Kathy Phan Email & Phone Number

New York, Ny, Us

I'm in the business of discovering your restaurant's hidden gem - the Unique Selling Proposition (USP) that sets you apart in a bustling culinary scene. I dive into the intricacies of your sales data, translating the numbers into actional strategies, and making sense of market trends to maximize your growth & profitability.- MARKETING PROGRAM DEVELOPMENT: Create and implement strategic marketing initiatives designed to promote a restaurant's brand, attract new customers, and encourage repeat business. Each program would be custom-tailored to the specific restaurant, taking into account its unique USP, target audience, and business objectives.- NEW SERVICE LINE DEVELOPMENT: Assist restaurant owners in expanding their offerings through new service lines or ways that will boost customer interest & sales.- CONCEPT DEVELOPMENT: Offer comprehensive concept development assistance for both new & existing restaurants, from theme and menu ideation to rebranding strategies aimed at redefining a restaurant's identity & appeal. - RESTAURANT MARKET ANALYSIS & RESEARCH: Conduct thorough market analyses and research for restaurants, providing valuable data & insights about industry trends, customer preferences, and competition to inform strategic decision-making. *If your USP is currently undefined, our research will help identify potential avenues for uniqueness, helping you carve out a niche within the market.

New York, New York, Us

HR Management Group is a boutique consulting firm specializing in establishing and scaling hospitality franchises across the US.I was hired to establish the digital marketing initiatives for two key hospitality restaurants - Hook & Reel Cajun Seafood Bar and Snapback Seafood.- STRATEGY: Establish the end-to-end digital marketing program for the launch of two multi-location restaurants including (consumer research, brand positioning, F&B menu development, social media, print collateral, and paid media).- ANALYTICS: Upheld key company metrics including CPC, customer frequency, and ROAS against program goals.- OPERATIONS: Serve as the lead point of contact for the departments, partnering with cross-functional teams for digital program development and rollouts, for the national and local level.

Advanced Endodontics of NYC is a dental group practice specializing in Endodontics, Oral Surgery and Dental Implant Rehabilitation.I was hired to work collaboratively with Dr. Dayani to support patient volume growth and increase brand awareness within the dental practice.- PLATFORMS: Establish and implement the day-to-day brand communication strategy across multiple messaging platforms, including social media, websites, and email- MEDIA RELATIONS: Develop and coordinate a media relations strategy that aligns with marketing activities and service line initiatives- CONTENT: Draft content for social media, news releases, magazine stories, website, blog posts, and social media- SALESFORCE: Spearhead the implementation of the Salesforce platform to facilitate workflow processes and streamline the communication plan- SCHEDULING: Schedule and release social media messaging, monitoring the effectiveness- BUDGETING: Ensure that activities remain on budget, communicating changes to the doctor

Philadelphia, Pennsylvania, Us

Garces is a Philadelphia-based hospitality group specializing in Latin-Inspired cuisine from the James Beard Award-winning Chef, Jose Garces. I was hired to manage Sales and Marketing for Ortzi, a Basque-inspired Spanish tapas bar & wine restaurant, located in the LUMA Hotel Times Square.- STRATEGY: Developed digital media and social media marketing strategies, elevating brand awareness and client adoption- RESEARCH: Internal thought leader for integrated content campaigns, digital distribution, and brand storytelling- KPIs: Rigorous measurer of digital KPIs, guiding project development and client success across key social media channels- CONTENT MARKETING: Designed content marketing strategies, elevating email open rates- VISUAL DESIGN: Managed creative strategies, promoting a cohesive visual brand experience across online and offline customer touch-points- CRM: Documented client communications in the company's CRM system (Reserve Cloud and Intuit), ensuring accurate and timely information management- SALES PARTNERSHIP: Administered close internal partnerships with sales teams, serving as the subject matter expert (SME)

New York, New York, Us

PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights.I was hired to provide market insights for hospitality and entertainment clients, enabling them to increase brand adoption and industry market share.

Irvine, California, Us

Viant Technology is a leading people-based advertising software company that enables ad buyers to plan, create, execute, and measure their omnichannel digital advertising investments.I was hired to lead account relationships for high-volume clients.- TERRITORY MANAGEMENT: Successfully managed the (8) $1M+ accounts within the retail, entertainment, and consumer goods segments- REVENUE: Generated a consistent YoY increase in account revenue, resulting in new account growth- KEY ACCOUNT MANAGEMENT: Engaged with C-Suite corporate leadership and local territory executives to review revenue performance and establish marketing initiatives- PRODUCT TRAINING: Established and delivered product training to accounts, driving home product benefits and brand competitive value- BUDGETING AND FORECASTING: Oversight of continuous forecasting, budgeting, and key account KPIs- DOCUMENTATION CONTROL: Administered account specifications, contracts, and proposals into the company CRM system (Salesforce)