Senior Manager, Site Merchandising And Online Marketing Programs
San Jose, Ca, Us
Accomplished senior level marketing professional with over 12 years experience across retail and online marketing spanning merchandising, CRM, acquisition, loyalty, retention, direct, deals, targeting, segmentation, testing and new product launches. In this role, I lead a team of 15 across all facets of marketing including algorithmic merchandising, editorial merchandising, site merchandising, marketing programs, daily deals and analytics. The team was uniquely positioned to touch most parts of the business ,marketing and product teams to create high value messaging to the consumer through site merchandising and email marketing. We specialized in targeting and segmentation to ensure that the most optimal messaging was delivered. Our goal: to get the right message to the right customer, at the right time in the right place!