Sr. Manager, Marketing Programs
Boulder, Co
Recruited to develop & restructure events program for new Spectralink post divestiture from Polycom as $80M start-up. Responsible for negotiating inclusion of clauses in contracts that protect company and delivering maximum budgetary savings.• Strategically organized and executed 10-15 annual corporate, industry and partner events, sponsorships and tradeshows, including largest annual marketing initiative, from conception to completion.o Managed global sales kick-offs + partner conferences for 100+ attendees as well as summer picnics + holiday parties for upwards of 125 associates.o Planned tradeshow presence, from tabletops to 20x40’ island booths, guiding cross-functional teams and coordinating components such as budget, booth design, messaging, KPIs, communications, traffic drivers, solutions showcase, digital and physical creative, lodging, registration and staffing. • Managed pre-show marketing activities, messaging + positioning, and participation at HIMSS17 and AONE17, two key healthcare tradeshows. o Collaborated with Healthcare Strategy Manager on creative for a four-touch healthcare campaign (digital + social).o HIMSS17 promotional postings yielded 1.67% average engagement rate.o Nearly 350 net-new leads were generated by mid-May.• Orchestrated and oversaw photoshoots for new healthcare and retail lifestyle and product photos incorporated into new tradeshow booth designs and vertical assets.• Developed, managed and reconciled budgets of $400,000+ for events that achieved their KPIs and were produced on-time and within budget by implementing frugal budget processes. • Revived social media by growing Twitter following 19% and LinkedIn following 11% in less than 1 year.• Managed corporate website by updating webpages to better support SEO and marketing campaigns as well as posting blogs, events, new digital assets/creative and press releases.• Awarded 2 Hoptimists in 2 different years for going above and beyond role requirements.