Kathleen Fallon

Kathleen Fallon Email and Phone Number

VP of Marketing @ Reverba
Philadelphia, PA, US
Kathleen Fallon's Location
Greater Philadelphia, United States, United States
Kathleen Fallon's Contact Details
About Kathleen Fallon

Seasoned Marketer/Highly Motivated/Results Oriented

Kathleen Fallon's Current Company Details
Reverba

Reverba

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VP of Marketing
Philadelphia, PA, US
Kathleen Fallon Work Experience Details
  • Reverba
    Vp Of Marketing
    Reverba
    Philadelphia, Pa, Us
    View
  • Reverba
    Vp Of Marketing
    Reverba May 2022 - Present
    Seattle, Wa, Us
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  • Complion
    Vice President Marketing
    Complion May 2021 - Jan 2022
    Cleveland, Ohio, Us
    Executive team member responsible for transforming marketing department to meet growth goals of eRegulatory software firm. Within nine months, implemented structure and processes for firm to scale:restructured department, reduced spend by 25%, delivered integrated marketing plan with three investment levels to support revenue growth, optimized marketing and sales automation tools, implemented commercialization process to support new products/releases, built out lead generation strategy to complement extended sales cycle, led rebranding efforts, realigned internal communications, secured third party marketing partnerships aligned to revenue growth strategy and beat 2021 marketing qualified lead goal by 33%.
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  • Medispend
    Director Of Marketing
    Medispend 2017 - Oct 2020
    Portsmouth, New Hampshire, Us
    Built marketing department for early-stage B2B SaaS technology firm supporting the global life sciences industry. Delivered comprehensive marketing and communications plan, demand generation/acquisition /retention strategy, sales support, marketing operations tools/optimization, new product commercialization process and content development. Onboarded and manage three agencies. Marketing qualified leads +62% versus goal with 32% conversion to sales qualified lead.
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  • Main Line Health
    System Director Of Marketing
    Main Line Health 2015 - 2017
    Radnor Township, Pennsylvania, Us
    Responsible for the leadership, development and implementation of the Main Line Health System marketing supporting nine System service lines (oncology, orthopedics, CVS, bariatrics, senior services, maternity/women's health, LIMR, physician network and system), four acute care Hospitals, post-acute rehab Hospital, outpatient network and behavioral health treatment center. Efforts achieved #1 rank in key attributes including TOM awareness, most preferred hospital for service lines; +16% surgical volume growth; 57.7% new patient activity and share growth.
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  • Firstrust Bank
    Svp Marketing
    Firstrust Bank 2006 - 2014
    Conshohocken, Pa, Us
    Managed the marketing and communication efforts including brand development, strategic planning, advertising, promotions, charitable giving, event management, internal and external communications.Within 90 days restructured the department to support $2.5B business, reduced department overhead by 31%, increased working funds by 26% and onboarded three agencies.
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  • Johnson & Johnson
    Director Of Marketing And Communications
    Johnson & Johnson 1998 - 2006
    New Brunswick, Nj, Us
    Responsible for the top-line sales growth and net income targets of each business line within the $300 million Adult Motrin and Pediatric franchise consumer and professional portfolios including strategic planning, forecasting, advertising, promotions, new product launches and effective management of a $70 million marketing budget. Delivered 7% share growth by repositioning the brand, package redesign and 40% spend reduction.Managed the communication efforts for McNeil Consumer & Specialty Pharmaceuticals. Led the development of strategic communications planning, crisis management, consumer awareness programs, data publicity and media relations.
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  • Edwards Fine Foods
    Marketing Director
    Edwards Fine Foods 1994 - 1998
    Led the marketing efforts of southeastern frozen food product line.
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  • Weightman Advertising
    Account Supervisor
    Weightman Advertising 1985 - 1994

Kathleen Fallon Skills

Direct Marketing Banking Brand Development Digital Strategy Retail Mortgage Lending Digital Marketing Advertising Integrated Marketing Strategic Planning Strategy Financial Services Program Management Marketing Social Media Marketing Email Marketing Public Relations Marketing Communications Analytics Loans

Kathleen Fallon Education Details

  • Chestnut Hill College
    Chestnut Hill College
    Economics

Frequently Asked Questions about Kathleen Fallon

What company does Kathleen Fallon work for?

Kathleen Fallon works for Reverba

What is Kathleen Fallon's role at the current company?

Kathleen Fallon's current role is VP of Marketing.

What is Kathleen Fallon's email address?

Kathleen Fallon's email address is kf****@****ust.com

What is Kathleen Fallon's direct phone number?

Kathleen Fallon's direct phone number is +161095*****

What schools did Kathleen Fallon attend?

Kathleen Fallon attended Chestnut Hill College.

What skills is Kathleen Fallon known for?

Kathleen Fallon has skills like Direct Marketing, Banking, Brand Development, Digital Strategy, Retail, Mortgage Lending, Digital Marketing, Advertising, Integrated Marketing, Strategic Planning, Strategy, Financial Services.

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