Kathy Wolf Email and Phone Number

Headquartered in Indianapolis, IN, American Structurepoint is a national architecture and engineering firm with 16 design centers across the nation. American Structurepoint offers consulting and comprehensive design services to improve the quality of life for communities. Selected Responsibilities/Accomplishments:--Lead a 25-person collaborative team responsible for developing and implementing a marketing & communication vision that supports American Structurepoint's brand and promotes the company's unique position in the marketplace. --Develop and implement paid, earned, and owned media strategies to achieve strategic results. --Developed an organizational structure scalable to accommodate increasing growth in emerging markets. --Lead a team of proposal coordinators and presentation coaches who help generate almost 50% of company's annual revenue. Coach marketing team members to teach technical team members how to develop and give excellent presentations that lead to winning results. --Started new revenue stream of providing marketing + communications services to key clients. This new revenue stream has generated bottom line revenue.

Selected Responsibilities/Accomplishments:--With the President and Executive Leadership team, developed the short and long term vision for the university.--Lead and advanced the Marketing, Branding, and Communication strategy and programs. Developed comprehensive, strategic marketing and communications plans for the university, each college, and each unit within Ball State. --Led a full -service marketing and communications division comprised of brand management, client management, digital and creative services, crisis communication, internal and external communications.--Led the President's Centennial Celebration Committee. Developed a university-wide plan to celebrate the university's proud past and its bright future. --Initiated and implemented marketing strategies that supported Student Affairs and Enrollment Services with specific emphasis on creating awareness and enrollment lead generation. Ensured strategies aligned with institutional positioning of the university and provided counsel to make sure the organization was most effectively and efficiently coordinating efforts for maximum returns.--In partnership with the Foundation, initiated and implemented marketing strategies and programs that fostered brand advocacy to drive ambassadorship, volunteerism, and philanthropy. Promoted and leveraged signature alumni engagement and development activities that delivered immediate philanthropic support and built the fundraising pipeline.--Developed a robust, digital strategy that deepened the university's engagement with priority audiences. Key results included a best-in-class website, effective social media campaigns and engagement, and an effective social media influencer strategy. --Developed and implemented a proactive media relations and issues management strategy to advance Ball State's visibility and standing.

Key Clients:●Skilled Care Pharmacy -- an institutional pharmacy that provides expert medication dispensing and a variety of consultative services to health care organizations across the Midwest. ●Linkage Solutions – a member-owned corporation focused solely on helping organizations succeed in the aging population marketplace. Selected Responsibilities/Accomplishments: ●Managed the sales team(s) for both Skilled Care Pharmacy and Linkage Solutions. This included developing and leading the implementation of the business growth strategies. Provided direction for overall positioning of both companies. ●Developed and implemented strategic marketing plan for each client to achieve desired growth.●Managed marketing teams and public relations agencies responsible for implementing strategic marketing initiatives.●Provided direction and oversight of all marketing and communication facets for each client including key message and value proposition development, advertising, public relations, website and social media management, digital media, and development of sales & marketing materials. ●Counsel CEO’s, their leadership teams, marketing professionals and board members on how to develop the right messages, for the right audience, and the right time and how to pull key messages through each marketing platform. Advise organizations how to actively engage with their target market, especially using social and digital media. ●Counsel senior level officials, including CEO’s and board members, on effective media relations/PR strategies including how to conduct a good media interview. Also counsel executives and marketing professionals on what makes news, news and develop story ideas and public relations content for companies.

Founded in 1975, the University of Cincinnati Foundation is a 501(c)(3) not-for-profit corporation and is the private sector fund-raising entity for the University of Cincinnati. The Foundation’s advancement efforts promote the development of productive, enduring relationships with alumni, friends, students, parents, corporations and other foundations across the nation.Selected Responsibilities/Accomplishments: --Oversight responsibilities of Marketing & Communications, Employee Relations, Institutional Research, Board Relations, Regional Fundraising, and Alumni Relations. --Used data-driven analytics to develop a brand that resonated with its target market and clearly communicated the aspirations of the university. --Managed and mentored 30 professionals responsible for contributing to the successful completion of Proudly Cincinnati, the University’s most ambitious fundraising campaign in history. The 8-year campaign resulted in more than a 100,000 donors collectively giving over $1 Billion to the University. --Served on 5-person executive team responsible for developing a strategic plan for the foundation designed to instill a culture of philanthropy throughout the university. --Reorganized the Marketing & Communications team resulting in proactive, targeted marketing & communications initiatives including event planning, digital media, public relations, print and electronic communications, and graphic design. --Provided oversight for UC’s annual giving campaign resulting in more than $15 million raised annually and led team to record-breaking fundraising results and 65% participation in the faculty/staff campaign. --Provided oversight for Human Resources functions including recruitment and retention, onboarding of new staff, employee mentoring programs, professional development of staff, compensation matters, employee communications, benefits, and legal matters involving employees.

Founded in 1989, Wordsworth Communications is a full-service public relations agency that handles all marketing communication needs for a variety of local, regional, and national clients. Wordsworth Communications is recognized as an industry leader by its clients and peers. Selected Responsibilities/Accomplishments:● Developed strategic public awareness plan and implemented branding, internal and external communication strategies for the launch of a new, global arm of Procter & Gamble.● Managed 10 professionals responsible for Procter & Gamble’s B2B and B2C marketing and communications efforts. ●Researched and analyzed industry trends to stay current on specific needs of key customers. ●Analyzed competitor activities and lead competitive review process for P&G resulting in key information used to develop strategic marketing plans.●Measured results of marketing activities and recommended actionable insights/lessons learned based on results of programs implemented.●Developed FY marketing calendars for many brands within P&G including Tide, Dawn, Comet, and Mr. Clean. ● Managed a $5 million marketing and communications budget and consistently surpassed goals under budget.

Drake Center is a not-for-profit, premiere hospital for patients who have experienced a traumatic injury and/or illness. Selected Responsibilities/Accomplishments:●Coordinated campaign to renew levy funding from Hamilton County. Served as spokesperson for campaign and managed team of internal/external consultants and agencies responsible for creative elements of the campaign. ●Directed and mentored 23 professionals including 6 sales representatives, 3 fundraising professionals, 10 communications professionals, and 4 human resources professionals.●Managed $3 million Corporate Communications budget and monitored expenses for hospital.●Worked with Board of Trustees and CEO to develop and implement strategic marketing plan for Drake Center. ●Served as the primary media contact for the hospital and developed proactive media strategies.●Successfully implemented an organization-wide internal communications plan resulting in better morale amongst employees who felt more informed about key issues happening within the organization.●Coordinated advertising plans locally and nationally, resulting in a better understanding of Drake Center.●Managed all community relations activities resulting in public support and “yes” votes to levy on the ballot.