Kathy Dillard Email & Phone Number

Chicago, Il, Us

• Researched and understood market landscape and client needs to develop compelling messaging that captures a unique value proposition. • Produced end-to-end content, communications (internal and external) and marketing campaigns to support the customer journey.· Led the GTM strategy and development of overall industry messaging for healthcare and life sciences, a $1.6B industry segment.· Led development and creation of marketing materials, messaging, and positioning associated with the launch of twelve products/ offerings within six months. One offering that was launched resulted in revenues of $100M+ in the first year.· Established and was responsible for internal activation of corporate-level TL to client partners and sales executives to change perceptions in the market to elevate client Net Promoter Scores.· Partnered with field marketing and corporate teams to develop broad multi-touch campaigns as well as specific account-based efforts to deliver content and messaging to C-suite executives, while also engaging in a demand generation strategy to attract qualified marketing leads.

Greater Chicago Area

Work with a dedicated client team to develop an account based marketing (ABM) strategy focused on delivering better client experiences. Leveraging integrated marketing skills, develop and execute various marketing campaigns from identifying, promoting and enhancing relationship-development opportunities to engaging in a robust digital campaign built across channels. The overall goal is to build co-collaboration and long-term partnership with the client for mutual benefit across our organizations.

Greater Chicago Area

Led targeted integrated account based marketing campaigns that span the entire life-cycle of large and must-win NA opportunities focused specifically on the health and public service industry. Informed by research and experience with the competitive landscape, key buyer values, unique value propositions and focused on the needs of the end customer experience – develop a set of customized key messages and supporting innovative campaign strategy to influence purchase decisions.Focus on account based marketing, utilizing data and metrics to inform content and sales activities, including piloting a NA lead generation sales campaign utilizing digital metrics and channels. Aligning with business and sales leads, work to pro-actively identify opportunities to enhance market messages and leverage existing materials and content to minimize costs. Develop “In the Box” toolkits and social media campaigns that can easily be customized and implemented with minimal marketing involvement. Bring design thinking and experience to expand on creative, innovative ideas to campaigns. Actively work across marketing teams to customize and create snackable content for use in campaigns. Recognized by marketing leadership for excellence and innovation in FY16, FY17 and FY18.

North America

Create deal specific marketing campaigns for large-scale sales opportunities across industry and across offering that differentiate Accenture.In connection with the sales team, refine win strategy and develop key messages to be used throughtout the campaign lifecycle. Manage all marketing communication channels associated with the opportunity, from digital to traditional applications. Collaborate, share, build and develop industrialized content and assets including but not limited to: microsites, videos, telestrations, visual identities, packaging and presentations, etc. in order to leverage best practice tools for re-use and cost savings.Serving as the bridge between sales and marketing, present efficient and effective strategies and tactics to the sales teams and become a trusted advisor.

Northern Ca, Denver, Seattle

Develop and oversee execution of marketing and communications strategies for growth within geographies by implementing key customer loyalty, share-of-wallet and door-opening programs. Deepen the impact of location-based image and relationship programs by increasing target and client executive interaction. Leveraged strategic innovation pillars and thought leadership to drive differentiation as part of various direct and channel marketing campaigns, positioning Accenture as the leader of choice. Identify strategic corporate citizenship partnerships and alliances to strengthen client relationships.Negotiate all sponsorship and partnership agreements with external organizations and community partners.Provide input for ongoing public relations campaigns in the local markets. Manage and forecast locations' marketing budgets.

Devised, developed and implemented all marketing operations. Oversaw the creative strategy development and production of all marketing assets including: brand identity, collateral, presentations, newsletters, and websites for internal and external use. Implemented and executed PR objectives. Designed, planned, and evaluated client events. Developed strategy and executed all direct mail, email, and telemarketing campaigns. Improved marketing to existing clients through the implementation of a cross-servicing program. Spearheaded award-winning branding initiative focused on service, resources, and trust. Conceptualized and implemented a training series for partners and managers focused on developing personal marketing plans and improving business development, marketing and networking skills.

Directed and managed overall operations and administration of a 10 person marketing department, with 4 direct reports. Oversaw the design, writing, and production of advertising and marketing materials including brochures, direct mail, monthly newsletters, e-mail marketing campaigns and print ads to promote business and increase sales. Worked directly with developers to design and implement a customized web-based marketing database to track sales, contacts and market research.

Education record

Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level. Modules.

Bachelor Of Arts - Ba

Activities and Societies: Summer Abroad, Florence, Italy, New York University; Semester Abroad, Cracow, Poland, Jagiellony University