Independent moderator in pharma, healthcare, heavy manufacturing, commercial and residential construction, energy, public advocacy

Kathy is a qualitative advocate and practitioner.

Qualitative guru - design, analysis, presentations - gaming formats, experiential reporting. Ideation, ethnography, human factors @kathyflament

Flament Associates is a network of marketing research professionals who contribute to organizations' decision making. Industries served are construction, energy, financial services, IT, manufacturing, and advertising.The primary methodologies are qualitative - ideation, interviews, focus groups, and observational. Partners in the network perform quantitative research. Secondary research, or desk research, is also available,Flament Associates also offers meeting facilitation and event planning.

Sometimes I buy stretched canvas, sometimes I use drop cloths. Other times I use canvas board. I go to home improvement stores and buy "oops" house paint. I come home, put loud loud music on and respond. I have a whole juke box of mental images snapped in nature with or without man-made edges. I use those or recent photos to set color tones. I let my mood move my brushes, hands, fingers, rollers, and brooms.

Founded and operated company to serve as vendor to management consulting and market research firmsHelped importer of Christmas ornaments manufactured in the Philippines to match American tastes and identify preferred channels of distributionIdentified gaps in website navigability and content for a university and a provider of business informationDiscovered components of the winning value proposition for a major provider of teleconferencingSpoke at market research conferences and

Led practice of qualitative research for independent subsidiary of National Association of Home Builders. Developed and maintained client relationships including writing responsive proposals, conducting qualitative research, and delivering findings in meaningful ways. Adds to industry and corporate body of knowledge, especially by training staff. Assisted in design of focus group facility built in 2007.

Clients used findings to 1) acquire companies 2) asses possibility for new entrants to marketplace 3) gauge brand appeal and

Conducted market research, competitive analysis through phone interviews and secondary searches. Analyzed and presented data to clients.Identified and described competitive threats for a major provider of telephony

Managed study groups, conducted secondary research, up-

Participated in study design and client debriefs. Conducted in-depth interviews in person and over the telephone. Trained interviewers.Assisted provider of fine writing tools to clarify user instructions Identified barriers and facilitators of adoption of a new way to transmit and store digital data

Trained and managed 18 interviewers for completed interviews by quota. Validated completed interviews. Conducted open- and closed-ended telephone interviews including pretests for CATI interviews Teacher of English as a Foreign Language3M France,; Taught spoken and written business English to French senior management. Expanded language program to include instruction for middle management and factory employees. Added to curriculum through US embassy provided films. Introduced projective techniques of teaching.