Kathy Reid Email & Phone Number

Dearborn, Mi

Support global vehicle programs via tracking and monitoring program milestones and coordinate/facilitate functional global Managers’ Design reviews.* Metrics generation for change requests (CRs) and AIMS issues for weekly business plan reviews to upper management and partner with the design engineering team to push CRs/AIMS to closure.* Develop/create program timing milestone reports that adhere to the Global Production Design System monthly timing report.* Monitor program… Show more Support global vehicle programs via tracking and monitoring program milestones and coordinate/facilitate functional global Managers’ Design reviews.* Metrics generation for change requests (CRs) and AIMS issues for weekly business plan reviews to upper management and partner with the design engineering team to push CRs/AIMS to closure.* Develop/create program timing milestone reports that adhere to the Global Production Design System monthly timing report.* Monitor program design verification testing completion in eFDVS to targets and elevate areas of noncompliance.* Monitor P-release completion targets and partner with manager/supervisors to push releases that are not on target.* Represent Body Structures Engineering at PMT meetings. * Lead budget tracking, reconciliations and execution of monthly forecasts. Show less

Auburn Hills, Mi

Managed the negotiations and supplier relations for Travel (agency, air, hotel and rental car), Corporate Credit Card and Media programs with a combined value of ~$1.8 billion in annual purchases. Partnered with global counterparts to leverage supplier efficiencies, develop business strategies with robust KPIs, implement lean practices and generate cost savings.

Troy, Mi

Managed divisional and global product business units’ public affairs and marketing communications strategy, planning, and execution for employees, leadership, media, customer, and government/community communications.* Directed the alignment of brand strategy and business strategy through all communications venues; including divisional identity, brand architecture, product, technology, co-branding and licensing.* Counseled and partnered with product business units, customer… Show more Managed divisional and global product business units’ public affairs and marketing communications strategy, planning, and execution for employees, leadership, media, customer, and government/community communications.* Directed the alignment of brand strategy and business strategy through all communications venues; including divisional identity, brand architecture, product, technology, co-branding and licensing.* Counseled and partnered with product business units, customer business units, engineering and innovations/product managers to support sales and branding objectives for customer technology shows, trade shows, sponsored events, press relations, advertising and other marketing communications tactics.* Supervised, coached and mentored three (3) marketing communications liaisons for all innovation lines. Show less

Troy, Mi

Directed purchasing operations and staff of twelve (12), supervised procurement and contract management of $364M APV for U.S./Mexico Indirect Corporate Service activities including; contract labor/staff augmentation, business consultants, engineering services, financial services, human resources services/training, healthcare and workers compensation benefits, medical services, corporate affairs/marketing services, trade shows, office supplies, cafeteria, transportation and the global travel… Show more Directed purchasing operations and staff of twelve (12), supervised procurement and contract management of $364M APV for U.S./Mexico Indirect Corporate Service activities including; contract labor/staff augmentation, business consultants, engineering services, financial services, human resources services/training, healthcare and workers compensation benefits, medical services, corporate affairs/marketing services, trade shows, office supplies, cafeteria, transportation and the global travel program. * Corporate Services strategic global (AP/EMEA/NA/SA) management lead. Including; leveraging global supplier efficiencies, worked collaboratively with suppliers/customer stakeholders to identify and execute continuous cost and performance improvement strategies including the development and execution of twenty-one (21) business strategies.* Forged cross-functional strategic partnerships with executive and management Human Resources teams to generate cost savings and guaranteed performance driven programs for contract labor, healthcare benefits, and pension related benefit activities. Captured over $3M in cost reductions. * Developed and implemented team objectives using key performance indicators. Exceeded 2011 annual metric results and effectively delivered an additional $4.1M in cost savings, while focusing on diversity spend exceeding $64M. Show less

Troy, Mi

Managed and directed the global strategic development and execution for all marketing communications, internal communications, media relations, trade and technology shows/events and government/community relations activities.* Developed process planning tools that directly aid in global divisional business planning activities. Worked in tandem with Powertrain divisional executives, market planners and engineers to develop and execute in-depth annual global business summary analysis.… Show more Managed and directed the global strategic development and execution for all marketing communications, internal communications, media relations, trade and technology shows/events and government/community relations activities.* Developed process planning tools that directly aid in global divisional business planning activities. Worked in tandem with Powertrain divisional executives, market planners and engineers to develop and execute in-depth annual global business summary analysis. Ensure key business objectives are incorporated into the strategic integrated communications and marketing services plan for each product business unit.* Identified opportunities to reinforce market presence and influence customer loyalty – recommend changes and improvements to communications strategies in support of market development initiatives.* Managed global marketing services budget. Responsible for budget reconciliation and execution of monthly forecasts.* Directed, coached and mentored a staff of six (6) global communications and marketing services representatives. Show less

