I am the founder and president of Heasley & Partners, Inc. and creator of Heart & Mind® Branding. It's been a privilege to use this method to grow brands like Cold Stone Creamery, Massage Envy, the state of Arizona and many other brands people love. It's through Heart & Mind Branding that business leaders achieve exceptional results, build winning brands and create strong cultures.I'm an accomplished senior executive, entrepreneur, advisor, and thought leader with decades of success in business development, communications, marketing, brand building, public relations, publishing, video, content development, and have worked with diverse companies and people. Franchising, consumer products, financial services, hospitality, tech, manufacturing, real estate, healthcare, government, political, beauty, fitness, wellness are among the industries in my experience arsenal. Clients find my diversity an asset because I readily see patterns in a business and can apply the best practices laterally. The result is exceptional creativity. My methods are featured in Chicken Soup for the Entrepreneur's Soul and Midas Touch, by Donald Trump and Robert Kiyosaki. I graduated from Penn State with a BA in Advertising. In 2019 I was named a Penn State Alumni Fellow, the most prestigious award given by the 700,000-member Penn State Alumni Association. I'm the past president of the Penn State AD/PR Alumni Board for the university’s top-ranked Donald P. Bellisario College of Communications and am a guest lecturer in the classroom. I'm a former member of the college’s Alumni Society board and the Carnegie Society. I served as an advisory board member at Grand Canyon University's Executive MBA Program under the direction of Ken Blanchard and as a business plan panel judge at Thunderbird’s Walker Center for Global Entrepreneurship. I am also a repeat speaker at ASU’s Center for Services Leadership Symposium. In 2017 I was honored as a Woman of Achievement In Business Magazine, and in 2012 was one of the Top 25 Women in Business by the Phoenix Business Journal and an Athena Award nominee. Before founding my firm in 1994, I worked with Coca-Cola, Ryland Homes, Exxon, Dr Pepper, and B2B firms in finance, insurance, and technology. Through that, I realized the power of heart and have based my career on trumpeting how emotion moves people to action and speaking around the world. My clients' results demonstrate the effectiveness of connecting emotional triggers with business practices (Heart with Mind) and giving business leaders a process to make it happen in their companies.