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Kathy Hoff Email & Phone Number
Digital Marketing Manager
at
Case Western Reserve University
LinkedIn matched
3 data sources
Profile completeness 86%
Current company
Role
Digital Marketing Manager
Location
Greater Cleveland, United States, United States
Who is Kathy Hoff? Overview
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Quick answer
Kathy Hoff is listed as Digital Marketing Manager at Case Western Reserve University, based in Greater Cleveland, United States, United States. AeroLeads shows a matched LinkedIn profile for Kathy Hoff.
Kathy Hoff previously worked as Marketing Manager at Case Western Reserve University and Owner / Consultant at Morningview Social. Kathy Hoff holds Bsba, International Business from The University Of Akron.
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Case Western Reserve University
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Profile bio
About Kathy Hoff
As a senior-level marketing professional with over 15 years of experience, I have a passion for creating and executing data-driven strategies that deliver results and enhance brand awareness. I have worked with diverse organizations, from Fortune 500 companies to non-profits, higher education, and governments, developing impactful marketing campaigns that increase customer engagement, lead generation, and enrollment.Currently, I am the Marketing Manager at Case Western Reserve University, where I lead the digital advertising and marketing for graduate programs. I have successfully increased leads and applications by 115% and 55% year on year, respectively, by leveraging targeted campaigns, content marketing, and social media. I also monitor performance metrics and budgets, analyze market trends and competitor analytics, and coach team members and online program management partners. Additionally, I have provided social media consulting for actors and feature films, demonstrating my versatility and creativity in the field of marketing.
Current workplace
Kathy Hoff's current company
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12 roles · 26 years
Kathy Hoff work experience
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Marketing Manager
CurrentIn my most recent role as Manager, Graduate & Professional Enrollment Marketing:I'm responsible for leading the development and implementation of digital advertising and marketing on platforms such as Google, LinkedIn, and Facebook aimed at increasing leads and applications for graduate programs. I'm tasked with leading and coaching team members and online.
Aug 2021 - Present
Owner / Consultant
CurrentMorningview Social is a social media consultancy and management firm designed for people who want to grow their personal brand. Whether you are an actor who wants to make a strong impression or a film or brand that needs guidance and marketing expertise, we are here for you. I have provided social media consulting for actors and feature films including.
Oct 2020 - Present
Social Media Manager
During this tenure,Along with many other tasks, I developed and executed strategic social media and digital initiatives across university-level channels. I created marketing content calendar, while controlling digital components of cross-functional teams. One of my key assignments in this role was to lead pandemic social media response campaign during.
Oct 2014 - Oct 2020
Marketing & Communications Manager
In my previous role of Marketing & Communications Manager:I ensured proper allocation of resources by managing budget for 40+ academic programs, summer school, special programs, and professional non-credit certificates. I managed social media, marketing communications, and digital media campaigns, while ensuring compliance with university standards. I.
Mar 2011 - Oct 2014
Board Member - 2011
As a chapter of the American Advertising Federation (AAF), the DC Ad Club promotes integrity and excellence in advertising through professional development seminars, recognizes industry leaders and outstanding work, and serves as the leading networking venue for the industry.The DC Ad Club membership represents all segments of the industry--clients.
Jan 2011 - Dec 2011
Marketing Manager
> As a member of the Marketing Operations team, led and strategized with many cross-functional teams to develop and implement promotional strategies for the North American retail channel.> Spearheaded all marketing operations efforts for the largest internally-managed creative refresh in Rosetta Stone's history, which effectively supported a major product.
Jun 2010 - Feb 2011
Brand & Project Manager
Led a team of brand strategists and marketers in the development of a brand strategy, key messaging points, and competitive market analysis for our client, the National Crime Prevention Council (pro-bono).
May 2009 - Jun 2010
Manager, Client Services
> Successfully steered all aspects of strategic brand activation and marketing efforts for a varied client base, including Verizon Communications, Discovery Communications, and McCormick & Co.> Developed and implemented innovative, traditional, and referral-based promotional campaigns to achieve and maintain continually increasing revenues> Supervised and.
Mar 2007 - Jun 2008
Account Executive
> Expertly crafted and employed advertising strategies designed to support recruitment and retention initiatives for the Army National Guard; directed and contributed to the revitalization of more than 100 storefront recruitment centers> Established Nebraska’s state-specific marketing program, the first in the nation and a model for other states; created.
Nov 2005 - Feb 2007
Account Coordinator
> Effectively developed and realized major, multi-million dollar projects for top-tier clients, including many Fortune 500 companies; managed innovative campaigns for clients, including the Mexico Tourism Board, Bacardi, AOL, Alizé de France, Miller Brewing Company, US Airways, and Washington Post/Newsweek Interactive> Directed marketing strategies from.
Dec 2003 - Nov 2005
Marketing Coordinator
> Designed and instituted a large-scale tactical approach to promoting Six Flags in the Washington, D.C. metropolitan area; identified, created, and utilized multi-media advertising opportunities and special events to significantly expand market share> In addition to a $700,000 print advertising budget, coordinated major events, including “Best of.
2000 - 2003
~3 yrs
2 education records
Kathy Hoff education
Bsba, International Business
Master Of Science - Ms, Data Marketing Communications
FAQ
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What company does Kathy Hoff work for?
Kathy Hoff works for Case Western Reserve University.
What is Kathy Hoff's role at Case Western Reserve University?
Kathy Hoff is listed as Digital Marketing Manager at Case Western Reserve University.
Where is Kathy Hoff based?
Kathy Hoff is based in Greater Cleveland, United States, United States while working with Case Western Reserve University.
What companies has Kathy Hoff worked for?
Kathy Hoff has worked for Case Western Reserve University, Morningview Social, George Mason University, Georgetown University, and Ad Club Of Metropolitan Washington.
How can I contact Kathy Hoff?
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What schools did Kathy Hoff attend?
Kathy Hoff holds Bsba, International Business from The University Of Akron.
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