Kathy Hansen Email & Phone Number

Berkeley, CA

• Piloted company rebranding and led website redesign for greater usability and SEO rankings
• Launched "Illuminati" program to strengthen sales efforts with tools, focus and rewards. Boosted sales, increased leads, and generated useful feedback about products and service.
• Developed microsite, generating dialogue with specifiers and capturing new customers
• Spearheaded creative marketing development for all product launches. Defined and instituted the optimal product launch package which was later adopted by Acuity Specialty brands
• Led strategic planning, budget management, product naming, campaign concepting, ad/media buying, social media communications, video marketing, website development, PR, and design.
• Supervised staff, external PR agency, designers, writers, photographers, videographers, printers.

Emeryville, CA

• Defined visual design direction (including color strategy and illustration style) of new product line of effective, motivating and challenging learning products for children ages 3-6.
• Participated in concept development, market research, competitive analysis and kid testing. Ensured feasibility of designs while meeting product creation time lines, price points, and merchandising needs.

San Francisco Bay Area

Developed concepts and designs for fine art stationery, gift and home decor products at Amcal. Created multi-million dollar stationery program for Target.

San Francisco

• Provided complete targeted marketing solutions using direct response print, email, direct mail and corporate/promotional collateral. Managed all phases of the creative process ensuring communications were on target and.
• Clients: Visa, HP, Peregrine Systems, Microsoft Great Plains.

Berkeley, CA

• Translated marketing strategies into appropriate creative concepts. Executed communication pieces with clarity, timeliness, originality and on budget, while meeting client objectives.
• Directed photo shoots, managed illustrators and freelancers. Produced promotional and POP materials, FSI’s, marker comps, corporate identity, and packaging.

Minneapolis

• Developed customer loyalty programs for international clients including FedEx, Asiana Airlines, and Delta Airlines.
• Developed all membership materials for The Commonwealth Bank of Australia customer loyalty program including logo identity.
• Established creative department in new Sydney-based office within six months.

Greater Minneapolis-St. Paul Area