Kathy Cheng Email and Phone Number
Kathy Cheng work email
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Kathy Cheng personal email
I founded Nexxt Intelligence with 20 years of global market research experience to bring clients the best of both worlds: qualitative and quantitative research.
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Ceo, Inca | Nexxt Intelligence: The Future Of Quant Is QualInca | Nexxt IntelligenceToronto, On, Ca -
Ceo, Inca | Nexxt Intelligence: Deeper Insight, FasterInca | Nexxt Intelligence Nov 2015 - PresentToronto, Ontario, CaAt Nexxt Intelligence, we focus on empowering businesses with improved human understanding they can rely on and act on at speed through our Conversational AI Insight Platform, inca. Improved human understanding entails high quality quantitative data and rich diagnostics at scale. Our innovative conversational survey platform, inca, is built upon: 1) human-centered design following qualitative research principles of engagement, probing and projection.2) purpose-built technology, specifically conversational AI Inca is validated to provide a better participant experience than traditional online survey which leads to better quality data and deep diagnostic feedback from rich verbatim data. Insights are delivered in real time through an intuitive, user-friendly dashboard which provides visualizations of all closed ended questions and uses AI to theme and code the open ended verbatim.
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Contributing MemberStandards Council Of Canada (Scc) Nov 2020 - PresentOttawa, Ontario, CaHelp review, revise, and update standards, including ISO 26362, ISO 20252, and ISO 19731, to ensure they reflect high standards of quality and remain relevant in the technologically evolving research industry. Help represent Canada as one of the 20+ countries on ISO/TC 225 and ensure Canadian marketing, opinion, and social research interests are fairly represented in the global arena. https://committee.iso.org/sites/tc225/home/about.html -
Vice President, Cultural MarketsEnvironics Research Group May 2008 - Nov 2015Toronto, Ontario, CaLed the Cultural Research Practice and helped businesses and organizations plan for growth in the increasingly multicultural and globalized Canada. She co-authored "Migration Nation: A Practical Guide to Doing Business in Globalized Canada", the first and only book that helps organizations plan for growth and relevance in the increasingly multicultural Canada.Designed and executed diverse qualitative projects - focus groups, ethnographic interviews, shop-alongs and various online studies - involving multicultural consumers in Canada, as well as pre-arrivals in key immigration source countries such as China and India. -
LecturerUniversity Of Toronto Oct 2014 - Oct 2015Toronto, Ontario, CaOn transcultural competencies and how to help emerging market brands go global -
Associate Vice PresidentIpsos Jul 2005 - Apr 2008Paris, FrCreated and led Multicultural Research Practice at Ipsos Canada. Managed and conducted qualitative and quantitative research with multicultural consumers and new Canadians for clients from various industries, including financial services, telecommunications, CPG and non-profit sectors. She also created and managed syndicated studies such as “Financial Services among New Canadians” (2006) and “Chinese Canadian Media Monitor” (2007). The “Financial Services among New Canadians” study has been the industry’s benchmark and most widely subscribed to syndicated research of newcomers to Canada. -
Senior Research AnalystWarrillow & Co. Sep 2002 - Jul 2005Toronto, On, CaConducted qualitative and quantitative B2B research for clients in financial services and telecommunications. -
Senior Research ExecutiveNielsen 1998 - 2001New York, Ny, UsTravelled extensively, conducting qualitative research to help multinational companies understand the Chinese context and grow their presence in that dynamic emerging market.
Kathy Cheng Skills
Kathy Cheng Education Details
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Mit Sloan School Of ManagementInnovation Of Products And Services: Mit'S Approach To Design Thinking -
Fudan UniversityEnglish Literature And Cross Cultural Communication
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华东师大二附中Highschool
Frequently Asked Questions about Kathy Cheng
What company does Kathy Cheng work for?
Kathy Cheng works for Inca | Nexxt Intelligence
What is Kathy Cheng's role at the current company?
Kathy Cheng's current role is CEO, inca | Nexxt Intelligence: The Future of Quant is Qual.
What is Kathy Cheng's email address?
Kathy Cheng's email address is ka****@****nics.ca
What schools did Kathy Cheng attend?
Kathy Cheng attended Mit Sloan School Of Management, Fudan University, 华东师大二附中.
What skills is Kathy Cheng known for?
Kathy Cheng has skills like Quantitative Research, Customer Insight, Segmentation, Marketing Research, Focus Groups, Questionnaire Design, Market Research, Advertising Research, Survey Design, Qualitative Research, Consumer Behaviour, Research.
Who are Kathy Cheng's colleagues?
Kathy Cheng's colleagues are Salisa Jatuweerapong, Mary Beth Barbour, Ashish Sharma, Santosh Kolagati, Jiahua (Fiona) Pan, Suyash S., Shawn (Yuxiao) Sun.
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