Kathy Drury

Kathy Drury Email and Phone Number

CMO-OnLoan | Consultant | Brand & Retail Marketing Expert @ CMO-OnLoan
Kathy Drury's Location
Dayton Metropolitan Area, United States
About Kathy Drury

Providing Chief Marketing Officer (CMO) expertise on a consultative basis.

Kathy Drury's Current Company Details
CMO-OnLoan

Cmo-Onloan

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CMO-OnLoan | Consultant | Brand & Retail Marketing Expert
Kathy Drury Work Experience Details
  • Cmo-Onloan
    Consultant
    Cmo-Onloan Jun 2018 - Present
    Dayton/Cincinnati Area
    Our goal is to help mid-market companies grow their business by helping them better understand their strengths in the market, exploring ways to reach more customers, and figuring out how to knock each customers' socks off.We offer a variety of services, each tailored to your specific need. These include differentiation strategy development, growth strategy development, and go-to-market planning.
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  • Lenscrafters
    Vice President Marketing
    Lenscrafters Mar 2015 - Dec 2017
    Lenscrafters, Mason, Ohio
    Reversed 6 year decline of customer count and traffic in $2B optical business by re-positioning the brand and transforming marketing Delivered 10 consecutive quarters of positive ROI growth on a flat budget by optimizing media mix and improving messaging effectiveness. Managed $90MM budget and team of 25
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  • Lenscrafters
    Vice President, Segmentation & Crm
    Lenscrafters 2008 - 2014
    Mason, Oh
    Increased sales, reduced purchase cycle and increased CRM effectiveness by transforming customer relationship management (CRM) strategy to segmented, predictive, multi-channel approachBuilt and executed first ever, cross functional, attitudinal segmentation that identified a clear and actionable target for the businessManaged budget of $25MM and lead team of 8
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  • Sunglass Hut
    Vice President Marketing
    Sunglass Hut 2005 - 2007
    Mason, Oh
    Drove 3 year total sales and OI growth of +38% and comp sales growth of +27% by re-positioning mature, 50% market share brand in the $1B premium sunglass marketManaged budget of $15MM and team of 4
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  • Luxottica
    Senior Director Strategy
    Luxottica 2003 - 2005
    Mason, Oh
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  • Luxottica
    Media Director
    Luxottica 2002 - 2003
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  • Luxottica
    Marketing Director
    Luxottica 2000 - 2002
    Mason, Oh
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Kathy Drury Education Details

Frequently Asked Questions about Kathy Drury

What company does Kathy Drury work for?

Kathy Drury works for Cmo-Onloan

What is Kathy Drury's role at the current company?

Kathy Drury's current role is CMO-OnLoan | Consultant | Brand & Retail Marketing Expert.

What schools did Kathy Drury attend?

Kathy Drury attended University Of Tennessee, Knoxville, Wright State University.

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