✨20+ year CPG expert | Experience in over 30 product categories | Speaker and Educator on Brand Positioning, Brand Purpose and Innovation ✨In a world of thousands of brands, each battling over a finite number of consumers, nailing a strong brand positioning is not just nice to have - it is the KEY to capturing consumers' hearts and minds.Did you know: 👉🏽46% of consumers – an increase of 13 points! – say they purchased a different brand in 2022 than in 2021 👉🏽59% of buyers are more likely to stick to established brand because they have no reason to change👉🏽emotionally connected customers are more than twice as valuable as highly satisfied customers, yet only 36% of consumers have an emotional connection to a brand Have you found yourself or your team struggling with the lack of insight, nuance, and conviction in your brand positioning? 🤔 Continuously revisiting positioning each time you brief a new project 🤔 Dodging questions from leadership, sales and retailers on your brand's right to win 🤔 Making assumptions about the consumer and hoping you have it right 🤔 Lack of confidence that you're making the right moves inIt's time to STOP asking yourself the same questions over and over, and nail the positioning once and for all!I help brands optimize their brand positioning by 1. Getting smarter and more nuanced about their consumers & their experiences 2. Better articulation of their brand offering, benefits, and differentiation 3. Bringing your entire organization along, so everyone is singing the same songAs a result, brand teams have ✨CLARITY✨ on WHAT, HOW, and WHY, ultimately: 🥰 improving consumer connection and driving behavior change, 👑competing more effectively everywhere your brand shows up, and 🏆increasing revenue and decreasing risk. I’ve worked with brand at all stages of development and learned that brand positioning demands dedicated time and effort to "get it right" but most do not spend enough time and with infinite options the consumer has no reason to make a change. These brands struggle to connect with consumers, struggle with mediocre growth (at best), and struggle to motivate teams to deliver work that makes an impact on the business.My approach to developing and optimizing brand positioning, along with my proprietary brand fundamentals framework and my enthusiasm and commitment to your personal success, is the winning combination to make your positioning woes a thing of the past. 👉🏽Want to learn more? Let’s connect! Send me a message right now, right here on LinkedIn.