promotions, which featured a Guinness World Record for longest line of plates washed

Mba

Bs, Management Engineering