Kathy Goodman Email & Phone Number

Experienced marketing event consultant specialized in translating concepts into unique, personalized events, resulting in engaging customer experiences. Corporate event clients include: Airbnb, Bosch Healthcare, Blue Shield of California, Mirvie, Mizuho OSI, Notable Health, Pinterest, Sunpower, Wells Fargo.

San Francisco, Ca, Us

Recruited by former executive leadership team to serve as Omada Health's first Marketing Events Manager to drive field marketing programs. These targeted events were crafted to be thoughtful, creative and engaging, to expand brand presence and drive sales.

In the inaugural role of meeting and event manager, responsibilities included the comprehensive planning and execution for ten national conferences including exhibit design and ancillary customer events, supporting the women’s health and oncology markets for genetic testing.

Us

Designed and managed the marketing and event strategy for telehealth technology solution. Responsible for events and tradeshows, internal communications, national messaging, public relations and promotional activities. Managed and coordinated 15 annual tradeshows and conferences including the development, creation, positioning and execution of all booth and collateral materials.

Us

Managed and coordinated company tradeshows including the development, creation, positioning and execution of all booth and collateral materials. Key contact for PR/media relations. Responsible for draft & distribution of press releases and fielding press inquiries.

Brea, California, Us

Designed events, promotional contests and incentives to foster channel relationships and increase sales. Organized over 100 tradeshows, national sales and incentive meetings. Responsible for product positioning, communication and marketing programs with strategic distributor partners. Marketing Budget Responsibilities = $1.5 million

Oakland, California, Us

Developed creative promotional campaigns for corporate accounts, designed to increase internal and external brand awareness and generate sales. Key responsibility to source creative, new products and to differentiate merchandise offering from competition while developing long-term profitable vendor relationships. Designed and merchandised multiple product lines for online corporate stores that were consistent with the branding objectives for each account including: Gap, Palm, MCI, and Cisco Systems.

Developed and managed reference database which included description, image, price and vendor contact information for a total of over 3,000 products.Sourced, designed and produced unique products to offer exclusive retail-flare merchandise to clients.Trained sales team in vendor negotiations, product development and project management.

Managed merchandise selection, creation, fulfillment and distribution for $500,000 Gap Holiday sales program distributed to 1700 global stores. Partnered with Gap, Banana Republic, Old Navy, Cisco Systems, PeopleSoft, and E*Trade to design custom logo merchandise that met the promotional objective and represented the client's brand and image.

Coordinated and assisted project manager in product research, price negotiation, quote generation, product proofing and completing jobs within budget and on a strict schedule.