Kathy Ginnard, Ms Email & Phone Number

I concluded my previous working affiliation due to a return to office being incompatible with my responsibilities as the primary caregiver to a family member with intermittent medical needs. Since then, I have been selling estate fine jewelry online through various channels and have built a robust business and loyal clientele. I am looking forward to.

New York, NY, US

• Oversaw multiple simultaneous cross-functional project plans from concept through implementation, deployment and maintenance for on-time and high-quality releases of large-scale consumer brand page launches (50M+.
• Collaborated with clients and agency stakeholders by regularly monitoring and reporting progress and optimizing processes; translated marketing initiatives into specifications via use cases for Quantum (GM enterprise.
• Developed and managed project documentation; managed budgets, timelines and cross-functional team expectations both internally and client-side while aligning internal and partner agency resources for effective launch.
• Validated UX enhancements through A/B testing, contributing to a 15.1% increase in vehicle sales by prioritizing features ranked by user needs, engagement analytics and usability best practices
• Applied Agile project management methodologies for building and managing review schedules and material builds; routed materials to SMEs and managed those reviews/editing schedules; developed and maintained.
• Led T-shirt sizing, project budgeting, forecasting, reporting and contingency plans for international partners (eg Account Management, Creative, Dev and QA) via Jira, MS Office tools and Teams

CH

• Acted as liaison for daily cross-functional communications between internal stakeholders and global development teams/creative agency while utilizing Agile tooling and methodology
• Coordinated complete redesign project of insurance group’s comprehensive digital marketing footprint, highlighting Chubb products while developing automated data collection/lead generation for agent network
• Ensured best practices in functionality of CTAs/enhancements and adherence to corporate policies and project delivery procedures by performing QA/UAT on up to 40 targeted microsites/week
• Managed geographic agent data, confirming agent contact information and accuracy of routing geographic leads from consumer website with 2.7MM+ visits/year
• Developed processes for managing multiple deliverable timelines while coordinating with dev team to triage updates to align with marketing pushes
• Delivered targeted content after copy editing and functionality testing on mobile and desktop

Ann Arbor, MI, US

• In my role as a Research Assistant at Michigan Medicine, I conducted bench tasks supporting research on protection of telomeres (POT1) mutations’ effects on cancer risk.
• Performed cell culture on transfected HeLa cells and various molecular biology protocols.
• Assisted in a multi-year patient study investigating POT1 and other mutations affecting endocrine cancer risk.

Bronx, NY, US

• Developed promotional event strategy for key accounts based on sales goals, geography or other criteria
• Alongside venue owners and sales representatives, developed tailored promotional marketing messaging supporting retail sales of over 70 unique accounts
• Engaged with external customers at events to amplify Bronx Banner’s position in ultra-competitive NYC market
• Tracked campaign and CRM metrics with Lilypad CRM, Google Sheets, iOS Numbers and SAP Concur
• Analyzed weekly event data to assess promotional spending effects on increased orders or new accounts

• Developed, coordinated, conducted venue discovery, created budgets and managed all vertical aspects of field marketing events on local, regional or national scale
• Aligned event structure with brand heritage and voice for CPG brands including Pontiac/GMC, Glade, Windex, Degree, Coke Zero and Microsoft Xbox
• Fostered brand awareness through large-scale footprints at stadiums, festivals or trade shows; ensured positive customer experience by maintaining focus on brand touch-points and event flow
• Scouted event locations, managed budgets and planned logistics for hundreds of events
• Hired and managed local brand ambassadors for dozens of campaigns

Master Of Science - Ms, Physiology, General

B.S., Marketing (Carlson) Advertising (Hubbard)