Kathy (Martin) Krais work email
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Kathy (Martin) Krais personal email
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I am a purpose-driven and resourceful executive with over three decades of experience delivering high-impact strategy and B2B marketing and communications programs that consistently drive growth and improve client retention. Throughout my career, I’ve been most fulfilled by partnering with fast-growing organizations in the 25 – 500 employee range, where I can apply my strategic expertise to help them scale and succeed. My impact extends beyond marketing and communications, as I have consistently provided leadership in strategic planning, operational efficiency, and product direction.A creative yet pragmatic leader, I nurture high performing teams by fostering an environment that encourages ideation and innovation that is grounded in data-driven decision making. I have leveraged a wealth of quantitative and qualitative insights to develop effective growth strategies and build scalable frameworks and processes that empower teams to thrive. I’m a low-ego, collaborative leader who aligns cross-functional teams (senior leadership, marketing, sales, product) to drive exceptional product and program outcomes. My colleagues and clients appreciate my passionate commitment to customer success, a focus that extends to brand strategy and communication. I’m recognized for crafting compelling, authentic brand narratives that build trust and foster long-term engagement.Industries: Technology – B2B, SaaS | Consulting | Philanthropy | Nonprofit | Professional Associations
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Director Of MarketingMarts&LundyNew York, Ny, Us
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Head Of MarketingResolved 2021 - PresentToronto, Ontario, CareSolved helps organizations that do good, be better. We partner with our clients to meaningfully impact their effectiveness with technology, providing grants and research management systems that power some of the largest grantmaking organizations worldwide. Our comprehensive services support clients during every stage of their technology journey including strategy, process optimization, change management, and leveraging insights to help organizations understand and act on the wealth of data within their systems. When I joined reSolved’s senior leadership team in 2021, I saw a unique opportunity to build and scale the marketing, communications, and product functions from the ground up. As Head of Marketing for one of Canada’s fastest growing SaaS technology services firms, I’ve been instrumental in driving the company’s remarkable growth.• Developed and executed a brand strategy that transformed reSolved from an unknown entity into a recognized leader in the philanthropy sector. • Helped the firm expand from 20 to over 70 employees.• Increased revenue by 400% over three years, supporting key partnerships with technology partners and global grantmakers.• Drove 800% increase in social media presence, amplifying our visibility in key markets. • Launched a range of new product and services informed by client outreach and market research, generating new revenue streams.• Contributed to the development of long-term strategic plan, helping to guide the business toward sustainable growth. • Spearheaded an overhaul of the company’s website and launched a successful blog, significantly improving engagement and retention.My role is all about strategy and execution. I’m passionate about driving brand visibility, generating demand, and working with cross-functional teams to ensure that our marketing initiatives are aligned with business objectives. -
Director Of MarketingNew Jersey Society Of Cpas 2017 - 2020Roseland, Nj, UsThe New Jersey Society of CPAs (NJCPA) equips and empowers New Jersey’s accounting and finance professionals to thrive in their careers. For more than 125 years, the NJCPA’s core purpose has been to help its 14,000 members achieve their professional goals and advocate on their behalf to lawmakers and regulatory bodies. Members are supported through educational resources, access to shared knowledge, and groups and committees that serve their interests. At the NJCPA, I was responsible for leading brand, marketing, communications, and product strategy for one of New Jersey’s largest nonprofit associations. My focus was on driving member acquisition, retention, and revenue growth through highly targeted campaigns, brand positioning, and strategic partnerships.• Directed the development of new website that was nominated for 2020 Progress Sitefinity Website of the Year Awards.• Crafted member-centric content strategies that enhanced engagement and boosted open rates by 40%.• Increased non-dues revenue by 15% within three years through strategic growth initiatives.• Launched an internship platform and new membership models, filling market gaps and attracting new members.• Optimized the martech stack, reducing costs by 20% and increasing overall marketing efficiency. -
Strategy & Marketing ConsultantGiving Results 2016 - 2017During my time as a Marketing Consultant, I had the opportunity to work with nonprofits and small businesses to enhance their visibility and drive growth. I developed strategic marketing and communications plans tailored to each client’s specific needs, ensuring that their messaging aligned with their mission and goals. I particularly enjoyed working with nonprofits to increase donor engagement and fundraising results. • Created impactful positioning and messaging strategies to elevate client brands.• Developed personalized engagement strategies that resulted in a 20% average increase in donations for clients.This consulting role allowed me to flex my strategic and creative muscles while helping mission-driven organizations build stronger relationships with their stakeholders.
