Kathy Hagens, Mba

Kathy Hagens, Mba Email and Phone Number

Fractional CMO, Freelance Writer, Travel Blogger, Travel Speaker, Travel Planner | Plan & Blog on Meaningful & Memorable Global Travel Experiences for Multigenerational Familes @
Kathy Hagens, Mba's Location
Greater Minneapolis-St. Paul Area, United States, United States
About Kathy Hagens, Mba

Marketing executive, travel planner, storyteller, content developer, blogger, speaker, and presenter. I serve as a Fractional Chief Marketing Officer (CMO) working with companies and higher education institutions seeking interim marketing leadership. A Freelance writer with a passion for travel I provide storytelling, including content development, writing blogs, articles for publication, and travel planning. FRACTIONAL CHIEF MARKETING OFFICERDynamic marketing communications leader experienced in conceptualizing and developing proactive communications and initiatives that align with corporate goals and objectives, across all content and channel strategies. As the Vice President of Marketing at Northwestern Health Sciences University, I was recognized for effective marketing outcomes by collaborating to create enterprise growth strategy, building best-in-class teams, designing marketing systems and processes to support growth, and embedding best practices in day-to-day execution. As a former Marketing Consultant, working with client Kimberly Clark, Director of Marketing for UHG, and Program Director, leading the MBA program for University of WI Oshkosh, I am known for consistently delivering gains in brand awareness and differentiation, internal/external communication, and team engagement.WRITER, STORYTELLER, CONTENT DEVELOPMENT, BLOGGERAs an expert storyteller, I create content that is immensely valuable as part of any organizations marketing strategy, and can have a huge impact on marketing success, when done thoughtfully and intentionally. In addition my personal passion for travel provide me the skills to offer freelance services for blogs, articles and content sharing detailed itineraries that entice, inspire, and expand the consumer experience and sales within the travel and hospitality industry. TRAVEL PLANNERA trailblazing adventurer, I love travel and have extensive personal and professional travel. I have planned many 5-star memorable adventures from Alaska to Australia, I plan all of the details from hotels, flights and itineraries to meaningful tours and events. I have hired and worked closely with numerous professional travel and event planning agencies that have showcased exceptional and unique itineraries and events. I also create content for trip planners and travel companies.SPEAKER & PRESENTERA sought-after Inspirational speaker and presenter, my audiences appreciate my expertise on creating a seamless travel and vacation experience to creating marketing branding, strategy, building top teams, and content development.

