Kathy Cheng Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Ca

At Nexxt Intelligence, we focus on empowering businesses with improved human understanding they can rely on and act on at speed through our Conversational AI Insight Platform, inca. Improved human understanding entails high quality quantitative data and rich diagnostics at scale. Our innovative conversational survey platform, inca, is built upon: 1) human-centered design following qualitative research principles of engagement, probing and projection.2) purpose-built technology, specifically conversational AI Inca is validated to provide a better participant experience than traditional online survey which leads to better quality data and deep diagnostic feedback from rich verbatim data. Insights are delivered in real time through an intuitive, user-friendly dashboard which provides visualizations of all closed ended questions and uses AI to theme and code the open ended verbatim.

Ottawa, Ontario, Ca

Help review, revise, and update standards, including ISO 26362, ISO 20252, and ISO 19731, to ensure they reflect high standards of quality and remain relevant in the technologically evolving research industry. Help represent Canada as one of the 20+ countries on ISO/TC 225 and ensure Canadian marketing, opinion, and social research interests are fairly represented in the global arena. https://committee.iso.org/sites/tc225/home/about.html

Toronto, Ontario, Ca

Led the Cultural Research Practice and helped businesses and organizations plan for growth in the increasingly multicultural and globalized Canada. She co-authored "Migration Nation: A Practical Guide to Doing Business in Globalized Canada", the first and only book that helps organizations plan for growth and relevance in the increasingly multicultural Canada.Designed and executed diverse qualitative projects - focus groups, ethnographic interviews, shop-alongs and various online studies - involving multicultural consumers in Canada, as well as pre-arrivals in key immigration source countries such as China and India.

Toronto, Ontario, Ca

On transcultural competencies and how to help emerging market brands go global

Paris, Fr

Created and led Multicultural Research Practice at Ipsos Canada. Managed and conducted qualitative and quantitative research with multicultural consumers and new Canadians for clients from various industries, including financial services, telecommunications, CPG and non-profit sectors. She also created and managed syndicated studies such as “Financial Services among New Canadians” (2006) and “Chinese Canadian Media Monitor” (2007). The “Financial Services among New Canadians” study has been the industry’s benchmark and most widely subscribed to syndicated research of newcomers to Canada.

Toronto, On, Ca

Conducted qualitative and quantitative B2B research for clients in financial services and telecommunications.

New York, Ny, Us

Travelled extensively, conducting qualitative research to help multinational companies understand the Chinese context and grow their presence in that dynamic emerging market.

Innovation Of Products And Services: Mit'S Approach To Design Thinking

Master Of Arts (M.A.), English Literature And Cross Cultural Communication

Highschool