Kathy Geisel Email & Phone Number

New York, United States

New York, New York, United States

New York, New York, United States

Brooklyn, NY

Brooklyn, NY

Brand Strategy, UX Research, and Brand Design

Greater New York City Area

As the sole researcher at a rapidly growing startup, lead the research process from end to end - from recruitment, to conducting interviews, to analyzing and delivering insights in a compelling manner. Worked on B2B and consumer facing products. Lead on-site eld studies to understand user needs and behaviors for product development and improvement..

Greater New York City Area

• Lead the UX Research process for multiple projects from start to finish. From recruitment, to conducting interviews, to analyzing and delivering insights
• Identified, and advocated for user needs throughout the development process
• Trained and consulted with teams across the company, empowering them to conduct their own research
• Utilized and employed research methods including: in-depth interviews, surveys, ethnography, focus groups, diary studies, card sorting, usability testing (in-person and remote), contextual inquiry
• Synthesized vast amounts of qualitative and quantitative data into action items and product/design recommendations

Organized course material, facilitated exercises, lead critiques and supported students over the course of an 8 – week Visual Design part-time course.

New York

• User Experience Designer: Freelance
• Created wireframes, user flows, user personas and sitemaps
• Conducted research through user interviews, contextual inquiry, and market analysis
• Created paper and clickable prototypes that were used in user testing
• Created high fidelity mockups of interface design using Adobe Illustrator & Photoshop
• Practiced iterative design by continually testing with with targeted users, identifying their pain points and making informed changes to the designClients have included:American Museum of Natural History: Developed.

Logo and brand design, website design, design for television production, design for social media, T-shirt design, invitation design, menu design, marketing collateral and brand strategy.

• Coordinated Adolescent Smoking Cessation Study and College Smoking Treatment Study.
• Increased participant retention rate by over 60%.
• Managed and trained over 20 research assistants.
• Regularly conducted interviews with study participants, such as the Structured Clinical Interview for DSM Disorders (SCID)
• Collaborated with principal investigators on study design and implemented modifications.
• Prepared and revised complex study protocols and applications to the Institutional Review Board to approve and amend investigations.

Bachelor Of Arts (B.A.), Psychology, Summa Cum Laude

Activities and Societies: Psi Chi

Continuing Education, Graphic Design

Typography, Visual Branding, Illustration, Lettering