Served as ICF Cheif Fundraising and Marketing Strategist.

Responsible for overall management and operation of DRC, along with implementation of the Downtown Plan. Created and implemented the first marketing plan, annual income goals, and work plans for staff.Created and managed the first Business Improvement District (BID). Increased net revenue by 251%. Reported directly to a 22 member board of directors.

Responsible for 7 direct reports and 250 indirect reports. Reported to CEO and served on executive management committee. Spearheaded corporate strategic plan process for entire company. Developed plans and strategies for individual departments including, marketing/public relations, training and development, alternative delivery systems, and retail sales.Exceeded all revenue, deposit, loan and net income goals.Led major name change initiative (corporate rebranding and repositioning initiative), working with corporate leaders and establishing internal and external teams to develop marketing and operational plan, increasing community and brand awareness.Significantly improved associate morale, leading to greater employee productivity as measured on the corporate morale (or opinion) survey and reducing turnover from 40% to 15%.

Reported to CEO,Led corporate marketing, training and development and retail functions. Directed all alternative delivery systems including call center and internet bankingMet or exceeded budget goals in all markets. Implemented retail product standardization in 20+ bank locations, increasing operational efficiencies and reducing marketing costs. Implemented profitability measurement system, enhancing bank's ability to target key clients.

A $19 billion bank holding company. Reported to Sr. Exec. V.P. and First V.P. of Human Resources Firstar Wisconsin. Led training and development function for state of Wisconsin. Launched training department and designed strategic training initiatives, supporting corporate business plan and meeting budget goals. Implemented sales and sales management process to enhance budget and market goals, with region receiving highest ratings in company for sales and sales managment routines. Facilitated training programs in management/leadership, sales, service, motivation, diversity, team building, change and human resource management.