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Division Executive | Director, Marketing - Foundation & Corporate MarketsBlackbaud 2014 - 2015Charleston, South Carolina, UsBlackbaud is the leading software provider exclusively dedicated to powering social impact, expanding what is possible across the nonprofit and education sectors, at companies committed to social responsibility, and for individual change makers. With millions of users and over $100 billion raised, granted, or managed through Blackbaud platforms every year, its solutions unleash the potential of the people and organizations who change the world.As Director of Marketing, Foundations & Corporate Markets, I was responsible for managing marketing and communications for a SaaS platform serving over 4,000 clients in the corporate social responsibility and grantmaking verticals. Following Blackbaud’s acquisition of MicroEdge, I served as a central integration lead, ensuring a seamless transition while maintaining client satisfaction.• Launched a best-practice networking program that increased client engagement by 700%• Maintained a 94% client retention rate in a highly competitive market through comprehensive retention programs that targeted at-risk clients.This role was a fast-paced, high-impact position that allowed me to leverage my expertise in product marketing, client retention, and strategic communications. -
Head Of MarketingMicroedge (A Vista Equity Partners Portfolio Company) 2008 - 2014MicroEdge delivers the comprehensive solutions the giving community needs to increase operational efficiency, produce meaningful results, and drive collaborative impact. From small community funders to global giving programs, thousands of organizations trust MicroEdge to help them understand—and maximize the impact of—their giving.As Head of Marketing at MicroEdge, I led the marketing efforts that positioned the company for acquisition, first by Vista Equity Partners and then by Blackbaud. • Drove the company’s acquisition by optimizing the brand and positioning strategy.• Developed demand generation programs that doubled qualified leads and reduced the sales cycle by 50%.• Transformed our annual client conference from a struggling event into a profitable and highly attended gathering, doubling its Net Promoter Score (NPS) and achieving 15% year-over-year growth in attendance.My time at MicroEdge was instrumental in honing my skills in demand generation, event management, and brand repositioning, all of which contributed to the successful acquisition by Blackbaud.
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Marketing Strategy ConsultantSelf-Employed 1998 - 2008
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Vice President, Marketing - Rcp GroupArtisoft Inc. 1997 - 1998 -
Director, Oem MarketingArtisoft Inc. 1997 - 1997
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Director Of Product MarketingArtisoft Inc. 1995 - 1997
Kathy (Martin) Krais Skills
Kathy (Martin) Krais Education Details
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University Of Notre DameAmerican Studies (Journalism/Communications) & Psychology
Frequently Asked Questions about Kathy (Martin) Krais
What company does Kathy (Martin) Krais work for?
Kathy (Martin) Krais works for Marts&lundy
What is Kathy (Martin) Krais's role at the current company?
Kathy (Martin) Krais's current role is Director of Marketing.
What is Kathy (Martin) Krais's email address?
Kathy (Martin) Krais's email address is kk****@****cpa.org
What is Kathy (Martin) Krais's direct phone number?
Kathy (Martin) Krais's direct phone number is +197358*****
What schools did Kathy (Martin) Krais attend?
Kathy (Martin) Krais attended University Of Notre Dame.
What skills is Kathy (Martin) Krais known for?
Kathy (Martin) Krais has skills like Salesforce.com, Product Management, Lead Generation, Product Marketing, Marketing, Marketing Communications, Leadership, E Commerce, Strategy, Management, Strategic Partnerships, Strategic Planning.
Who are Kathy (Martin) Krais's colleagues?
Kathy (Martin) Krais's colleagues are Lauren Flores, Brenda Wilson-Hale, Emma Yaneth Roberto Rodriguez, Angie Sheffer, Richard Eason, Bob Miskura, Cathy Mcgrath.
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