Kathy Dillard

Kathy Dillard Email and Phone Number

Chicago, IL, US
Kathy Dillard's Location
Greater Chicago Area, United States
Kathy Dillard's Contact Details

Kathy Dillard work email

Kathy Dillard personal email

n/a
About Kathy Dillard

A problem solver who puts the client at the center of every interaction. I am a marketing professional who brings skills and expertise across a broad range of roles and responsibilities together. I excel at bridging the gap between marketing and sales to effectively meet business goals, while encouraging and building collaboration amongst people in complex and disparate organizations. My area of expertise is marketing to G2000 companies and specifically the C-Suite and direct reports at those organizations. At Cognizant, my role continuously evolved to meet the needs of the organization. Overall, I was a messaging and content strategist focused on building GTM campaigns and supporting content at the industry and offering level. One of the foundational offerings, went on to generate more than $100M in revenue within a year. The industries I supported include healthcare, life sciences, automotive and manufacturing. At Accenture I moved from an integrated field marketer role to an account-based marketing role onto the Chief Marketing Officer responsible for all marketing activities for a single account. I have a track record of working with client teams to create differentiated client experiences across channels. I enjoy designing and executing campaigns to develop long-term collaboration and mutual benefits between the client and client team. My success has been recognized by leadership and by my peers. I have been awarded for decisive leadership within a highly competitive and rapidly changing organization.

Kathy Dillard's Current Company Details
IPM Integrated Project Management Company

