Kathy Arbuckle Email & Phone Number

Sydney

Sydney, New South Wales, Australia

A creative communications consultancy that brings the essence of brands to life through authentic marketing communications.Equipping clients with the strategic frameworks, tools and plans to present and promote their causes:brand discovery, definition & strategymarketing communications strategycrafting of value propositions, key messages, tag lines & copywriting​content marketingmicrosite curation & design​branded marketing tool kit - stationery, email and promotional templatesClients include: Rebel Minded (executive coaching & consultancy), Chandana Ayurveda (wellness centre) and Yard Property.

Sydney, New South Wales, Australia

Certified B CorpCreative and innovation agencyBrand marcom strategist and account leadSenior brand marketing communications consultantAudience research and insightsClients include: Changi Airport Group Singapore, Japan National Tourism Organization, Resparke, Cure Cancer, OneSchool Global and Western Sydney University.

Perth, Western Australia, Australia

Certified B CorpStrategic design and digital consultancyBrand marketing strategistSenior brand marketing communications consultantFacilitation of strategy discovery sessions and development of brand marketing strategies. Market and audience research and insights.Projects include: Metronet (State Government) marcom & messaging strategy, Carbon Positive Australia - carbon calculator messaging strategy, Edge Employment Solutions (disability) - social media content strategy and Ember Connect (First Nations Women Collective) brand name creative and messaging.

Fremantle, Western Australia

Leadership of a team of creative marcom and sales professionals to transition Notre Dame from a minor to a major competitor in tertiary education in WA generating year-on-year increases in applications achieving 32% growth in 3 years (2016-2019).Responsible for brand strategy and creative direction of the University's student recruitment campaigns and events. Working with a multi-disciplinary geographically diverse team to create fantastic marcom and experiences that delight future students across all touch points.Creative lead - all marketing items produced in-house - graphic design, photoshoots, collateral, video production, digital content marketing campaigns, event design.Audience researchAssistance with strategic planning Monthly operational reportsAnnual appeal campaigns and business development/product launch initiatives.Establishment of an authentic digital presence through social media channels and content marketing. Creative lead of new website project in 2019.

Fremantle, Broome, Sydney

Fremantle, Broome, Sydney

Perth And Sydney

Marketing Communications firmStrategist for a portfolio of clients in education, B2B and not-for profit sectors. Lead for development of insight based brand and marcom strategies. Market and audience research Business Development - proposals, events and thought leadership.Client Services - relationship development resulting in ongoing service agreements.Team leader for execution of integrated marcom strategies for clients.Fundraising/profiling events and campaigns design and management. Development of internal product infrastructure and processes resulting in streamlined execution.Clients included St Bartholomew's House (homelessness), Equal Health (aid abroad), The Scots College Sydney, Christ Church Grammar School and CBC Fremantle.

Wanneroo, Perth

Management of communications team servicing five Council directorates. Media management for the Mayor's office. Publications and advertising.Community engagement and events including citizenship ceremonies.

Perth, Australia

Help a Child Grow campaign management – raising positive community awareness of and support for children with a disability engaging hundreds of schools across the state.Media managementSecuring and managing sponsorships generating financial and in kind supportEditor of Focus magazine for parents of children with a disability. Fundraising campaigns and donor relations

Bachelor'S Degree, Public Relations, Marketing, Sociology And Japanese

Graduate Diploma, Publications, Creative And Professional Writing