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Kathy Drury is listed as Consultant at CMO-OnLoan, based in Dayton Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Kathy Drury.
Kathy Drury previously worked as Vice President Marketing at Lenscrafters and Vice President, Segmentation & CRM at Lenscrafters. Kathy Drury holds Bachelor'S Degree, Business, Management, Marketing, And Related Support Services from University Of Tennessee, Knoxville.
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Providing Chief Marketing Officer (CMO) expertise on a consultative basis.
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Dayton/Cincinnati Area
Our goal is to help mid-market companies grow their business by helping them better understand their strengths in the market, exploring ways to reach more customers, and figuring out how to knock each customers' socks off.We offer a variety of services, each tailored to your specific need. These include differentiation strategy development, growth strategy development, and go-to-market planning.
Lenscrafters, Mason, Ohio
Reversed 6 year decline of customer count and traffic in $2B optical business by re-positioning the brand and transforming marketing Delivered 10 consecutive quarters of positive ROI growth on a flat budget by optimizing media mix and improving messaging effectiveness. Managed $90MM budget and team of 25
Mason, Oh
Increased sales, reduced purchase cycle and increased CRM effectiveness by transforming customer relationship management (CRM) strategy to segmented, predictive, multi-channel approachBuilt and executed first ever, cross functional, attitudinal segmentation that identified a clear and actionable target for the businessManaged budget of $25MM and lead team of 8
Mason, Oh
Drove 3 year total sales and OI growth of +38% and comp sales growth of +27% by re-positioning mature, 50% market share brand in the $1B premium sunglass marketManaged budget of $15MM and team of 4
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Kathy Drury works for CMO-OnLoan.
Kathy Drury is listed as Consultant at CMO-OnLoan.
Kathy Drury is based in Dayton Metropolitan Area, United States while working with CMO-OnLoan.
Kathy Drury has worked for Cmo-Onloan, Lenscrafters, Sunglass Hut, and Luxottica.
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Kathy Drury holds Bachelor'S Degree, Business, Management, Marketing, And Related Support Services from University Of Tennessee, Knoxville.
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