•Create editorial calendars for blog content optimization and manage content creation with writers and editors•Collaborate with other marketing channel leads to ensure strategies are cohesive and match clients’ business objectives•Lead weekly meetings with up to five clients reporting on campaign deliverables, progress, and results

•Conduct keyword research and implement keyword assignments to clients' CMS platforms (WordPress, Magento, Shopify) for content optimization and on-site SEO•Conduct competitive SEO audits to compare clients' websites against competitors and to identify quick-wins•Assist Project Manager with initial and monthly technical site audits and analysis by using Screaming Frog and SEMrush•Compile data and report on monthly website traffic and keyword rankings through Google Analytics and SEMrush•Manage 100+ local listings through GMB and other directories, as well as through RenderSEO

•Critiqued resumes using peer advising techniques to help students with career development•Conducted outreach presentations to the campus community about readily available Career Services resources•Collaborated with a team of 8 other Career Peers on projects that promote career readiness•Revamped and co-managed the Career Services Instagram account •Supported Career Services with operating and marketing various events throughout the yearP R O J E C T S:GENS 100 Video: "The design approach to problem-solving in your career development" (Lead Coordinator)•Coordinated student schedules based on the availability of 5 Career Peers and the Marketing Student Assistant •Communicated and created clear deadlines to the participating Career Peers•Managed the master schedule throughout the week to ensure deadlines (for scriptwriting and filming) were metCareer Peer Instagram Takeover (Participant)•Utilized the SDSU Career Services Instagram to introduce followers to the Career Peers•Informed followers on what resources SDSU Career Services has to offerE V E N T S:11/09/18 | Disney Aztecs Professional Day•Attended a professional networking luncheon between current SDSU students and SDSU alumni working within various parts of the Walt Disney Corporation

•Created a strategic marketing plan with the goal of increasing attendance and event awareness•Hosted a giveaway to promote early registration by students•Advertised the event to various diverse and cultural departments and student organizations via direct marketing, email outreach, and social media•Provided live event coverage on the SDSU Career Services Instagram account•Collaborated with the Graphics Student Assistants to create all collateral for the event

•Served as the primary spokesperson and general liaison between the organization and campus and community•Supervised 4 Executive Board members and 8 representatives in completing their respective duties•Coordinated and oversaw all organizational programs and projects•Chaired and presided weekly Executive Board meetings

•Collaborated with 7 representatives from the participating API student organizations on campus•Acted as a liaison between the CIR Program Coordinator and the representatives•Managed a budget of $250 for refreshments from SDSU Catering for an estimated 100 attendees•Coordinated operations before the start of the event and acted as the host the day of the event•Increased attendance of the event from the past two years

•Established long-term relationships between ongoing partners from SDSU's cultural student organizations and Pac Arts•Secured 5 co-presenters from SDSU student organizations for SDAFF Spring Showcase•Met with representatives of SDSU's departments and student organizations as needed•Co-managed all film event pages on Facebook and Gala Festival Engine •Generated copy for social media posts for films on Facebook, Twitter, and Instagram as assigned •Updated and maintained the Community Outreach Airtable

•Facilitated an Intern Program that allows for the group of 6 interns to grow as passionate and effective leaders•Communicated about events and resources on the SDSU campus to general body members•Acted as a liaison between VSA and Associated Students and VSA and other student organizations on campus•Represented VSA in the Student Diversity Commission of Associated Students on campus•Coordinated with the SDSU VSA Cabinet to plan our annual Film Festival in the Fall semester•Coordinated with the SDSU VSA Cabinet to plan our Vietnamese Culture Night in the Spring semester

•Created a marketing plan that was to be completed in approximately 3 months•Supervised and effectively worked with the other co-heads of the promotions committee•Created and managed the Facebook event page and countdown •Managed the Instagram countdown on SDSU VSA's account•Promoted SDSU VSA's culture night to internal organizations of SDSU•Managed guest services and hospitality

Each year, the Vietnamese Student Association of SDSU hosts a film festival featuring short films submitted by VSA's from other Southern California colleges and universities in order to raise money for a chosen philanthropy project. A portion of this year's proceeds went to the Pacific Links Foundation to assist them in their efforts to end human trafficking in Vietnam. I had the chance to be the Head of Promotions for this amazing event and was beyond ecstatic! I also got to dabble in hospitality. This opportunity gave me a taste of what special events marketing would be like and really tested my knowledge in the field.•Created a marketing plan that was to be completed in approximately 3 months•Supervised and effectively worked with a team of 5 people that made up the Promotions Committee•Delegated tasks to each team member according to their skills set•Promoted SDSU VSA's film festival to internal organizations of SDSU•Increased marketing efforts which contributed to the highest attendance in the event's 5 years of operations