Kathy Kirk Email and Phone Number

Bringing hope and literacy to our community by sharing God’s love and by equipping individuals to overcome their unique challenges. Learn more at https://literacyandhope.org

•Author and self published – Faith, the First Step to Financial Freedom, Let’s Talk About Salvation and Jesus our Savior and Friend

More than 20 years of marketing expertise with a diverse group of clients in the product and service industry. Market planning and new product launch experience with Fortune 500 companies as well as start-ups, exceptional problem-solving skills, aggressively identifying opportunities to improve customer relations, and successfully written website copy to draw awareness and meet the needs of customers.

I help parents manage their most important resource – their children. I have been gifted with a passion to help people grow spiritually through teaching, coaching and writing. I have channeled this gift to develop resources that educate, equip, and empower parents to be intentional in their children’s spiritual development.•Responsible for development and execution of the marketing plan. This includes product development, Advertising and promotion and sales. Since the inception, we have launched, two books, a Sunday school curriculum, Parenting Newsletter for Christian Schools and Churches, a Building Godly Family one day workshop and an informational website(www.MyChildsHeart.org). •In addition, to developing programs that are approved by our 5 panel board, I am also responsible for raising capital for our not-for-profit ministry. This has been accomplished through or Professional Live Event in which I was able to get 3 NSA professional speakers to do keynotes for free to the ministry. This raised the ministry $3,000. We have also received grants from local resources along with revenue from our products.

Product Manager•Responsible for product develop and planning of two key products, Fit and Trim and Cat Chow. This included managing consumer research which gathered and prioritized product and customer requirements, developing the product’s marketing plan while keeping in line with the overall company’s goals, and working closely with production, sales, advertising and support to ensure revenue and customer satisfaction goals are met. •Developed the first Fit and Trim dog food website, customer trial test and commercial which increased awareness and sales•Instrumental in restructuring and repositioning the Cat Chow product line•Launched the first Cat Chow Website mentoring program which created awareness and loyaltyAssistant Product Manager/Marketing Assistant•Manage volume and profit for eight accounts, including Target, Food Lion, Albertsons and Safeway•Conducting first Major Market Research study for Private Label Pet Food•Worked with Research and Development to develop a new line of cat and dog treats•Launched new products for seven top Grocery Accounts •Developed, managed and executed Safeway’s Super Premium Consumer Promotion Plan to increase awareness and continuity. The programs consisted of various toy in-packs, puppy training booklets on-packs, IRCs and coupons•Initiated a restage of Targets Super Premium Pet Food by changing packaging to reflect super premium packaging, by developing POS material that communicates benefits of product and by developing a promotional plan to create awareness and generate trial•Put together a multi-functional team to analyze packaging design process and implemented changes that will guarantee customer satisfaction•Responsible for the management and development of one person•Reduced production inefficiencies by eliminating control labels used for small volume accounts

•Assisted Marketing with managing coupons budget of $72MM•Assisted management with managing Brand Contribution by identifying coupon favorability•Assisted Marketing with identifying regions with favorable ROI•Provided financial support to four corporate departments and two sales group•Forecasted each departments expenses

Financial Analyst, Marketing Finance•Provided financial analysis support for Bologna, Lean Meats which had sales totaling $563MM•Developed and analyzed volume trends and consumer promotions to assist Marketing in planning•Forecasted revenues for categories based on historical data and future insights•Provided new product introduction support to Marketing by indicating financial implications, developing revenue and pricing scenarios and by constructing P&Ls•Analyzed monthly Consumer Promotion Budget and communicated to Marketing coupon events with redemption over or under budgetPre-Management Trainee•One of eight people selected from colleges around the world each year to participate in this prestigious program. During this one year program, each participant spends 1-2 months in each key area of the company. After the program, each participant is placed in their degreed area or preferred area. •Developed an efficient tracking and reporting system for (COBRA) recipients which eliminated manual record keeping, excessive paper files and redundancy•Assisted with the category analysis of Claussen Pickles for Marketing Plans•Supervised production line for one month and sales training for two weeks