Kathy Estock Email & Phone Number

Madison, Wi, Us

Madison, Wisconsin Area

Responsible for writing, editing and producing operational communications. Work closely with senior management and project teams to set communication strategies. Build the brand, creating a unique and consistent voice.Direct communications from inception to completion, employing best practices to enable a positive user journey. Specialize in digital communications and testing to deliver high response rates and superior customer service.Serve as liaison with multiple areas to ensure all communication needs are met. Negotiate and obtain consensus when objectives differ.Work closely with compliance and legal departments to adhere to regulatory requirements. Serve as a compliance liaison for operations and other staff.Coach client services staff on how to respond to difficult client questions, ensuring accuracy while portraying a positive company image.Accountable for developing new processes for this new role, including an easy way to keep staff informed of all communications.

Madison, Wisconsin Area

Responsible for writing and editing web content, digital ads, and video scripts for cunamutual.com. Also write and edit marketing emails for our business-to-business areas, directing the design from inception to completion.Involved in competitor analysis, web best practices, web design and user experience to help create a best-in-class website for cunamutual.com.Accountable for developing new processes and developing this new role within the company.

Madison, Wi

Accountable for creating and executing multi-channel campaigns for Auto, Life, and Accidental Death and Dismemberment insurance. Direct marketing alone totals over 160 million pieces mailed each year. Successful projects have generated additional revenue totaling more than $9 million annually.Present strategy ideas, project plans, and creative concepts to business leaders to support sales goals and objectives. Provide rationale and overcome objections.Assist with managing department staff, assigning the workload, supervising staff, resolving issues, interviewing and training new employees, and providing input to manager; maintain confidentiality at all times.Routinely identify process improvements to streamline work and improve efficiency.

Madison, Wi

Responsible for all facets of marketing communications: writing, editing, coordination of layout and design, printing, distribution, and results review. Projects include: direct mail, print ads, web ads, web page copy and design, link logic, online applications, posters, brochures, seminar materials, statement inserts, drive-up envelopes, letters, press releases, booth materials, billboards, radio ads, and video copy.Responsible for planning campaigns and identifying media outlets to effectively promote services. Help manage the company’s $1.2 million marketing budget. Regularly communicate with executive management team to ensure company communication objectives are met.Help manage the department, directing the workflow and supervising projects and staff. Responsible for assigning projects and helping staff learn new and better ways to accomplish goals. Worked hand-in-hand with manager to create a high performance team. Maintained confidentiality at all times.

Middleton, Wi

Managed, wrote and edited monthly publications that included feature stories, new products, and educational articles. Selected, researched, and wrote marketing communications, sales materials, and direct mail pieces. Managed print and production schedules; maintained database of forms for compliance and retention purposes. Worked with senior management to ensure communication messages were on target and timely.Supervised department staff, delegated assignments, and conducted performance reviews. Interviewed and trained new team members. Managed the department budget to ensure print costs were within budget and with quality. Identified and implemented process improvements. Maintained confidentiality at all times.

Middleton, Wi

Wrote monthly articles and daily communications, which communicated operational efficiencies, critical compliance details, fraud prevention techniques and other educational topics. Wrote and published company press releases. Interviewed industry and inhouse experts to support documentation, ensure accuracy, and validate all information before publication.Worked closely with internal departments and print vendors to meet strict distribution deadlines. Created forms retention logic and trained staff on new process. Helped create and manage the department budget.Supervised team members and delegated workload. Interviewed and mentored new writers, helping them gain expertise and confidence. Wrote performance reviews. Resolved conflicts and solved problems.

Madison, Wi

Wrote daily publications, communicating technical details in an easy-to-understand manner. Routinely wrote negative information with a positive spin. Wrote and managed a year-long series of computer conversion materials for credit union staff. Developed tracking system for easy retrieval and records retention. Responsible or validating information with in-house experts and compliance staff to ensure accuracy.Coordinated production and distribution with print vendors and in-house distribution center. Successfully met deadlines in a fast-paced, high pressure atmosphere. Adept at finding solutions to problems and time-saving processes.

Madison, Wi

Learn IRA federal regulations; apply rules by answering technical questions from credit union staff nationwide. Participated in annual testing, consistently earning high marks.Write technical articles for the monthly publication that convey important information in an easy-to-understand manner. Also write training materials for our IRA seminar series.Came up with the idea to create proprietary software to automate Excess Contribution calculations. Pitched the idea, received approval, and worked with in-house IT staff to accurately program the application. This new service was rolled out to credit unions, saving us time and creating a new revenue stream.Helped train and mentor new staff.