Marketing & PR: • Regional marketing strategy development and budget control for Jacob Jensen Design studio design services business and Jacob Jensen branded products in China and SEA• Set-up marketing team for JJD in China with members of marketing executive & graphic designer.• Organization of industry exhibitions such as CES, Design Shanghai and Beijing Design week; from booth design, booth rental and production to onsite services, etc.• Event management; production of new product launch and press conference, in charge of venue rental, guest invitation, rundown, logistics, onsite services, etc. • Jacob Jensen brand participating at Denmark Pavilion on Alibaba’s Tmall Global launch event in Alibaba Headquarter with the presence of Danish Minister of Foreign Affairs Anders Samuelsen• Organizing MOU signing ceremony for Jacob Jensen Design with China Zhonghua Geotechnical Engineering group witnessed by His Royal Highness, Crown Prince Frederick of Denmark during Beijing Design Week 2018• Social media content creation; in charge of drafting key message for social media platforms, proof read of articles drafted by marketing executive for JJD official wechat, Facebook, Instagram etc.• Public relation management; maintaining good relationship with key journalists, pitching for media coverage, CEO interview and product placement. • Achieved media value of RMB 6,925,000 from both online and offline publications.• Brand Tmall platform set up and regular update• Development of corporate materials – brand brochure, sales kit, cases and corporate gifts, etc. • Organizing product / lifestyle photo shooting. • Development of potential leads to explore business opportunities through different industry exhibitions, networking events and client referrals. • In charge of business negotiations with client, drafting contracts and closing deals. Account management for design projects, attending delivery meetings, following up project progress and client’s payments.

• Annual marketing strategy development and budget control • Brand’s TVC, print advertising and photo shooting production • Media planning & buying (TV, magazine, Web TV)• Brand's official website set-up (www.arda.cn) & regular content update.• Production of digital campaigns (SEO & PPC); concept development, agency selection, setting KPI, monitoring performance, results evaluation. - APP and digital selling tools development; concept development, agency pitching, structure analysis, agency performance monitoring, final results delivery. • Event management; production of annual distributors event, new product launch, press conference, media gathering.• Content development and outstanding art sense in design of marketing collateral of all kinds includes EDM, POS material, product catalog, company brochure, sales brochure, promotional material for retail stores and gifts etc. • Coordination of participation for industry exhibitions; booth rental, booth production, on-site services. • Management of annual quantity market research project; understanding consumer journey & purchasing behavior.• Management of social responsibility project, sponsoring China Breast Cancer association to help poor Chinese women receiving breast cancer treatment. • Agency & vendor management; briefing document development, agency pitching, agency selection, budget negotiation and contract signing. • People management; leading a team of four people, three marketing executives and one graphic designer

• Planning, developing and implementing media strategies.• Monitoring PR agency’s work performance: setting goals/work involvement, revising press release and media list, monitoring media clipping report.• Organizing events like press conference, tours, exhibitions; liaise withproperty GM/Founder/CEO for press events and dealing with media invites/responsible for media schedule.• Arranging media photo shoot/TV program shooting and coordinates with internal departments.• Managing celebrities and VIP relations.• Managing Chinese and International media relations, dealing with media enquires, often via telephone and email.• Owning strong media database of editors from Travel, lifestyle, luxury magazines, newspaper and TV.• Development and responsible for media partnerships, such as media buying, advertising/advertorial concept, content creation.• Collating and analyzing media coverage.• Management of English to Chinese translation for all the marketing material,leaflets, brochures, EDM and newsletters.• Maintaining and updating corporate website, using WORD PRESS.• In charge of social media activities mainly on weibo & wechat, organising social media campaign, content creation, replying daily guests enquires.• Managing guests complaints and follow up guest calls.

• Strong management skills of all the communication tools/solutions including offline/online advertising , branding, PR management, media planning, events organization, web, social media and BTL activities• Assisting GM in strategic planning and identification of the most suitable / efficient communications strategies/solutions/tools/media for a Brand’s development.• Strong ability of marketing reserach, analysis, evaluation and implementing solutions. • Strong ability of building and managing client's relations.• Daily liasion with clients and internal colleagues.• Assisting in advertising concept creation, media buying on appropriate channels, collecting media kits and negotiation with publications.

• Creating barcodes for new samples• Responsible for reporting up-to-date sample information to account managers, dealing with the booking in and booking out of samples.• Dealing with call backs for outstanding samples• Assisting in the organisation of Brioni AW09 Press Event• Assisting in merchandising and showroom presentation• Helped to provide end-of-season Sales analysis, including forecasting and competition analysis.