Kathy Warren Email & Phone Number

Atlana, Ga

Kwarren, LLC (dba Kwarren Advertising, Public Relations and Digital) is a consulting firm that offers a marketing and communications services to an impressive client roster consisting of the public and private sector in several industries including food service, retail, legal, urban planning, medial, financial, hospitality, government and nonprofit.Expertise in key marketing strategies and creativity has resulted in positive outcomes for clients (see select project examples below):Lead event marketing, planning, execution, and production for a popular outdoor summer concert series in since inception "Wednesday Wind Down in the Point" featuring A-list artists and attracting concert goers throughout metropolitan Atlanta and beyondDeveloped and led strategic education outreach, in collaboration with the City of Stockbridge Public Information Officer, on successfully passing the Stockbridge Annexation Referendum by voters residing in unincorporated Henry County, GeorgiaUtilized extensive research, inclusive of internal staff interviews, to develop a complex strategic marketing plan for Atlanta Metropolitan State College, which consists of digital and social media integration and brand enhancement initiatives.

Atlanta, Georgia, United States

The Collaborative Firm is the largest minority owned Planning Firm in the Southeast offering a broad range of services consisting of Planning, Program Management, Community Engagement and Development.Lead projects for high-profile clients including MARTA, Georgia Department of Transportation and DeKalb County Georgia. Provide strategic direction and technical support to the MarCom team. Create successful strategies with tailored solutions through collaboration with senior management Independently deepen client and partner relations to strengthen\ relationships with The Collaborative Firm. Execute and lead special projects as assigned by the Founder and Managing Partner. Bring innovative ideas and perspectives to enhance recognition of the Firm's value. Train and coach new employees.

Atlanta, Georgia, United States

Assisted the Founder and Managing Partner with operations, short and long-term planning goals, and special projects. Developed comprehensive business strategies and processes to enhance productivity. Served on the business development team, which included developing presentations highlighting the Firm's qualifications and participating in new business pitches. Managed the MarCom team, and provided leadership, coaching, and training. Interviewed potential candidates and assisted the Founder and Managing Partner with hiring decisions. Led projects for high profile clients of the Firm. Managed the Firm’s annual development conference, which is the largest metropolitan Atlanta featuring high-profile program participants including C-suite executives and elected officials from the U.S. Congress, state, and local government.

Madison, Wisconsin Area

ILLUME Advising provides consulting to energy industry clients through cutting-edge social and data-science research services. ILLUME leverage's emerging technology, empathy-focused research, data analytics and customer centric design strategies to build a more resilient energy infrastructure and sustainable communities.Led Georgia Power multicultural research project. Participated in other Georgia Power research projects including Ethnography research. Facilitated focus groups, set discussion topics, offered ideas to advance discussion and fostered an atmosphere for open discussion. Assisted in the development of captivating presentations and presented research findings. Conducted a targeted search for minority participation in ComEd's Emerging Technologies initiative that included collaboration with Black Women In Science and Engineering (BWISE.). Served as a member of ILLUME's Business Development team. Traveled to national energy conferences with the co-founder and identified new business opportunities. Worked on other research projects as assigned by the co-founders.

New York, New York

The UniWorld Group (UWG) is a full-service advertising agency headquartered in Brooklyn, New York. UWG is the longest-standing multicultural ad agency in the United States.NATIONAL FIELD MARKETING DIRECTOR Led and managed six remote direct reports (Regional Account Supervisors) working on the Burger King account.Managed 60 markets (1600+ stores) that had the highest restaurant traffic among all consumer groups as a result of strategic marketing efforts of my team. Provided oversight of marketing budgets totaling 25MM. Presented national target marketing plans at Burger King Corporate and Regional Franchisee meetings. Utilized market research findings and consumer insights to develop strategic sales building campaigns. Collaborated with Burger King Corporation's marketing team on site visits, operations, pricing, and products. Led efforts on national targeted promotion that resulted in a 25% increase in comp sales.SENIOR REGIONAL ACCOUNT SUPERVISORServed as regional expert providing consumer marketing for 15 Burger King southeast markets. Developed a promotion that resulted in nine consecutive months of positive sales in down markets and became the "poster child" for Burger King. Created local store marketing (LSM) ideas to increase sales and drive traffic to assigned stores. Managed media plan development and execution including buying, placement, and trafficking. Built trust and confidence among diverse franchisee groups to annually secure local marketing dollars. Prepared and presented marketing plans and updates at Franchisee meetings.

Atlanta, Ga

The Integer Group is a Denver based growth marketing agency that uncovers, creates, and sustains growth opportunities for clients and fuels creativity that delivers results.Provided national promotions and team leadership for the Coca-Cola Classic brand. Managed in-store activation featuring ESPN Sunday Countdown anchor Chris Berman. Created ideas to increase Coca-Cola Classic's brand presence at the Tiger Woods Foundation’s golf event for youth.

Bachelor Of Arts (B.A.)

Post Graduate Studies, Speech Communication And Rhetoric