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Hello! I'm the CEO of Pacers Running, an award-winning running specialty retailer and events production company in the greater Washington DC region. 🏃♀️In my role, I'm responsible for strategy, brand and marketing, events, and administration.I am an "SGB 40 Under 40" recipient and was named 2019 Best Straight Ally by the Washington Blade, a national LGBTQ+ news organization. I serve on the board of the Running Industry Diversity Coalition and am former president of the Running Industry Association. I am a co-founder of empowerun, a women’s industry networking and leadership event.runpacers.com // @runpacers // #ForEveryRun
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Chief Executive OfficerPacers Running Mar 2015 - PresentArlington, Va, UsChief strategist responsible for long range planning and execution of high level strategic initiatives. Responsible for organizational strategy that has increased headcount by 70% and company growth that has resulted in a 24% CAGR since installation as CEO.Chief creative overseeing all branding and integrated marketing efforts of our collective companies and execution of multi-channel and socially responsible programming and campaigns.Chief financial responsible for financial planning and management and overhauled internal accounting systems in 2016 and ERP in 2022. Oversee multi-million dollar budgeting and forecasting with focus on maximizing profitability and long-term sustainability while supporting company vision. Manage accounting team, legal and administration, and banking and investor relationships.Negotiate expansion of retail and events footprint. Responsible for site selection and analysis, financing, marketing, and lease negotiations. Manage and cultivate municipality relationships in over seven jurisdictions and countless agencies ranging from event approvals and permitting to zoning to lobbying for business interests. Frequent speaker and interviewee on varied topics including the role of placemaking in the retail real estate landscape, marketing running to multiple generations, and impact of regulation on small business.Considered a top influencer and innovator in the run specialty industry and am frequently quoted in industry publications and serve as both moderator and panelist at countless industry events.Led several acquisition efforts including acquisition of New Jersey Marathon & Half-Marathon from LifeTime Fitness.Manage high level events for key clients with fundraising goals in excess of $4,000,000/year.Knowledgeable in multi-generational family business management and transitions. -
Executive Vice PresidentPacers Running Jun 2002 - Mar 2015Arlington, Va, UsKathy Dalby, Pacers' Executive Vice President (EVP), is responsible for optimizing the relationship between all channels of the business. With her team, she develops from concept through implementation the marketing and branding of Pacers initiatives, programs, and assets. She also identifies, cultivates, and executes strategic partnerships, both endemic and non-endemic, that help drive Pacers’ positive reputation, retail sales, event participation, and community and industry relations. She ensures professional and consistent messaging by directing all external communication including electronic media and print. She oversees all communication with the media and the public as well as conducting government relations. She also serves as the liaison between Pacers Events and Pacers Running Stores.
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Managing PartnerPacers Events Llc Apr 2006 - PresentKathy is the Founder and Managing Partner of Pacers Events. She holds a Masters of Public Health from George Washington University and has over 20 years of experience in running specialty and event management. Since the company's inception, Kathy has developed and executed over a dozen new race concepts and has built a successful model of integrated retail, events, and training to maximize profitability and customer loyalty across all channels. Her approach and expertise has made her a recognized industry leader where she frequently serves on panels and various industry boards. Through her leadership, Pacers Events experienced aggressive growth in 2012 through the acquisition of DC's largest road race management company and running news publisher, resulting in the creation of one of the Mid-Atlantic's largest and most prestigious road race management companies.Pacers Events, operating under the Pacers Running brand, has a portfolio that includes 12 owned events with over 50,000 registrants a year, several high profile client races, the former RunWashington Timing (now extension of Pacers Running brand), the area's largest race timing and scoring agency, and RunWashington, the DC area's most trusted source for running news and promotion. Kathy served as the Race Director for the Nike Women's Half Marathon - DC and the .US USATF National Road Racing Championships.Pacers Events also owns the Novo Nordisk New Jersey Marathon & Half Marathon, celebrating its 20th year in 2015.
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Board MemberRunning Industry Diversity Coalition Dec 2022 - Present -
StatisticianD.C. United May 2017 - PresentWashington, District Of Columbia, Us -
Soccer RefereeU.S. Soccer Federation Jan 2022 - Jan 2023Chicago, Illinois, UsHung up my whistle although proud I tried something new. -
PresidentRunning Industry Association Jan 2021 - Jan 2022Carlsbad, Ca, UsServed as the Board President for the Running Industry Association, the trade organization for the run specialty industry. During term, led board in three year strategic planning and vision setting, strengthened partnerships with key stakeholders, and launched the industry’s only channel-specific benchmarking program, Cadence, in coordination with Upper Quadrant. -
PublisherRunwashington Jan 2012 - Jan 2021RunWashington is the area's most trusted source for running news, race calendars, and results. Portfolio includes: print magazine, web, and electronic newsletters.
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PartnerRunwashington Timing Jun 2013 - Jun 2015RunWashington Timing is the metro Washington DC area's largest timing and scoring company, timing over 125,000 participants each year.The principals of RunWashington Timing have over 30 years of experience in race timing and scoring and are industry leaders in timing and scoring, registration, race management, and technology integration.In 2016 RunWashington Timing was acquired by Pacers Events LLC.
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Health Care Policy AnalystPatton Boggs Apr 2005 - Apr 2006Cleveland, Ohio, Us -
Fda ParalegalVenable Llp 2002 - 2005Washington, Dc, Us -
ManagerAsae: The Center For Association Leadership Jun 2000 - Jun 2002Washington, Dc, Us -
Sales AssociateVillage Runner Jun 1996 - May 2000Where it all began.
Kathy Dalby Skills
Kathy Dalby Education Details
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Michigan State UniversityPolitical Theory And Constitutional Democracy -
The George Washington University School Of Medicine And Health SciencesHealth Policy
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Babson College000 Small Businesses National Cohort
Frequently Asked Questions about Kathy Dalby
What company does Kathy Dalby work for?
Kathy Dalby works for Pacers Running
What is Kathy Dalby's role at the current company?
Kathy Dalby's current role is CEO/Partner at Pacers Running.
What is Kathy Dalby's email address?
Kathy Dalby's email address is kd****@****cer.com
What is Kathy Dalby's direct phone number?
Kathy Dalby's direct phone number is +170324*****
What schools did Kathy Dalby attend?
Kathy Dalby attended Michigan State University, The George Washington University School Of Medicine And Health Sciences, Babson College.
What skills is Kathy Dalby known for?
Kathy Dalby has skills like Event Management, Marketing, Event Planning, Sports Marketing, Social Media Marketing, Integrated Marketing, Social Media, Public Speaking, Leadership, Retail, Newsletters, Marketing Strategy.
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