Kathy Kelley Email & Phone Number

Forchheim, DE

Raritan, NJ, US

Basel, Baselstadt, CH

• Member of small team focused on rapidly reinvigorating brand. Support pull-through efforts of Account Managers by creating integrated digital and print campaigns and patient tools to aligned strategic objectives..
• Launched the Pod Squad, an online video chat with nurses to help patients administer product properly. Co-led team including call center, training, operations, website design and build.

• Contributed to client proposals and final reports for managed care strategy and tactics as independent consultant.
• Conducted secondary research to evaluate the launch of speciality product for an orphan disease, prior to generic entry. Created benchmark to estimate potential brand switching.
• Developed communication strategy demonstrating product value, for account manager tools to help retain formulary position versus entrenched generic.

• Evaluated value-added services to complement products and meet evolving customer needs to improve disease control while decreasing total cost of care. Developed and led scientific engagement and business strategies.
• Evaluated smart technology to improve patient adherence and differentiate brands. Identified success factors and critical insights with patients, HCPs and payers via primary market research and advisory boards.
• Led strategy for new device platform to meet customer needs in emerging and developed markets for new inhaled products.
• Partnered with health informatics research partner, using electronic medical records, to design study to understand reasons for low adherence and generate outcomes data to support reimbursement of new device technology.

• Passionate Brand Champion for SINGULAIR, a $5B block buster asthma and allergy medication. Commercial lead for cross functional team with clinical and regulatory colleagues that developed and implemented a successful.
• Expanded footprint in pediatric market by developing global segmentation strategy: the foundation of the scientific and promotion platform ex-US, supporting $.75B+ annual sales to become the leading pediatric asthma.
• Launched several new indications globally including new formulations.
• Partnered with Health Economics Outcomes Research to gain access for new indications and defend reimbursement challenges by developing outcomes study summaries, messaging and speaker slides demonstrating improved.
• Created multi-channel marketing program to share new Real World effectiveness data. Reduced cost per contact by 66% using webinars and digital channels while growing brand in last two years of exclusivity.
• Developed brand strategy and created/implemented integrated marketing plans including sales aids, sales training, public affairs, medical education and outcomes research plans.

Responsible for successful implementation of promotion plans for respiratory and osteoporosis franchises, including delivering new branding and launch campaigns for two products. Managed two promotion managers.

Developed worldwide promotion campaigns and core advertising pieces for HIV franchise. Managed $4M budget including negotiating contracts with agencies and developing annual plans.

Wrote marketing plans and implemented distributor programs to grow specialty pesticides in US market.

Produced sales materials, technical bulletins, and consumer journal advertisements for five crop protection products and two companion animal products in US markets.

Provided analytic support to sales and marketing teams. Managed commission payments to Sales Agents. Estimated financial impact of distributor programs. Managed two analysts.

Mba, Marketing Focus

Bs Business Administration, Economics And Finance Concentration