Kathy Galloway Email & Phone Number

How confident are you in your brand positioning? Do you have a compelling and relevant offer? Can you communicate succinctly a meaningful point of difference? Are you able to motivate a consumer (or investor, or partner or employee...) to action? If you can't say YES with 100% confidence, then we need to talk asap!At The Clarity Wizard, we providing brand positioning expertise, helping brand owners better articulate what they offer, who they offer it to, and why they should care. Services‾‾‾‾‾‾‾‾‾‾►Brand Strategy - Development of Brand Fundamentals (purpose, mission, positioning, values and identity) to clarify the WHY, WHAT and HOW. ►Innovation Strategy - Identify incremental, profit-driving opportunities thru consumer and data insights, develop product or platform concepts and ready for launch►Insights Research - Right-sized and innovative research solutions that get to the center of consumer needs and driversConsumer Packaged Goods Areas of Expertise (don't see your category? we probably have worked on that too!)►Food: salty snacks, baked snacks, applesauce, cottage cheese, pouch snacks, yogurt►Beverage: juice, juice drinks, alcohol cocktail mixers, non-alcoholic beverages, adult beverages, carbonated soft drinks, sparkling water, energy, functional, ready-to-drink coffee, ready-to-drink tea, conventional milk, flavored milk, plant-based milk, yogurt smoothies►Supplements: VMS, gummies, gut health, prebiotic, probiotic, fiber►Household: cleaning, disinfecting, laundry, green, eco►Beauty: natural, multicultural haircare​Primary research (qualitative and quantitative), secondary/third-party research. Innovation - Agile Innovation - Ideation - Opportunity Mapping - Insights Development - Concept Development - Opportunity Assessment - Consumer Insights - Positioning Statements - Strategy and Marketing Launch Plans - Innovation Strategy - Innovation Planning - Innovation Launch - New Product Development - Marketing Strategy.

👂🏽Do you have an audience that needs to hear about Brand Fundamentals, Brand Positioning, Brand Purpose and more? Let's talk! Reach out today, right here on LinkedIn. Previous speaking engagements: EVENTS🎤 SKU CPG Accelerator: speaking on Brand Fundamentals and Innovation for 6 straight cohorts🎤 7-Eleven Brands with Heart, 2023: Retail Presence + Brand Purpose, speaker; 7-Eleven Buyer Panel, moderator🎤 Impact Ventures - Inclusive Capital Summit, 2023: Building Equitable Startup Ecosystems in Texas, panel🎤 Impact Ventures Accelerator, 2023: speaker on Brand Purpose, Mission and Brand Positioning🎤 DFW CPG Huddle, 2022: CPG Brand Purpose, speaker, https://tinyurl.com/ms2wnwah🎤REI Founded Outdoors, 2022: Brand Fundamentals, speakerPODCASTS🎙️imPRessions Podcast, 2023 - https://tinyurl.com/ysv9fc3b🎙️Branding Love Letters Podcast, 2022 - https://tinyurl.com/ys5wz9sn🎙️Simon Says Simplify Sales Podcast, 2022 - https://tinyurl.com/4dzp2d99🎙️The Liberated CEO Podcast, 2023🎙️Talk Forty to Me, 2022 - https://tinyurl.com/yeyh2y4v🎙️The Midlife Career Rebel, 2022 - https://tinyurl.com/y8bcr77x🎙️How I work with Josh Becerra, 2022 - https://tinyurl.com/3hpwp2drTopics: Brands, Brand Positioning, Brand Purpose, Brand Strategy, CPG - Consumer Packaged Goods, Food Brands, Beverage Brands, CPG Startups, Accelerators, Founders, Consumer Insights, Consumer Research, Market Research, Entrepreneurship, Consulting, Women in Business, Minorities in Business, BIOPC, Hispanic, Latino, Latina, Latinx, Afro-Latina, Afro-Latino, Afro-Latinx, Dominican Americans, Parenting, Motherhood.

