Run boutique copywriting agency catering to blue-chip Irish and international B2B brands. • Specialise in thought leadership, storytelling, brand tone of voice and shaping messaging for audiences across multiple platforms and content types• Train teams to improve their business writing in bespoke masterclasses and workshops

Supporting Fumbally Exchange in any way possible and keeping an eye on all things identity and media

Content lead for Small Business Group, Europe, Middle East & Africa (EMEA), managing team of fourStrategy & narratives- Developed content strategy designed to ensure multiple audiences encounter, understand and act on core messages and thought leadership relating to Facebook’s economic impact in EMEA - Lead on developing global small business narrative for Facebook Business Content production- Managed production of content explaining and promoting Facebook Business across all online and offline marketing channels and advertising campaigns, in multiple languages for multiple countries- Regional localisation lead for global Facebook website contentInternal & external partnership- Partnered with global marketing colleagues to align content, and share knowledge and processes - Collaborated with and advise marketing, sales, policy and communications teams and stakeholders- Worked with multiple vendors in diverse markets (and developed training for outsourced centres)Content management & governance- Drove efficiency by developing standard processes, workflows, templates and style guides- Measured, optimised and repurposed content to drive results and ensure effective use of resources

Key responsibilities• Develop and enact global content strategy for Twitter SMB (small and medium-sized business)• Build content calendars, and conceive and produce content explaining and promoting Twitter for business across all online channels• Manage and edit the global Twitter Small Business blog• Optimise and repurpose content to drive results and ensure effective use of resourcesDay-to-day responsibilities• Leading numerous content projects, including the production of an extensive B2B marketing ebook for the global market, and material for country-specific campaigns across EMEA• Producing content for business.twitter.com, including core website content, advertising campaign guides, case studies, and videos • Writing, editing and consulting on numerous other projects, including: copy for email campaigns; official Twitter accounts; event invitations and landing pages; webinar slides; and advertising• Producing analytics reports to inform content planning and feed into strategic decision-making• Liaising and collaborating with marketing, media and comms, localisation and sales teams• Devised Twitter for Business online newsroom from scratch, including a phased roadmap with detailed plans for content types, themes and sections targeted at multiple audiences• Advised on content for expansion of Twitter Ads from 33 countries to more than 200• Represented Twitter EMEA (Europe, Middle East and Africa) in global SMB brand development workshops, alongside senior personnel from across the company

Established a specialist content agency. Clients included not-for-profits, SMEs, brand and PR agencies, and a large public sector body. Projects included: • Producing online and offline content, and consulting on brand language and story development• Providing media training to C-level management of blue-chip firms• Delivering training on social media use, content production and content calendar development• Assembling and leading an eight-person team to produce a regular print and email newsletter aimed at industry and academia (for public sector client)

Key responsibilities• Managing project teams to produce marketing and communications content to an exceptional standard for a wide range of clients, from multinationals to SMEs• Advising clients on brand language and shaping messaging for multiple audiences• Initiating, developing and implementing project management system and standard processesDay-to-day responsibilities• Managing global content production for a two-year internal communications project for a professional services company with 200,000+ employees• For other clients, managing the production of reports, tender documents, websites, newsletters, style guides, information booklets and other content• Consulting and liaising with clients and design agencies, and developing project scope as needed• Planning and managing workflows, and setting internal deadlines• Assigning tasks to others, overseeing their work and monitoring quality control• Rewriting and editing specialist and complex material to produce clear and succinct copy• Working with the managing director to plan and carry out business development strategy

I wrote regularly for Business, News, Culture and Sunday. Over the years, I held various positions at the newspaper. Most recently, I was its education writer (focusing on third and fourth level), but I was also a news columnist, its TV critic and its radio critic at different times since leaving my staff job as personal finance editor at the end of 2006.

Contributed regularly to the Irish Examiner, writing mainly on current affairs, arts, culture, health and lifestyle issues. I also held the following roles:• News columnist (Dec 2009 to Mar 2012)• Stand-in features editor and Feelgood editor (2007 and 2008)• Acting deputy features editor (2007) Contributed to many radio programmes, including The Last Word with Matt Cooper (Today FM) and The Tubridy Show (RTE 1)Wrote for The Guardian, The Observer and Irish TatlerWorked as sub-editor for Fabulous magazine (The Irish Sun), using Adobe InDesignResearched and wrote report for Enterprise IrelandAdvised accountancy firm Farrell Grant Sparks on communications project

Taught the Journalism Skills module to students on the MA in International Journalism, the MSc in Science Communication and the MA in Political and Public CommunicationDevised all the lecture, seminar and assessment material. Course topics included news writing, opinion writing, research, style, interviewing, ethics and libel.**Marking work for BA in Journalism

After joining the Sunday Times as a property and money reporter, I was promoted to Money editor (personal finance editor). My responsibilities included:• Writing lead personal finance feature and opinion pieces• Research and idea generation• Planning and overseeing the production of four to six pages on personal finance each week• Developing the editorial calendar • Commissioning and editing articles• Copy-editing and proofing• Liaising with senior editors and sub-editors, PR agencies and communications departments • Relationship building, including developing and maintaining an extensive contacts book• Identifying and following up on potential news leads• Contributing news stories, features and profiles to main Business section• Representing the newspaper on radio and TV

• Edited respected internet and technology news site, regularly cited by the BBC, CNN, the UN and others• Managed email newsletter with 100,000+ subscribers• Commissioned news stories and opinion pieces• Wrote weekly editorial