Kathy Hagens, Mba's Current Company Details
Freelance Consulting

Freelance Consulting

Fractional CMO, Freelance Writer, Travel Blogger, Travel Speaker, Travel Planner | Plan & Blog on Meaningful & Memorable Global Travel Experiences for Multigenerational Familes
Kathy Hagens, Mba Work Experience Details
  • Freelance Consulting
    Fractional Chief Marketing Officer
    Freelance Consulting Nov 2022 - Present
    CONTACT: kathy.hagens@gmail.com
  • Freelance Consulting
    Freelance Writer
    Freelance Consulting Nov 2022 - Present
  • Freelance Consulting
    Travel Planner
    Freelance Consulting Nov 2022 - Present
  • Freelance Consulting
    Tour Guide
    Freelance Consulting Nov 2022 - Present
  • Freelance Consulting
    Professional Speaker
    Freelance Consulting Nov 2022 - Present
  • Northwestern Health Sciences University
    Vice President Marketing
    Northwestern Health Sciences University May 2017 - Jun 2022
    Bloomington, Mn, Us
    Strategic and operational leadership for marketing, communications and branding. Development of organization and marketing plans to drive awareness and revenue growth for internal and external communication strategies, academic programs, continuing education (CE), healthcare clinics and retail Centers of Innovation. Member of senior leadership team driving strategic vision, initiatives and growth initiatives.
  • Krause Financial Services, Llc
    Marketing Director
    Krause Financial Services, Llc May 2016 - Mar 2017
    De Pere, Wisconsin, Us
    Lead all marketing for the organization including strategy, branding, market research, market development, product and service promotion, pricing, distribution. Develop marketing strategy impacting the return on marketing spend. Contribute to marketing effectiveness by identifying short-term and long-rage factors. Drive new sales opportunities. Collaborate closely with sales. Initiate, explore feasibility, and lead development and implementation of SalesForce.com. Lead marketing team responsible for digital and print strategies, content, design, industry conferences and conventions, trade associations, public relations, advertising, website, social media, marketing automation.
  • University Of Wisconsin Oshkosh
    Director, Mba Programs, Marketing And Communications
    University Of Wisconsin Oshkosh Jun 2011 - Apr 2016
    Oshkosh, Wi, Us
    Develop, lead and and implement strategy for MBA programs and marketing, communications and branding. Manage all operations including strategic vision, program development, research, competitive analysis, pricing, business development, administration, operations, training, enrollment, revenue growth, marketing, communications, brand positioning and messaging, advertising, promotion, website, social media, public relations, business and community outreach. Research, develop, brand, market and promote new product and service (Executive MBA program). Conduct SWOT and Competitive Analysis of existing product and service (Professional MBA program), enhancing branding for future growth, Enhance social media and digital marketing initiatives to be listed within “Top 100 Most Social Media Friendly Schools for 2013 and 2014”, joining ranks of leading international programs.Partner with regional business executives to develop premier programs that meet the needs of current and potential business leaders. Conduct outreach and build long-term partnerships with corporations. Enhance the growth, visibility and recognition of the program.Seek and build opportunities for global and cultural relationships.
  • Accenture
    Global Marketing And Communication Leader
    Accenture 2008 - 2010
    Consultant and marketing business lead at ICG Commerce (acquired by Accenture). Drive strategic initiatives related to marketing, innovation and business development goals. Specialize in integrated marketing communications planning. Engage with senior leaders at key client, Kimberly-Clark, to participate in strategic planning and the repositioning of global supplier partnerships to enhance B2C and B2B programs. Drive global strategy, innovation, development, contracts and delivery. Develop marketing, communication and reporting strategies for global offices and partner closely with global market leaders in multiple Kimberly-Clark offices. Analyze and renegotiate multiple national and international marketing agency contracts, resulting in over $7 million annual savings.
  • Rr Donnelley
    Marketing Communications Director
    Rr Donnelley 2006 - 2007
    Chicago, Illinois, Us
    Direct global marketing communication programs. Build and manage new corporate marketing team. Partner with sales and business executives. Build awareness in company products and services to support revenue growth. Brand positioning, market expansion, segmentation and tiering strategies. Drive loyalty and cross-sales. Oversee relationship with public relations agency; manage trade shows, sales enablement, corporate and customer events, market research, CRM database.
  • Unitedhealthcare
    Marketing Director
    Unitedhealthcare 1996 - 2006
    Us
    Lead corporate and field marketing, communications and branding. Build "Best in Class" marketing department including internal creative agency. Manage teams located in multiple offices.Conceptualize and communicate marketing and branding strategies. Partner closely with field sales to drive revenue growth. Build awareness of new products, services and benefits to independent field distributors. Oversee all internal and external communications, product and service introductions and promotional campaigns, national industry trade shows, market and competitive research, company website. digital marketing. Initiate corporate rebranding including research, analysis, logo development and introduction, branding campaigns. Identify customer touchpoints to capitalize on marketing opportunities. Partner closely with field sales and telemarketing teams to develop and execute sales training tools and strategies.

Kathy Hagens, Mba Skills

Marketing Communications Strategy Leadership Marketing Marketing Strategy Business Development Strategic Planning Management Digital Marketing Cross Functional Team Leadership Brand Management Team Leadership Advertising Public Relations Procurement B2b Marketing Corporate Branding Analysis Program Management Contract Negotiation Incentive Programs Loyalty Programs Corporate Identity Selling Skills Web Strategy Supplier Development B2c Marketing Brand Awareness Strategic Public Relations Planning New Business Development Global Marketing Global Management Corporate Events Sales Events Agency Leadership Executive Management Team Management Contract Management Sales Promotion Sales Promotions Marketing Agency National Sales Training Corporate Training Cultural Awareness Training Strategic Leadership Business Strategy Marketing Management

Kathy Hagens, Mba Education Details

  • University Of Wisconsin Oshkosh
    University Of Wisconsin Oshkosh
    Marketing Strategy
  • University Of Wisconsin Oshkosh
    University Of Wisconsin Oshkosh
    Organizational Communication
  • E-Seed
    E-Seed

Frequently Asked Questions about Kathy Hagens, Mba

What company does Kathy Hagens, Mba work for?

Kathy Hagens, Mba works for Freelance Consulting

What is Kathy Hagens, Mba's role at the current company?

Kathy Hagens, Mba's current role is Fractional CMO, Freelance Writer, Travel Blogger, Travel Speaker, Travel Planner | Plan & Blog on Meaningful & Memorable Global Travel Experiences for Multigenerational Familes.

What is Kathy Hagens, Mba's email address?

Kathy Hagens, Mba's email address is kh****@****lth.edu

What is Kathy Hagens, Mba's direct phone number?

Kathy Hagens, Mba's direct phone number is +195288*****

What schools did Kathy Hagens, Mba attend?

Kathy Hagens, Mba attended University Of Wisconsin Oshkosh, University Of Wisconsin Oshkosh, E-Seed.

What skills is Kathy Hagens, Mba known for?

Kathy Hagens, Mba has skills like Marketing Communications, Strategy, Leadership, Marketing, Marketing Strategy, Business Development, Strategic Planning, Management, Digital Marketing, Cross Functional Team Leadership, Brand Management, Team Leadership.

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