🤦🏽‍♀️Finding that you and your team are stuck on one or more Brand Fundamentals? Lack of clarity on Brand Positioning, Brand Purpose, Mission, Values, and Identity can impact brand revenue and increase risk. ✨The Clarity Catalyst Workshop✨ is hyper-customized to your brand's specific challenges, bringing the right players into a room to create clarity and alignment. ✨The Clarity Catalyst Workshop✨ 👉🏽helps align a team around common goals👉🏽forces discussion of the assumptions that are holding us back or demand further validation👉🏽helps teams get closer to the consumer and have deeper understanding of the insights👉🏽use data to inform a new approach to brand positioning, brand strategy and moreThese workshops deliver clarity, alignment and a renewed sense of committment to your brand goals.Interested in learning more? Reach out on LinkedIn right now for a custom proposal.

✨THE CONSULTANT LAUNCH COURSE✨Ready to Ditch Corporate and Find More Fulfillment? Learn Exactly How To Start Your Consulting Business!Go from no business to getting clients, accepting payments, and planning for growth…in just 6 weeks!✨From Corporate to Consulting:✨The Consultant Launch Course✨Module 1: Setting Your Intentions- Explore your gains and losses. - Consider & clearly articulate your why.Module 2: Creating a Business- Create an actual business organization.- Establish a company.- What you need to get up and running.Module 3: Getting Clients- How to get your first clients.- How to create awareness.- Pitching, pricing, and creating proposals.Module 4: Getting Paid- Why & how to deliver with excellence.- How to invoice and accept payments.Module 5: Planning & Resources- Setting goals and planning.- Hiring help to support growth.- Creating a support SystemModule 6: Making Sure it's Worth It- Working & living with intention- Building a gratitude habitVisit TheClarityWizard.com/the-consultant-launch-course to learn more!

Helping companies create more inclusive brands.At Mahogany Insights, we know Black consumers - and we want you to get to know them as well. You have all the stats, but do you really understand the "why" behind them? Do you have all the tools and understanding you need to authentically connect with Black consumers?Whether you and your team are novices with the consumer group or full of experts, we want to partner.DID YOU KNOW:📌The US Black population has grown 30% since 2000 and about 1 in 4 Blacks are Gen Z (Pew Research).📌66% of Black consumers are more likely to return to a brand with advertising that authentically reflects their race. (Google/Ipsos)📌69% of Black consumers are more likely to proactively seek out a brand with advertising that positively reflects their race. (Google/Ipsos)📌$300B is the estimated unmet need opportunity with U.S. Black consumers. (Forbes)We are committed to helping create more inclusive brands.💡1. We work with organizations wanting to better define and understand their Black consumer and their needs💡2. We help brands unlock key Black consumer insights and identify how to incorporate those learning into broader brand strategies that drive overall brand growth💡3. We offer broader multicultural expertise, including fractional multicultural consumer insight services (Black, Hispanic, Asian) to help round out marketing and insight teams and ensure the voices of these segments are appropriately representedOur offerings include:* qualitative research (virtual and in person)* cultural context setting* brand consulting* strategic facilitation* ideation and activation workshop (design and implementation)

Austin, Texas, Us

SKU exists to foster an ecosystem that creates lasting change in the CPG industry. That's why we're on a mission to connect Founders to CPG resources so they can create household brand names that change lives. As Master Teacher, I share my Brand Fundamentals framework and workshop that bring purpose, mission and positioning to life in order to set up our Founders and their CPG startups for the ultimate success.

Austin, Texas, Us

SKU Elevate is a specialized accelerator track for Black, Indigenous and People of Color (BIPOC) owned consumer packaged goods (CPG) brands. SKU Elevate aims to foster a more inclusive CPG community by providing education, mentorship and networking.Open to founders nationwide, SKU Elevate is an 8-week virtual program that includes the top-notch curriculum that SKU is known for, on such topics as branding, channel strategy, product innovation and operations. All classes are taught by CPG experts from around the nation. Plus, each brand is paired with a carefully selected mentor team dedicated to helping them scale the business. SKU mentors are a who’s who of CPG leaders, successful founders and subject-matter experts from such companies as General Mills, PepsiCo and Amplify Snack Brands.Join us as a sponsor or mentor: www.sku.is/elevate

Austin, Texas, Us

As Curriculum Director, I support the continuous improvement of our best-in-class education program for Founders. I work to build on our 10 years of success with incremental and relevant content for Founders of today.

