Kathy J. Belcher

Kathy J. Belcher Email and Phone Number

Marketing Leadership Professional ➤ Marketing/Brand Strategy ★ Operations ★ Advertising & Media ★ Agency Management ★ Multi-Channel Marketing ★ Project & Program Management ★ B2C & B2B @ Waynes Pest Control
Kathy J. Belcher's Location
Greater Birmingham, Alabama Area, United States, United States
About Kathy J. Belcher

I am an experienced Marketing Professional with a successful track record in increasing market share and building brand consideration. Over the years, I have developed and executed go-to-market strategies for over 200 new store openings across multiple brands, coordinated successful marketing and PR programs, and identified and capitalized on new growth opportunities.At my core, I am a results-driven professional who is passionate about developing and implementing effective marketing solutions. I am skilled in utilizing market data and collaborating with internal and external stakeholders to develop marketing strategies for both B2B and B2C channels. My expertise lies in understanding the market dynamics, identifying growth opportunities, and developing targeted marketing tactics to drive awareness and consideration for our authorized dealer locations.🌟 SELECTED KEY ACHIEVEMENTS 🌟• Collaborated with a team of 3 to launch and drive the growth of a C-level $30M community grant program aimed at increasing social impact.• Achieved a 2% QoQ increase in the share of port-ins through innovative community outreach strategies across various lines of business (B2C/B2B).• Analyzed ROI, managed P&L, and reported on performance for a marketing budget of over $8M.• Worked closely with a team of 4 marketing professionals with an annual budget of $18M, and consistently delivered exceptional results, demonstrating effective leadership and financial acumen.• Developed and executed a multiyear rural market strategy for national initiatives, including Connecting Heroes, WIFI buses (over 200 buses), Hometown Grants, and store openings (200+ Metro and T-Mobile).• Successfully managed relationships with 200 media clients, 100 sponsorship partners, and 10+ agencies, while overseeing a regional media budget of $100M and $3M sponsorships.Kindly contact me at kjbelcher66@gmail.com for opportunities or consultation

Kathy J. Belcher's Current Company Details
Waynes Pest Control

Waynes Pest Control

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Marketing Leadership Professional ➤ Marketing/Brand Strategy ★ Operations ★ Advertising & Media ★ Agency Management ★ Multi-Channel Marketing ★ Project & Program Management ★ B2C & B2B
Kathy J. Belcher Work Experience Details
  • Waynes Pest Control
    Marketing
    Waynes Pest Control Jun 2023 - Present
    Birmingham, Alabama, Us
    Manage marketing team and oversee all marketing campaigns to drive sales and build brand awareness
  • T-Mobile
    Senior Regional Marketing Manager
    T-Mobile Jan 2019 - Oct 2022
    Bellevue, Wa, Us
     Managed a multi-brand strategy aimed at increasing market share (across both T-Mobile and Metro by T-Mobile brands) in under-penetrated markets, with a focus on building long-term brand consideration. Developed and executed go-to-market strategies for over 200 new store openings across multiple brands, serving as the primary liaison between various business channels and functions nationwide. Identified and capitalized on new growth opportunities, collaborating with internal and external stakeholders to develop effective marketing solutions for both B2B and B2C channels. Utilized market data and worked closely with sales teams to increase brand awareness and enhance market positioning. Coordinated and implemented numerous successful marketing and PR programs, including a GTM strategy for rural and local grassroots markets, utilizing various channels such as advertising, digital marketing, social media, direct mailings, print production, and customer events.
  • Metro By T-Mobile
    Field Marketing Manager
    Metro By T-Mobile Sep 2015 - Jan 2019
    Dallas, Texas, Us
     Led team of 5+ marketing professionals in the development and execution of highly effective integrated campaigns while building relationships with Alabama media professionals statewide. Implemented targeted hyperlocal marketing tactics to drive awareness and consideration for 125+ authorized dealer locations, resulting in increased sales and customer loyalty. Define what field marketing needs from corporate marketing, product marketing, online growth, marketing operations, and marketing program management to ensure regional sales support. Ensured field marketing adheres to global brand marketing standards, and is aligned to product marketing strategy. Developed specific field marketing plan, utilizing and maximizing all elements of the marketing mix directed towards meeting the goals/objectives and priorities for that market.
  • At&T
    Senior Regional Marketing Manager
    At&T Aug 1993 - Apr 2015
    Dallas, Tx, Us
     Supervised a high-performing team that served as a key liaison between the regional and HQ team, delivering market insights and championing market-level needs for all sponsorships, advertising, and merchandising.  Implemented a KPI measurement tracking system, resulting in the identification of key areas for improvement and the recommendation of targeted action plans to increase performance and optimize resource allocation. Demonstrated exceptional market acumen by proactively identifying new brand and market opportunities through comprehensive analyses, including consumer trend analysis and market observation.

Kathy J. Belcher Education Details

  • Talladega College
    Talladega College
    General

Frequently Asked Questions about Kathy J. Belcher

What company does Kathy J. Belcher work for?

Kathy J. Belcher works for Waynes Pest Control

What is Kathy J. Belcher's role at the current company?

Kathy J. Belcher's current role is Marketing Leadership Professional ➤ Marketing/Brand Strategy ★ Operations ★ Advertising & Media ★ Agency Management ★ Multi-Channel Marketing ★ Project & Program Management ★ B2C & B2B.

What schools did Kathy J. Belcher attend?

Kathy J. Belcher attended Talladega College.

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