Owner and manager of a 5-star Vacation Rental Property Management company on California's beautiful Central Coast. DIGS offer 5-star vacation rentals in both Beach City Digs and Wine Country Digs. DIGS manages the entire process end to end, delivering the ultimate in the Vacation Rental experience to the guests and complete peace of mind for homeowners. #VacationRentals #VRMA #SLOCAL

Helping national mid-sized company marketers optimize their online marketing strategies, developing campaigns utilizing SEO, PPC, social media and email marketing. #SEO #PPC #Analytics

Consulted with homeowners to help generate more net income from their rental property while the HQs in Austin handle the bulk of the workload including managing the property, marketing, reservations, guest inquiries, and accounting. I was responsible for the following:• Launched TurnKey’s business in the Central Coast of California, established and grew the market well over company goals in the first year. Closed over 100 homes, earning a 44% closing ratio.• Lead the overall growth with the goal of building TurnKey into the largest and most respected vacation rental management firm in the area• Recruited homeowners and property owners into the TurnKey program • Consulted with homeowners on the marketability of their home, advise on decor and amenities.• Created and drove business development activities that supplement marketing and lead generation efforts to build a consistent and growing opportunity pipeline• Maintain homeowner and property information as well as sales activity and reporting on sales performance data including key performance criteria • Communicated relevant information to potential customers and to local and national operations teams when needed (i.e. Salesforce.com, property management systems, etc)• Lead local operations and account management teams, and helping ensure positive guest and owner experiences • Worked with locale regulatory authorities to obtain pertinent permits and licenses • Shot professional photography of the exterior and interior of the rental homes.#VacationRentals #CentralCoast

At DAOU I develop marketing and communications strategies and tactical execution plans for multiple wine brands (DAOU, Pessimist & Patrimony) across all media platforms for both trade and consumer markets.

Kathy Kelly Productions, Inc. dually operates as a boutique marketing/creative/production company hybrid and as a freelance producer/marketing consultant specializing in direct response marketing of goods and services direct to the consumer through DRTV, print, digital and social media marketing. Services include product develop, marketing strategy, brand positioning, creative development, show production (writing, shooting and post production), web videos, photography, digital and social media. KKP also provides full marketing, creative and production services of B2B communications for entrepreneurial, small and medium size companies. Services include web videos, video brochures, trade show booths, event production and print collateral.Kathy Kelly Photography is a division of Kathy Kelly Productions, Inc. which grew out of the need to provide high-quality stills for clients' websites and social media campaigns. In addition to web photos, I shoot stills for print ads, PR, collateral and wall art.Client include: 3M, Amgen, AT & T (Bundle Services), EMI/Capital Records (Al Green, Teddy Pendergrass, Norman Connors, VH1, Bobby Womack), MGM (Fiddler On The Roof 30th Anniversary TV Special), Sony Home Entertainment (Three Stooges, Cirque de Soleil Home Videos, Jet Li, Mad About You), M&M Mars (Pedigree Puppy, Waltham Formula Diets), T-FAL Ingenio Fat Free, HydroFloss, Pioneer, GemStar/EchoStar, 10Rule Strategy & Technology Software Suite, Murad, Microsoft, Larry North's Great North American Slim Down, Eatwize, Baron Batpiste Yoga, Kathy Smith Workout Videos, Tornado Fuel Saver, Clever Cleaver, Flip Pan, Car Care Kit, GemStar, Kevis, Bloussant, TransAmerica Life Insurance, UnitedHealthcare, SonoBello, ConAir, XL Vita, Miracle Blades, Steinbeck Vineyards & Winery, Vineyard Professional ServicesFreelance Productions for:Ideal Living (formerly Sylmark)Hawthorne DirectScarpaci/KellyNational Media/E4LInfinnity DirectAmerican Video Group Cramer Productions

Headquartered in SB, CA, with offices in LA, NY, Geneva, Switzerland & Perugia, Italy, Stratus Media Group owns and produces live worldwide events. As Executive Director Luxury Lifestyle Events, I worked with Wine, Food & Luxury brands to customize and maximize brand exposure at live events. Projects included: Mille Miglia North America Tribute. The legendary Italian Mille Miglia (now in its 84th year) made its US Debut in Oct 2011 with a 1000 road race from Santa Barbara to Sonoma and back, joining with the 25th Annual Santa Barbara Concours d'Elegance and the 2nd Annual Vino d'Elegance.For these event I was responsible for providing superior foods and wines to the most discriminating participants' palettes. I also solicited wineries for participation in the Vino d'Elegance and designed and managed the event.• Quadrupled wine sponsorships in 2011

The largest global agency with 233 offices, on 5 continents offering advertising, direct response marketing, digital, public relations and corporate communications. As a Senior Producer I produced national and international DRTV campaigns for global clients. Work included campaigns for ProFlowers, Shari's Berries, Max Clarity, Cancer Treatment Centers of America and Blockbuster.• Created award-winning, brand-building and revenue generating DRTV campaigns.

I worked as a regular columnist in a bi-monthly specialty magazine bringing entertaining stories, newsworthy information and lifestyle events surrounding the multitude of topics about Wine and Jazz. My column, "Words On Wine," featured interviews with well-known winemakers. I was also responsible for researching and writing up event listings for wineries throughout the US.

I worked in a variety of capacities at RED including: writer, producer and director for short and long form DRTV campaigns. Projects included: Ab & Thigh Sculptor, Body by Jake Cardio Cruiser, All The Right Moves, Back Flex, Flex Shaper, Form Shaper, Omega Abs, Triking Kobra, Power Pulse, Top 10 Trainer, Kettlefusion, Transform12, Air Press, Knifty Knitter, YUDU. YUDU earned 10 to 1 media earning ratios within weeks of the show's launch.

The Winery Music Awards competition, was a live, experiential marketing/entertainment property that cut across the music, entertainment and wine industries simultaneously with a fun, upscale, lifestyle event, offering a wide array of promotional, branding and advertising opportunities for local, regional and national corporate sponsors. This unique series of concert competitions was among unsigned artists of original music. Concerts were held on the grounds of wineries or wine country resorts. With the help of Cal Poly Engineering Dept. we built a movable stage designed with the looked of a wind blown, worn out barn.Skills Employed As Founder/Executive Director/Producer:• Event conception• Brand creation and development• Superior utilization of digital and viral marketing strategies • SEM, SEO• Email marketing• 5-camera live streaming video production via Ustream.TV• Develop, sell and grow sponsorship relationships & agreements• CRM development & management• SOCIAL MEDIA: Reached over 10,000 in 67 countries in less than 5 months.• WINNER: "Top Business Women of the Year" Pacific Coast Business Times.

The pioneer and largest direct response media-buying agency in the US at the time, I was the organization’s first EP charged to create and lead its in-house, full-service creative department to satisfy clients’ needs in producing short-form commercials and long-form infomercials. I planned strategy with executive management in the development of all client presentations, creative treatments, budgets and scripts for national brands. I also acted as Agency Producer all projects, hired all writers, directors, and production crews. Managed a staff of four and developed all operational systems. Clients included: GNC, M & M Mars, Braun, Hoover and Toshiba.• Award: Top Consumer Goods Product Infomercial "Pedigree Puppy"

Led all company efforts to sell, market, budget and produce projects, including creative development, design, proposals and presentations. Hired creative teams and crews to execute projects, including line producers, directors, writers and art directors for commercial and corporate long format programs. Developed co-production and co-marketing agreements with appropriate vertical and affiliated marketing groups.• Earned “Top Executive” honors with highest 1988-1991 sales activity. Tripled sales in 3 years and gained top market share of business.