Austin, Texas, Us

SKU accelerates emerging CPG brands with a world-class program driven by a thriving community of serial entrepreneurs & industry experts. Our intensive programs offer best-in-class education, a hand-picked team of mentors and access to retailers and investors – all the tools necessary to accelerate growth.

Austin, Texas, Us

Statistics show that 77.1% of CPG founders are white — regardless of gender or education. I am thrilled to be working with SKU Elevate as a mentor and help level the playing field in the consumer packaged goods industry. SKU Elevate accelerates diverse founders by providing education and topic-specific expertise, mentorship, and community.

Dallas, Tx, Us

Dallas-Ft. Worth's only community for CPG leaders and enthusiasts. I act as Corporate Liasion, bringing corporate partners into our community to support the growth of our industry.

Houston, Texas, Us

Pipeline Angels is changing the face of angel investing and venture capital, as well as creating funding for trans women, cis women, nonbinary, two-spirit, agender, and gender-nonconforming founders. Our members serve as the friends and family round for entrepreneurs who may not already have support at that critical stage.

Addison, Texas, Us

Providing strategy, branding, marketing and operational insights and support.

Stories of women choosing between leaning into an invested career in Corporate America or daring to venture onto an unknown path. Listen NOW on Apple Podcasts, Google Podcasts, and Spotify or on https://www.forkintheroadpodcast.com/post/trailer-about-fork-in-the-road-podcastHow many women do you know who are struggling with the decision to stick it out or leave a career in Corporate America?“Do I dare venture out into the world, put my career and family’s finances at risk, to find something that works better for me? Or do I keep plugging away at this career in which I’ve already invested so much? Do I take the chance that something else out there will make me happier, or stay the course and fight for the corporate success I know I’m worth?”So many women in Corporate America today are facing a Fork in the Road. The choice between staying with what you know and working to transform it into what you want, or risking it all for the unknown and manifesting something better.This podcast shares the stories of women who have faced this Fork in the Road and won or lost. Listen to the choices they faced, how they debated the options, where they found inspiration to stay or to go, and so much more.Because not every road is right for everyone, listen to their stories to inspire you to choose yours.

Creating events and trips for families with kids learning Spanish to help connect language to authentic cultural experiences that build empathy and connection. https://www.DualLanguageFamily.com

Dfw, Tx, Us

Volunteering my time to drive the dialogue on brand and strategy in the DFW area. If you're brand or agency might be interested in presenting at a future event, please reach out!

Dallas, Tx, Us

Lead brand strategy and vision for the Cantu multicultural hair and body care line. www.cantubeauty.com

Kansas City , Ks, Us

Responsible for brand management of the $100+ million retail drinks business, including brand strategy, innovation, marketing plans, and execution, leveraging business analysis, consumer/retail insights and cross functional leadership.

Purchase, New York, Us

Led strategic planning development by driving 2005 business review, collaborating with cross-functional and agency partners, gathering consumer and market insights, and leading brand team work sessions; Led development of marketing plan including new brand partnership and major consumer promotion Developed large format retail activation (W*M, Kroger, Safeway, Supervalu, Publix); Developed/executed over 100,000 pieces of communication materials, over 300,000 POS materials, over 2 million coupons, 2 field contests, an FSI, over 5,000 sampling days, and a $75,000 launch event; Managed organization's largest brand marketing budget

Purchase, New York, Us

Developed strategic positioning and annual operating plan for Baked, Light and Natural brands; New product launch including product, packaging and merchandising development, in-store activation and fully integrated campaign; Managed $15 million marketing plan; Day to day business management including analytics, developing tactical activities to address in-market issues, and communicating with field/account managers

Purchase, New York, Us

Managed and executed $12 million media plan (TV, print and radio); Multiple multicultural product launches; Developed new strategic approach to multicultural marketing for the Lay’s brand; Led creation of research program leading to new insights on multicultural consumer.

Purchase, New York, Us

Overland Park, Kansas, Us

Mba, Marketing

Ba, Spanish, Marketing