Kathy Madzey Email & Phone Number

Wichita, Kansas, US

Wichita, Kansas, US

Wichita, Kansas, US

Wichita, Kansas, US

• Focused on growing specialty fertilizer opportunities globally by capturing and maintaining our brand premium in an increasingly competitive landscape. Supervised a network of agencies all creating content in multiple.
• Led “Joint Business Planning” efforts with internal and external customers to align on vision, goals, and objectives all aimed at growing brand awareness and/or market share for the entire value chain. Results in.
• LISTEN, DEVELOP, DELIVER Built world-class marketing campaigns by LISTENING to the market, DEVELOPING messaging and methods inspired from insights, and then DELIVERING effectively. 75% of projects delivered tested as.
• Developed metrics, measurements, and scorecards to leadership building trust and transparency while embracing experimentation by learning from success and failure. “Won” the task of leading further North America.
• Developed five-year strategic marketing plan for the KAS Turf & Ornamental portfolio.
• Aligned strategies with corporate objectives advancing overall growth of the business by 5% by entering new market channels, building a private label strategy and negotiating a product deal with the turf markets #1.

Miami, Florida, US

• Create and execute an overarching business strategy to increase market share of Payless Gift Cards & Shopping Cards in the North America market. Managed $20M in sales by successfully identifying, negotiating and.
• Lead business development in-store and in the national restaurant, education, hotel and non-profit segments to grow sales of gift card and shopping cards.
• Develop and integrate strategy and execution of sales tactics to grow revenues, which includes new business territories, an online B2B sales channel and global distribution network resulting in an additional $2M in.
• Develop and implement a targeted marketing campaign to promote our services designed to increase profitability and cash flow while reducing operating costs leading to improved operating efficiency.
• Established a CRM capability (strategy, process and tools) to enable/improve existing customer contact and support all prospect marketing activities.
• Work cross-functionally and with senior leadership to drive initiatives that directly impacted the success of the business and enhanced customer relationships, retention, and experience.

Topeka, Kansas, US

• Developed brand marketing strategies, oversaw development of integrated marketing programs, consumer promotions and content creation. Sourced, coordinated teams and negotiated fees, project management and directed.
• The Heart Foundation® Jump Rope for Heart & Hoops for Heart Programs
• Lead national focus groups to participate in guided discussion, feedback and selection of “thank you” prizes for yearly Jump Rope for Heart & Hoops for Heart programs
• Contracted and oversaw talent and vendors for photography, illustration and production of national collateral
• Identified need for new web solution, presented a plan to show money-savings, and lead the web development team in purchasing and implementing resolution. Results included a 15% increase in customer websites.
• Led trade show booth design, coordination and attendance.

• Developed strategic communications designed to building mutually beneficial relationships between Capitol Federal Savings and key internal and external stakeholders.
• Implementation of community outreach programs connecting strategic initiatives with broader reputation and social issues – education and community development and housing.
• Drive employee value proposition through charitable giving, community involvement and employee volunteerism – The United Way, CASA, Habitat for Humanity, local charities.
• Develop public relations strategies to promote Capitol Federal’s mission and vision within the local communities.
• In conjunction with Capitol Federal Foundation, played a pivotal role in the establishment of the Capitol Federal Natatorium leading ideation sessions, pitch presentations and delivered and improved KPI for brand.

Rye Brook, NY, US

• Oversaw the administration, programs and strategic plan for the Kansas Chapter working closely with the board of directors to meet fundraising and development goals to fulfill the organizations mission and meet yearly.
• Implementation of the organization mission and strategy by working with the board of directors and staff to ensure the mission is fulfilled through programs, strategic planning and community outreach.
• Responsible for fiscal management that generally anticipates operating within the approved budget, ensures maximum resource utilization, and maintenance of the organization in a positive financial position.
• Delivery of dynamic, engaging presentations to encourage philanthropy and support of the organization.
• Development and execution of national campaigns meeting or exceeding expected fundraising goals.