Kathy Hoopes Email & Phone Number

Cincinnati Area, KY

• SGK consultants are trusted advisors in design optimization and adaptation, production, premedia, print services and workflows helping to protect brands across media channels by producing superior quality assets while.
• Works closely with senior leadership to develop stronger relationships with key accounts such as P&G. Seeks to understand the brand’s business to identify new services/offerings to meet the clients’ evolving needs.
• Serves as the main day-to-day contact on current projects for a range of P&G brands, suppliers, external partners, and the internal account team. Serves at the Subject Matter Expert on processes, capacity, timelines.
• Translates client requests and requirements into detailed, and sometimes technical, instructions for project teams.
• Partners with all stakeholders to ensure a smooth transition of new clients to SGK.

• Acted as the key relationship manager between the client, the Interbrand cross-functional team and senior management. In addition to being responsible for delivering excellent project-based work, this role required.
• Managed and led multi-discipline teams (Creative, Strategy and Implementation) to develop strategic and creative branding solutions for core cpg clients such as Mars Petcare, Kroger, Covidien, Dole Fresh Vegetables.
• Consistently managed a $1-1.5million annual book of business and delivered strong organic growth within the current client roster based on exceptional relationships, the strength of the deliverables and aggressively.
• Spearheaded and supervised for seven years an off-site team devoted to managing the AOR relationship for the Lowe’s account and its private brand portfolio. Secured two multi-year contract extensions to the original.
• Proactively developed creative solutions to work with exceedingly short timelines in conjunction with tight budgets.
• Acted as the key liaison between the client team and the internal project team. A positive attitude fostered strong team morale and motived the team to focus on delivering great work and united the team toward the same.

• Developed merchandise plans, managed the product development process and delivered profitable results for the specialty retail segment of Galerie's business. Client base ranged from high-profile specialty retailers.
• Market and competitive research and seasonal line plan development. The line plan, developed to meet the business objectives, incorporated sales history, retail sell-thru, and current market trends.

Directed overall strategic leadership for the client's media and/or marketing planning and execution. Accounts included The Andrew Jergens Company, PC OnCall, Clothestime and Super Kmart. Prepared quarterly and annual competitive reviews and reported relevant industry and market trends to high-profile clients.

Brand Manager position where I worked closely with the merchants to develop new programs to complement their existing assortment plans. All of the new programs were exclusive to Mercantile Stores and under their private brand, Laura Gayle. Expanded the classifications to produce a 30% sales increase over prior year. Analyzed brand penetration at the door.