Kathy Harvey-Ellis Email & Phone Number

Framingham, Ma

OnTarget Marketing Solutions is a one-stop solution for your small business marketing needs, including email marketing, public relations and social media marketing.

* Writes blog postings, e-newsletters and client articles* Designs collateral* Handles tradeshow logistics* Manages social media * Performs business development

Lincoln, Mass

Woburn, Ma

* Planned major event for human resource professionals, including securing speakers, managing logistics and marketing the event* Optimized company website, resulting in 50% increase in website traffic* Created and managed Facebook account* Collaborating in new website project* Handles public relations for the company* Performs business development research.

• Managed and planned press coverage. Wrote all press releases and articles for Center, School and Performing Company• Designed and created weekly e-newsletter and marketing e-blasts through Vertical Response.com• Promoted The Center through community outreach, annual Gala event, and lead solicitation• Introduced School’s referral program and contributed to marketing strategy efforts• Maintained website; responsible for Facebook and Twitter strategy and updates • Administered online auction on Biddingforgood.com

• Telephoned decision-makers to introduce and sell website design services• Scheduled appointments for Web Strategist and passed appropriate leads to him• Researched sales opportunities through industry research• Grew pipeline through ongoing telephone and e-mail contact

• Wrote, edited and designed e-mail marketing campaigns and newsletters• Edited and wrote pages for company website• Created training video for customer call center employees• Educated customers about Fertell product• Contributed to customer market research surveys

• Created and implemented marketing plans for survey product line each quarter • Achieved 19% growth in survey product line between 2003 and 2005 • Wrote and edited direct mail promotions, e-mail marketing pieces and press releases • Directed design concepts for direct mail promotions and managed outside vendors • Projected ROI for direct mail campaigns, analyzed results, and developed marketing budgets • Edited and produced company newsletters

• Exceeded monthly and quarterly sales goals, utilizing a consultative sales model • Increased territory revenue by establishing new client relationships, attaining more than $1 million in revenue • Achieved 136% of quota for 1999. Attained 187% of quota for 2nd quarter, 1999 • Developed annual territory business plan and forecasted sales each month • Presented product demonstrations of website at Monster.com seminars

Mba, Business

B.A., English