Troy, Mi

Managed the strategic development and execution for all global marketing communications initiatives with a budget of $22M. Directed the advertising agency and vendor partners to ensure brand consistency. Partnered with executives, divisional/regional marketing communications, and sales/marketing teams to strategically deliver powerful marketing communications.* Developed all advertising (print, television, radio, internet, and direct mail), project management, communications and… Show more Managed the strategic development and execution for all global marketing communications initiatives with a budget of $22M. Directed the advertising agency and vendor partners to ensure brand consistency. Partnered with executives, divisional/regional marketing communications, and sales/marketing teams to strategically deliver powerful marketing communications.* Developed all advertising (print, television, radio, internet, and direct mail), project management, communications and creative strategies. Supervised and directed the global media planning and buying schedule for brand advertising to ensure corporate identity standards. Worked closely with the legal staff to protect intellectual properties.* Increased global value added integrated marketing communications media exposure consistently year-over-year by 35%.* Managed advertising market research projects including; ad panel testing, copy testing, and collateral material testing.* Managed global marketing communications budget. Responsible for reconciliation and executing monthly forecasts.* Supervised, coached and mentored four (4) marketing communications liaisons for all technologies lines. Show less

Troy, Mi

Managed the integration of marketing communications and brand strategies to ensure Ameritech Advertising Services (AAS) business strategies were being met. Partnered with Field Marketing Teams to understand needs of each local market place.* Managed the creative development and execution of television advertising. Managed all aspects of pre-production and post-production.* Ensured effective integration of print and internet applications, services in packaging and in-market… Show more Managed the integration of marketing communications and brand strategies to ensure Ameritech Advertising Services (AAS) business strategies were being met. Partnered with Field Marketing Teams to understand needs of each local market place.* Managed the creative development and execution of television advertising. Managed all aspects of pre-production and post-production.* Ensured effective integration of print and internet applications, services in packaging and in-market promotions.* Served as a consultant to the Corporate Advertising Agency, product managers, field market managers and market relations development managers to assure effective implementation of integrated marketing communications strategies including; market advertising, in-market events, localized direct marketing efforts, local and regional trade shows.* Supervised three (3) assistant managers that were responsible for media planning, media merchandising/barter, special events, trade shows and sponsorship opportunities. Show less

Troy, Mi

Managed a staff of thirteen (13) employees. Responsible for providing creative services to Ameritech Advertising Services (AAS) and its operating subsidiaries. Led the development and monitored implementation of all sales tools utilized by regional sales to maximize revenue growth. Directed strategic efforts with Division/Area Market Managers, Division/Area Sales Managers, Market Relations Managers, Legal, and Senior Management to effectively develop/launch marketplace communications… Show more Managed a staff of thirteen (13) employees. Responsible for providing creative services to Ameritech Advertising Services (AAS) and its operating subsidiaries. Led the development and monitored implementation of all sales tools utilized by regional sales to maximize revenue growth. Directed strategic efforts with Division/Area Market Managers, Division/Area Sales Managers, Market Relations Managers, Legal, and Senior Management to effectively develop/launch marketplace communications programs. Instrumental in directing the AAS Creative Service’s Department with delivering over eight hundred projects annually Show less

Troy, Mi

Developed and executed an $2M advertising budget for a 375,000 member managed care company. Managed all advertising activities within the Advertising and Communications department.* Directed the advertising agency to ensure specific advertising programs were strategically produced and implemented.* Led the creative production and execution for television, radio, print, outdoor and collateral material advertising.* Responsible for and led market research activities.… Show more Developed and executed an $2M advertising budget for a 375,000 member managed care company. Managed all advertising activities within the Advertising and Communications department.* Directed the advertising agency to ensure specific advertising programs were strategically produced and implemented.* Led the creative production and execution for television, radio, print, outdoor and collateral material advertising.* Responsible for and led market research activities. Supervised one (1) research analyst.* Successfully launched a unique integrated animated advertising campaign, raising advertising awareness levels by 100%. The campaign contributed to the addition of 60,000 new members. Show less

Troy, Mi

Directed the development and presentation of client proposals to reinforce value added integrated marketing communications programs tailored to meet client goals, objectives and budgets. Developed marketing communications plans for clients including; collateral literature, media recommendations, video communications, public relations, database management, corporate communications and event marketing.

Developed, implemented and executed advertising and marketing plans for a residential developer. Directed creative development, layout, and printing of collateral material, advertising campaigns, video communications, radio spots, signage, photographic shoots, promotional events and supervised sales model interior design with interior merchandisers.Successfully launched the sales/marketing efforts for four single and multiple family home communities with a combined valuation of $45.5… Show more Developed, implemented and executed advertising and marketing plans for a residential developer. Directed creative development, layout, and printing of collateral material, advertising campaigns, video communications, radio spots, signage, photographic shoots, promotional events and supervised sales model interior design with interior merchandisers.Successfully launched the sales/marketing efforts for four single and multiple family home communities with a combined valuation of $45.5 million. Managed and trained sales personnel. Monitored traffic, sales, market conditions, conducted competitive surveys and on-site sales presentations. Show less

Msa, Business Administraiton

Baa, Merchandising & Design