An Event Marketing professional with proven success in launching and producing large-scale, revenue-based, global customer and partner conferences. With a passionate vision and a strategy-led approach, Kathy launched Cisco’s flagship customer conference brands; the Cisco Live and Cisco Connect global event portfolio. Transforming and growing the Cisco Live from 7,000 to 40,000 in-person attendees with hybrid, on-demand, and digital broadcast extensions attracting 10M+ global viewers. Designing an “event within the event” model, Kathy has also developed and integrated successful events for key target audiences: CIO’s, IT Leaders, Women in IT. Kathy is recognized as an industry best practice creator; leading world-class teams in all event marketing functions including event strategy & measurement, new market program development, exhibit and sponsorship innovation, direct marketing, social media, web, audience acquisition, large-scale event production, operational excellence, digital/hybrid engagement, and event technology integration. Her key strength is in inspiring and building strong, highly motivated teams with strategic vision and the ability to create and execute programs with the highest standards. The result has been tremendous, measurable increases in customer loyalty and sales impact, while serving as a strategic platform for Cisco’s announcements and brand awareness combined with record customer and partner event satisfaction and value scores. Kathy and her team have been recognized with numerous industry awards including the highest honor, Event Marketer’s 2011 Grand EX Award and supporting Ex Awards. The team’s continued innovation and success has been featured in many magazine articles and cover features throughout the years. During the most challenging time in our industries history, during the global pandemic, the Cisco Live team was honored with the following 2020/2021 awards:2020Best Pandemic-Era Pivot Virtual Event (Ex Award, Event Marketer)Best Virtual Event (Gold Award, Experience Design & Technology Awards)Best Pandemic-Era Pivot Experience (Gold Award, Experience Design & Technology Awards)The History Maker Award (Rain Focus Insight Innovation Award)Best Twitter and Blog Campaign (PR News Social 2020 Shake-Up Awards)2021Best Multi-Day Virtual Event, (BizBash)Best Virtual Event, Judges Choice Award (Exhibitor Magazine)Best Social Media Campaign (PR Daily)