Kathy Hoff Email & Phone Number

Cleveland, Oh, Us

Cleveland, Ohio, United States

In my most recent role as Manager, Graduate & Professional Enrollment Marketing:I'm responsible for leading the development and implementation of digital advertising and marketing on platforms such as Google, LinkedIn, and Facebook aimed at increasing leads and applications for graduate programs. I'm tasked with leading and coaching team members and online program management partners to create compelling content for digital media to drive high volume of consumer engagement. I monitor performance metrics and budgets for continuous process and performance improvement. I analyze market trends and competitor analytics to identify areas for implementing strategic initiatives.Below listed are my key accomplishments within this role:> Grew social media leads by 115% YoY by executing effective strategies.> Spearheaded 150 social media campaigns for achieving optimum outcomes.> Increased number of applications for assigned graduate portfolios by enhancing University's branding in market.

Greater Cleveland

Morningview Social is a social media consultancy and management firm designed for people who want to grow their personal brand. Whether you are an actor who wants to make a strong impression or a film or brand that needs guidance and marketing expertise, we are here for you. I have provided social media consulting for actors and feature films including, "Feral State".

Fairfax, Va

During this tenure,Along with many other tasks, I developed and executed strategic social media and digital initiatives across university-level channels. I created marketing content calendar, while controlling digital components of cross-functional teams. One of my key assignments in this role was to lead pandemic social media response campaign during COVID-19 pandemic to ensure dissemination of same messaging across 1k+ social media outlets. I executed cross-campus social media strategy by aligning units with cohesive messaging and branding campaigns. I briefed executive council and senior leaders on KPIs for ensuring seamless workflow.Highlights of my contributions include:> Improved university's web and social media presence in collaboration with analytics team.> Identified and activated brand ambassadors across university and high-profile alumni by steering social media brand ambassador program.> Enhanced engagement through internal channels by 47% and undergraduate enrollment by 18% by devising and implementing emerging mobile and digital media plans.

Washington D.C. Metro Area

In my previous role of Marketing & Communications Manager:I ensured proper allocation of resources by managing budget for 40+ academic programs, summer school, special programs, and professional non-credit certificates. I managed social media, marketing communications, and digital media campaigns, while ensuring compliance with university standards. I developed cohesive strategy for 60 social media sites within School of Continuing Studies.My top achievements within this role are following:> Increased first-day registrations by 127% through effective marketing strategies.> Augmented number of Facebook likes from 47 to 545 in first year and 4,801 likes in second year by designing and implementing 1st school-wide social media student ambassador program for high school students.> Reduced student departures by 25% by developing "Know Jack" campaign and raising summer courses' awareness.> Secured 675 new student enrollments and generated 6,500+ social media impressions by directing social media tactics for SCS Furloughed Employee Program.> Optimized revenue and enrollment goals by 17% annually by building awareness and interest in Professional Education programs through comprehensive SMS and CRM strategy.

Washington D.C. Metro Area

As a chapter of the American Advertising Federation (AAF), the DC Ad Club promotes integrity and excellence in advertising through professional development seminars, recognizes industry leaders and outstanding work, and serves as the leading networking venue for the industry.The DC Ad Club membership represents all segments of the industry--clients, agencies, production companies and the media.

Washington D.C. Metro Area

> As a member of the Marketing Operations team, led and strategized with many cross-functional teams to develop and implement promotional strategies for the North American retail channel.> Spearheaded all marketing operations efforts for the largest internally-managed creative refresh in Rosetta Stone's history, which effectively supported a major product launch at the 180 retail locations nationwide from July through November 2010.> Collaborated with district-level store management and executive leadership to create effective marketing strategies and retail merchandising solutions for all locations in shopping malls and airports throughout North America.

Washington D.C. Metro Area

Led a team of brand strategists and marketers in the development of a brand strategy, key messaging points, and competitive market analysis for our client, the National Crime Prevention Council (pro-bono).

Portland, Maine Area; Washington, D.C. Metro Area

> Successfully steered all aspects of strategic brand activation and marketing efforts for a varied client base, including Verizon Communications, Discovery Communications, and McCormick & Co.> Developed and implemented innovative, traditional, and referral-based promotional campaigns to achieve and maintain continually increasing revenues> Supervised and directed 20 staff members

Washington D.C. Metro Area

> Expertly crafted and employed advertising strategies designed to support recruitment and retention initiatives for the Army National Guard; directed and contributed to the revitalization of more than 100 storefront recruitment centers> Established Nebraska’s state-specific marketing program, the first in the nation and a model for other states; created highly effective advertising campaigns for major events, including the Lincoln National Guard Marathon & Half-Marathon > Researched, identified, and coordinated sponsorship opportunities that directly generated leads and enlistments

Washington D.C. Metro Area

> Effectively developed and realized major, multi-million dollar projects for top-tier clients, including many Fortune 500 companies; managed innovative campaigns for clients, including the Mexico Tourism Board, Bacardi, AOL, Alizé de France, Miller Brewing Company, US Airways, and Washington Post/Newsweek Interactive> Directed marketing strategies from proposal and conception stage through completion, coordinated all logistical activities, hired and trained field teams, and managed budgets> Achieved impressive rates of penetration and awareness by executing an eight-week mobile tour for the Mexican government; connected with more than 400,000 consumers in 20 North American markets, with 8,000 individuals reporting plans to travel to Mexico within a year, based on the promotionClients included: Kobrand, Bacardi, Miller Brewing Company, US Airways

Cleveland/Akron, Ohio Area; Washington, D.C. Metro Area

> Designed and instituted a large-scale tactical approach to promoting Six Flags in the Washington, D.C. metropolitan area; identified, created, and utilized multi-media advertising opportunities and special events to significantly expand market share> In addition to a $700,000 print advertising budget, coordinated major events, including “Best of Maryland” two-day park festival drawing a 10% attendance increase over the previous year; launched the first mobile street promotions team that gained 5,000 new park guests> Managed all department activity, including 10-member Summer Intern Team; worked closely with the in-house Public Relations Department, authored and disseminated advertising copy, press releases, and website updates; directed radio advertising campaigns; collaborated with vendors to develop park map and brochures and negotiated contracts

Bsba, International Business

Activities and Societies: Kappa Kappa Psi International Business Association University of Akron Marching Band

Master Of Science - Ms, Data Marketing Communications