Kathleen Fallon Email & Phone Number

Philadelphia, Pa, Us

Seattle, Wa, Us

Cleveland, Ohio, Us

Executive team member responsible for transforming marketing department to meet growth goals of eRegulatory software firm. Within nine months, implemented structure and processes for firm to scale:restructured department, reduced spend by 25%, delivered integrated marketing plan with three investment levels to support revenue growth, optimized marketing and sales automation tools, implemented commercialization process to support new products/releases, built out lead generation strategy to complement extended sales cycle, led rebranding efforts, realigned internal communications, secured third party marketing partnerships aligned to revenue growth strategy and beat 2021 marketing qualified lead goal by 33%.

Portsmouth, New Hampshire, Us

Built marketing department for early-stage B2B SaaS technology firm supporting the global life sciences industry. Delivered comprehensive marketing and communications plan, demand generation/acquisition /retention strategy, sales support, marketing operations tools/optimization, new product commercialization process and content development. Onboarded and manage three agencies. Marketing qualified leads +62% versus goal with 32% conversion to sales qualified lead.

Radnor Township, Pennsylvania, Us

Responsible for the leadership, development and implementation of the Main Line Health System marketing supporting nine System service lines (oncology, orthopedics, CVS, bariatrics, senior services, maternity/women's health, LIMR, physician network and system), four acute care Hospitals, post-acute rehab Hospital, outpatient network and behavioral health treatment center. Efforts achieved #1 rank in key attributes including TOM awareness, most preferred hospital for service lines; +16% surgical volume growth; 57.7% new patient activity and share growth.

Conshohocken, Pa, Us

Managed the marketing and communication efforts including brand development, strategic planning, advertising, promotions, charitable giving, event management, internal and external communications.Within 90 days restructured the department to support $2.5B business, reduced department overhead by 31%, increased working funds by 26% and onboarded three agencies.

New Brunswick, Nj, Us

Responsible for the top-line sales growth and net income targets of each business line within the $300 million Adult Motrin and Pediatric franchise consumer and professional portfolios including strategic planning, forecasting, advertising, promotions, new product launches and effective management of a $70 million marketing budget. Delivered 7% share growth by repositioning the brand, package redesign and 40% spend reduction.Managed the communication efforts for McNeil Consumer & Specialty Pharmaceuticals. Led the development of strategic communications planning, crisis management, consumer awareness programs, data publicity and media relations.

Led the marketing efforts of southeastern frozen food product line.