Ipm Integrated Project Management Company

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Marketing Director
Chicago, IL, US
Kathy Dillard Work Experience Details
  • Ipm Integrated Project Management Company
    Marketing Director
    Ipm Integrated Project Management Company
    Chicago, Il, Us
  • Cognizant
    Global Messaging, Thought Leadership And Product Marketing Director
    Cognizant Sep 2020 - Sep 2024
    • Researched and understood market landscape and client needs to develop compelling messaging that captures a unique value proposition. • Produced end-to-end content, communications (internal and external) and marketing campaigns to support the customer journey.· Led the GTM strategy and development of overall industry messaging for healthcare and life sciences, a $1.6B industry segment.· Led development and creation of marketing materials, messaging, and positioning associated with the launch of twelve products/ offerings within six months. One offering that was launched resulted in revenues of $100M+ in the first year.·        Established and was responsible for internal activation of corporate-level TL to client partners and sales executives to change perceptions in the market to elevate client Net Promoter Scores.·        Partnered with field marketing and corporate teams to develop broad multi-touch campaigns as well as specific account-based efforts to deliver content and messaging to C-suite executives, while also engaging in a demand generation strategy to attract qualified marketing leads.
  • Accenture
    Account Based Marketing Lead
    Accenture Jun 2019 - Jun 2020
    Greater Chicago Area
    Work with a dedicated client team to develop an account based marketing (ABM) strategy focused on delivering better client experiences. Leveraging integrated marketing skills, develop and execute various marketing campaigns from identifying, promoting and enhancing relationship-development opportunities to engaging in a robust digital campaign built across channels. The overall goal is to build co-collaboration and long-term partnership with the client for mutual benefit across our organizations.
  • Accenture
    Na H&Ps Opportunity Centric Marketing Lead
    Accenture Sep 2015 - Jun 2019
    Greater Chicago Area
    Led targeted integrated account based marketing campaigns that span the entire life-cycle of large and must-win NA opportunities focused specifically on the health and public service industry. Informed by research and experience with the competitive landscape, key buyer values, unique value propositions and focused on the needs of the end customer experience – develop a set of customized key messages and supporting innovative campaign strategy to influence purchase decisions.Focus on account based marketing, utilizing data and metrics to inform content and sales activities, including piloting a NA lead generation sales campaign utilizing digital metrics and channels. Aligning with business and sales leads, work to pro-actively identify opportunities to enhance market messages and leverage existing materials and content to minimize costs. Develop “In the Box” toolkits and social media campaigns that can easily be customized and implemented with minimal marketing involvement. Bring design thinking and experience to expand on creative, innovative ideas to campaigns. Actively work across marketing teams to customize and create snackable content for use in campaigns. Recognized by marketing leadership for excellence and innovation in FY16, FY17 and FY18.
  • Accenture
    Opportunity Centric Marketing Manager Cross Industry
    Accenture Aug 2010 - Aug 2015
    North America
    Create deal specific marketing campaigns for large-scale sales opportunities across industry and across offering that differentiate Accenture.In connection with the sales team, refine win strategy and develop key messages to be used throughtout the campaign lifecycle. Manage all marketing communication channels associated with the opportunity, from digital to traditional applications. Collaborate, share, build and develop industrialized content and assets including but not limited to: microsites, videos, telestrations, visual identities, packaging and presentations, etc. in order to leverage best practice tools for re-use and cost savings.Serving as the bridge between sales and marketing, present efficient and effective strategies and tactics to the sales teams and become a trusted advisor.
  • Accenture
    Field Marketing Manager
    Accenture Jan 2007 - Aug 2010
    Northern Ca, Denver, Seattle
    Develop and oversee execution of marketing and communications strategies for growth within geographies by implementing key customer loyalty, share-of-wallet and door-opening programs. Deepen the impact of location-based image and relationship programs by increasing target and client executive interaction. Leveraged strategic innovation pillars and thought leadership to drive differentiation as part of various direct and channel marketing campaigns, positioning Accenture as the leader of choice. Identify strategic corporate citizenship partnerships and alliances to strengthen client relationships.Negotiate all sponsorship and partnership agreements with external organizations and community partners.Provide input for ongoing public relations campaigns in the local markets. Manage and forecast locations' marketing budgets.
  • Hood & Strong, Llp
    Director Of Marketing
    Hood & Strong, Llp Nov 2002 - Jan 2007
    Devised, developed and implemented all marketing operations. Oversaw the creative strategy development and production of all marketing assets including: brand identity, collateral, presentations, newsletters, and websites for internal and external use. Implemented and executed PR objectives. Designed, planned, and evaluated client events. Developed strategy and executed all direct mail, email, and telemarketing campaigns. Improved marketing to existing clients through the implementation of a cross-servicing program. Spearheaded award-winning branding initiative focused on service, resources, and trust. Conceptualized and implemented a training series for partners and managers focused on developing personal marketing plans and improving business development, marketing and networking skills.
  • Novogradac & Company Llp
    Marketing Manager
    Novogradac & Company Llp Sep 1999 - Aug 2002
    Directed and managed overall operations and administration of a 10 person marketing department, with 4 direct reports. Oversaw the design, writing, and production of advertising and marketing materials including brochures, direct mail, monthly newsletters, e-mail marketing campaigns and print ads to promote business and increase sales. Worked directly with developers to design and implement a customized web-based marketing database to track sales, contacts and market research.

Kathy Dillard Skills

Leadership Social Media Strategic Partnerships B2b Content Management Sales Business Networking Event Planning Thought Leadership Brand Awareness Business Development Market Research Content Marketing Digital Marketing Advertising Lead Generation Integrated Marketing Customer Relationship Management Strategic Planning Strategy Program Management Marketing Event Management Training Google Analytics Market Analysis Social Media Marketing Multi Channel Marketing Email Marketing Content Development Business Strategy Management Project Management Public Relations Marketing Communications Coaching Strategic Communications Marketing Strategy Crm

Kathy Dillard Education Details

Frequently Asked Questions about Kathy Dillard

What company does Kathy Dillard work for?

Kathy Dillard works for Ipm Integrated Project Management Company

What is Kathy Dillard's role at the current company?

Kathy Dillard's current role is Marketing Director.

What is Kathy Dillard's email address?

Kathy Dillard's email address is ka****@****ant.com

What schools did Kathy Dillard attend?

Kathy Dillard attended Product Marketing Alliance, Connecticut College.

What skills is Kathy Dillard known for?

Kathy Dillard has skills like Leadership, Social Media, Strategic Partnerships, B2b, Content Management, Sales, Business Networking, Event Planning, Thought Leadership, Brand Awareness, Business Development, Market Research.

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