Partnered with other strategy driven, creative thinking, data exploring doers to launch and develop brands. Responsibilities included:• Brand strategy & positioning• Product naming and labels, brand taglines• Digital & print ad campaigns• Ensuring all creative was on strategy• Presenting strategy decks and creative to internal leadership teams & external partnersLed and worked with other writers and designers to generate:• Concepts• Short-form copy… Show more Partnered with other strategy driven, creative thinking, data exploring doers to launch and develop brands. Responsibilities included:• Brand strategy & positioning• Product naming and labels, brand taglines• Digital & print ad campaigns• Ensuring all creative was on strategy• Presenting strategy decks and creative to internal leadership teams & external partnersLed and worked with other writers and designers to generate:• Concepts• Short-form copy (headlines, callouts, social media, banners)• Long-form copy (websites, emails, brochures, sales aids, direct mail, blog posts)• Scripts (videos, radio ads, commercials)Helped develop UX strategy Show less

• Supported brand strategy and positioning• Wrote copy to support concepts and content for digital and print tactics, including:- Product naming and labels, brand taglines- Digital & print ad campaigns- Short-form copy (headlines, callouts, social media, banners)- Long-form copy (websites, emails, brochures, sales aids, direct mail, blog posts)- Scripts (videos, radio ads, commercials)• Assisted with presentations to internal leadership teams & external… Show more • Supported brand strategy and positioning• Wrote copy to support concepts and content for digital and print tactics, including:- Product naming and labels, brand taglines- Digital & print ad campaigns- Short-form copy (headlines, callouts, social media, banners)- Long-form copy (websites, emails, brochures, sales aids, direct mail, blog posts)- Scripts (videos, radio ads, commercials)• Assisted with presentations to internal leadership teams & external partners• Helped develop UX strategy Show less

Generate concepts and content for advertising/marketing agencies and other clients to support digital and print tactics. Experience includes:• Short-form copy (headlines, taglines, callouts)• Long-form copy (websites, emails, brochures, direct mail, feature articles)• Brand messaging• Social media posts• Apps & tools• Scripts• Banner ads

Worked across multiple brands for clients in the healthcare and pharmaceutical industries, producing a wide range of concepts and content for consumer and professional audiences. Channels and tactics included:• Digital & print ad campaigns• Branding (e.g., product naming)• Short-form copy (headlines, taglines, callouts)• Long-form copy (websites, emails, brochures, direct mail, feature articles)• Social media posts• Apps & tools• Scripts• Digital… Show more Worked across multiple brands for clients in the healthcare and pharmaceutical industries, producing a wide range of concepts and content for consumer and professional audiences. Channels and tactics included:• Digital & print ad campaigns• Branding (e.g., product naming)• Short-form copy (headlines, taglines, callouts)• Long-form copy (websites, emails, brochures, direct mail, feature articles)• Social media posts• Apps & tools• Scripts• Digital games• Consumer programs• Banner adsOther accomplishments and experiences during this position included:• Directed/mentored junior-level writers and managed assignments• Assisted in presenting concepts and deliverables internally and to external clients• Worked closely with the search-engine marketing team to ensure best practices (like keyword optimization) and the user experience (UX) team to provide input on architecture and overall UX for sites, apps and tools• Part of several award-winning teams recognized for exceptional creative execution and UX• Invited to join select groups working on special projects like new-business pitches• Member of the company’s philanthropy committee and recruitment-campaign team Show less