Manager, Consumer Marketing And Sales
CurrentOversee marketing activities and pursue strategic partnerships for consumer-facing website and related print/digital products; manage marketing programs to drive traffic to HealthyChildren.org including outreach to AAP member pediatricians, online events such as sweepstakes and other registration drives, digital and print advertising, and communication through social and traditional media as well as a variety of internal vehicles; develop strategic partnerships to expand our reach to parents; work with internal team and outside agencies to evaluate and improve the site’s offerings; work to develop additional revenue sources outside of general sponsorship; develop annual budgets and periodic forecasts.