Kathy Horn

Kathy Horn Email and Phone Number

Marketing Communications Professional @ vitalink
raleigh, north carolina, united states
Kathy Horn's Location
Raleigh-Durham-Chapel Hill Area, United States
Kathy Horn's Contact Details
About Kathy Horn

Senior marketing professional with expertise in marketing communications, content management, campaign management, CRM/database marketing, product management and project management. Experience in content creation and management, including technical and non-technical writing; ghostwriting non-fiction books; developing newsletters, brochures, sales presentations, and white papers; web content creation; ad content and pay-per-click content; creation and administration of surveys; SEO; event planning and coordination; vendor management; sales support and training.Specialties: marketing communications, content creation, CRM, campaign management, database marketing, product management through SDLC, project management, business/technical liasion

Kathy Horn's Current Company Details
vitalink

Vitalink

View
Marketing Communications Professional
raleigh, north carolina, united states
Website:
vitalinkweb.com
Employees:
11
Kathy Horn Work Experience Details
  • Vitalink
    Vice President
    Vitalink Jan 2019 - Present
    Raleigh-Durham-Chapel Hill Area
  • Vitalink
    Marketing Consultant
    Vitalink Jan 2010 - Jan 2019
    Hands-on management of relationships for marketing clients. Tasks include campaign management, content creation, ghostwriting books, articles and blog posts, newsletter content, press releases, client survey creation and analysis, pay-per-click advertising, SEO, Google Analytics, social media, and project management.
  • Lawyers Marketing Associates, Inc.
    Ghostwriter
    Lawyers Marketing Associates, Inc. 2009 - Nov 2014
    Ghostwrite non-fiction books for law firm clients.
  • Self Employed
    Marketing Consultant
    Self Employed Oct 2008 - Aug 2014
    Paid and unpaid consulting work includes SEO, web copy creation, Google AdWords campaign creation and reporting through Google Analytics, sales collateral, press releases, white papers, newsletters, planning and process improvements, budgeting, and project management
  • Conclusive Marketing
    Product Management / Project Management / Client Services
    Conclusive Marketing Mar 2006 - Jul 2008
    Implemented analytics and training offerings for clients. Provided sales support and copy for marketing materials and RFP’s. Led technical operations staff for sales force automation (SFA/CRM) solution in scoping and delivering change requests and software upgrades within profit and budget guidelines. Worked with technical architect on product enhancements. • Managed first cross-industry release of the solution• Implemented annual client conference• Negotiated contract renewals with success rate of 87%
  • Harte-Hanks
    Product Management / Marketing / Operations / Customer Support
    Harte-Hanks 1997 - 2006
    Provided overall product direction and support for division’s Epiphany-based CRM solution throughout SDLC. Managed client implementations from requirements gathering to installation. Liaison with technical team to develop offerings by industry. Directed testing and quality assurance efforts. Responsible for all marketing activities of division, including campaigns and website development. • Provided consulting services to clients on campaigns and reporting• Improved sales to close ratio and provided “hot” leads by marketing and implementing web-based demos• Vendor management of software consultants and ad agency• Built the customer service and training departments from the ground up in a start-up division of a major corporation
  • Suntrust Bank
    Marketing Officer
    Suntrust Bank 1985 - 1997
    Supported and trained affiliate banks on marketing database usage. Analyzed secondary market research, demographics and financial information, segmentation, marketing and profitability data. • Analyzed research data and provided recommendations to management• Guided transition to paperless on-line storage system, saving thousands• Initiated training program that reduced staff turnover by 90%

Kathy Horn Skills

Marketing Communications Marketing Crm Management Marketing Strategy Email Marketing Database Marketing Seo Project Management Analytics Google Analytics Product Management Google Adwords Press Releases Social Media Social Media Marketing Online Advertising Newsletters Sem Leadership Microsoft Office Marketing Management Market Research Start Ups Website Development Online Marketing Direct Marketing Campaign Management Surveymonkey Survey Design Google Webmaster Tools Seo Copywriting Web Content Ghostwriting Ppc Blogging Segmentation Writing

Kathy Horn Education Details

Frequently Asked Questions about Kathy Horn

What company does Kathy Horn work for?

Kathy Horn works for Vitalink

What is Kathy Horn's role at the current company?

Kathy Horn's current role is Marketing Communications Professional.

What is Kathy Horn's email address?

Kathy Horn's email address is kh****@****.rr.com

What is Kathy Horn's direct phone number?

Kathy Horn's direct phone number is +170477*****

What schools did Kathy Horn attend?

Kathy Horn attended Rollins College - Crummer Graduate School Of Business, The College Of William And Mary.

What are some of Kathy Horn's interests?

Kathy Horn has interest in Twitter Clients And Apps, Tweetdeck, Dunkin' Donuts, Hootsuite, Twitter, Whole Foods Market, Twitter Api, Sharethis, Startups, Addthis.

What skills is Kathy Horn known for?

Kathy Horn has skills like Marketing Communications, Marketing, Crm, Management, Marketing Strategy, Email Marketing, Database Marketing, Seo, Project Management, Analytics, Google Analytics, Product Management.

Who are Kathy Horn's colleagues?

Kathy Horn's colleagues are Mike Steele, Angelica Engo, Máximo Saccone, Soledad Rodriquez, Richard Jones, Faisal Zaki, Eric Conn.

Not the Kathy Horn you were looking for?

  • Kathy Horn

    Founder At Hunt, Gather | Wbenc Member | Building On Breakthrough Tech To Amplify Creative For Brands
    Greater Seattle Area
  • Kathy Horn

    Louisville, Ky
  • Kathy Horn

    Retired Vice President Of Provider Relations And Health Care Network Communications At Excellus Bcbs
    New Hartford, Ny
    2
    excellus.com, excellusbcbs.com

    1 (800) 9XXXXXXX

  • Kathy Stellhorn

    Director Of Human Resources At Refreshed Tech
    Angola, In
    1
    powerscreenindiana.com

    2 +126066XXXXX

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.