Kathy J. Belcher Email & Phone Number

Birmingham, Alabama, Us

Manage marketing team and oversee all marketing campaigns to drive sales and build brand awareness

Bellevue, Wa, Us

 Managed a multi-brand strategy aimed at increasing market share (across both T-Mobile and Metro by T-Mobile brands) in under-penetrated markets, with a focus on building long-term brand consideration. Developed and executed go-to-market strategies for over 200 new store openings across multiple brands, serving as the primary liaison between various business channels and functions nationwide. Identified and capitalized on new growth opportunities, collaborating with internal and external stakeholders to develop effective marketing solutions for both B2B and B2C channels. Utilized market data and worked closely with sales teams to increase brand awareness and enhance market positioning. Coordinated and implemented numerous successful marketing and PR programs, including a GTM strategy for rural and local grassroots markets, utilizing various channels such as advertising, digital marketing, social media, direct mailings, print production, and customer events.

Dallas, Texas, Us

 Led team of 5+ marketing professionals in the development and execution of highly effective integrated campaigns while building relationships with Alabama media professionals statewide. Implemented targeted hyperlocal marketing tactics to drive awareness and consideration for 125+ authorized dealer locations, resulting in increased sales and customer loyalty. Define what field marketing needs from corporate marketing, product marketing, online growth, marketing operations, and marketing program management to ensure regional sales support. Ensured field marketing adheres to global brand marketing standards, and is aligned to product marketing strategy. Developed specific field marketing plan, utilizing and maximizing all elements of the marketing mix directed towards meeting the goals/objectives and priorities for that market.

Dallas, Tx, Us

 Supervised a high-performing team that served as a key liaison between the regional and HQ team, delivering market insights and championing market-level needs for all sponsorships, advertising, and merchandising.  Implemented a KPI measurement tracking system, resulting in the identification of key areas for improvement and the recommendation of targeted action plans to increase performance and optimize resource allocation. Demonstrated exceptional market acumen by proactively identifying new brand and market opportunities through comprehensive analyses, including consumer trend analysis and market observation.