Kathy Fowler

Kathy Fowler Email and Phone Number

Marketing Professional @ Sterling Fleet Outfitters Inc.
surrey, british columbia, canada
Kathy Fowler's Location
Surrey, British Columbia, Canada, Canada
Kathy Fowler's Contact Details

Kathy Fowler personal email

n/a
About Kathy Fowler

I am a certified Communications Management Professional with over 20 years of experience working primarily in the industrial sector. I began my career in event planning before moving onto roles in brand management, marketing, communications and sustainability. Throughout the span of my career I have been responsible for developing and executing marketing strategies designed to support revenue growth by building strong brands and developing meaningful relationships with internal and external stakeholders.

Kathy Fowler's Current Company Details
Sterling Fleet Outfitters Inc.

Sterling Fleet Outfitters Inc.

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Marketing Professional
surrey, british columbia, canada
Employees:
18
Kathy Fowler Work Experience Details
  • Sterling Fleet Outfitters Inc.
    Marketing Manager
    Sterling Fleet Outfitters Inc. Apr 2023 - Present
    Surrey, British Columbia, Canada
  • Kryton International Inc.
    Director Of Marketing
    Kryton International Inc. Sep 2019 - Mar 2023
    Vancouver, British Columbia, Canada
    Kryton manufactures and globally distributes concrete admixtures and smart technology. In this role, I develop marketing strategies to drive growth across our global network and lead a team in the execution of these strategies. As a member of the Executive Team, I help develop the overall strategic direction for the company.
  • Wesgroup Equipment
    Marketing Communications Manager
    Wesgroup Equipment Nov 2016 - Sep 2019
    Surrey
    Wesgroup Equipment is a full-service construction equipment and material handling dealership. They sell equipment through their brands Westerra Equipment, Williams Machinery, and Vermeer BC. I was responsible for developing the marketing plan and leading a team of marketing professionals in the implementation of marketing tactics. I also worked with the senior leadership, sales, and operations to improve the customer experience as measured by our Net Promoter Score. As a member of the leadership team, I provided inputs to help with overall growth strategies.
  • Klohn Crippen Berger
    Manager, Marketing And Sustainability
    Klohn Crippen Berger Aug 2014 - Nov 2016
    Vancouver, Canada Area
    Klohn Crippen Berger is an engineering, geoscience, and environmental consulting firm with a global presence. In this role, I was responsible for developing marketing strategies to support global growth. In 2014, my title was changed to reflect my contribution to corporate sustainability.
  • Klohn Crippen Berger
    Marketing Specialist
    Klohn Crippen Berger Jul 2010 - Aug 2014
  • Consultant
    Marketing / Communications Professional
    Consultant 2006 - Jul 2010
    I provided a full range of services to clients which included branding, advertising, and public relations. Clients included Finning International, Finning (Canada), Hall Constructors, The Tyam Group, Julou Fashions, A.A. Advertising, and Genesis Kitchens & Design.
  • Finning (Canada)
    Brand Manager
    Finning (Canada) Jan 2004 - Oct 2006
    In 2004, Caterpillar launched a new brand across their global dealer network. Finning is Caterpillar’s largest dealer with a strong brand of its own. A project of this size required a dedicated champion to lead cross-functional teams in the implementation. I was responsible for rolling out the new dealer identity to 50 branches and corporate divisions over a two-year period. The branding initiative had a budget of $2.5 million and included signage, fleet vehicles, documents, merchandise, uniforms, and all marketing assets.
  • Finning (Canada)
    Merchandising And Events Manager
    Finning (Canada) Apr 2001 - Jan 2004
    Finning is the largest Caterpillar© dealer in the world. The Cat© brand is listed on Forbes Top 100 Most Valuable Brands. Prior to taking this role, I was working as a consultant with Finning and managing their events program. While working in that capacity, I identified an issue with brand standards being maintained across the dealer network and proposed that promotional products be managed corporately. I was offered a full time position to lead a team to implement a corporate merchandising program and oversee corporate events and trade shows.This led to the development of the Heavy Duty Gear program. I developed a business plan, oversaw product development, purchasing and distribution to 40 Finning locations across Canada. I was also responsible for opening the corporate signature store in Edmonton, Alberta.

Kathy Fowler Skills

Marketing Communications Marketing Internal Communications Leadership Project Management Corporate Communications Marketing Strategy Public Relations Team Leadership Event Planning Social Media Strategic Planning Event Management Project Planning Advertising Strategic Communications Management Research B2b Social Networking Coordinating Events Direct Marketing Editing Business To Business

Frequently Asked Questions about Kathy Fowler

What company does Kathy Fowler work for?

Kathy Fowler works for Sterling Fleet Outfitters Inc.

What is Kathy Fowler's role at the current company?

Kathy Fowler's current role is Marketing Professional.

What is Kathy Fowler's email address?

Kathy Fowler's email address is ka****@****lus.net

What skills is Kathy Fowler known for?

Kathy Fowler has skills like Marketing Communications, Marketing, Internal Communications, Leadership, Project Management, Corporate Communications, Marketing Strategy, Public Relations, Team Leadership, Event Planning, Social Media, Strategic Planning.

Who are Kathy Fowler's colleagues?

Kathy Fowler's colleagues are Dan Grata, Zachary Bowers, Heagle Deang, Alistair Hollands, Jacob Taylor, Charlie Escobar, Melissa Veregin.

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